---
title: "Trend — cardigans for women uk - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/cardigans-for-women-uk/trend"
last_updated: "2026-07-31T17:17:50.600Z"
locale: en
meta:
  description: "Niche score 49/100 · £188K/yr market · 2.6M searches/yr · £13.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £188K/yr market · 2.6M searches/yr · £13.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — cardigans for women uk - Flapen"
---

# **cardigans for women uk**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 38Growth 27Conversion 6Competition 98Returns 23Price range 56Avg price 66Brand share 63Review moat 41Quality gap 77

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.90**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£6.35–£26.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,444.53**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£188K**

£188K/yr · 2.6M searches

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****5.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")