---
title: "Cardigans for Women Uk — £188K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/cardigans-for-women-uk"
last_updated: "2026-07-31T15:14:53.523Z"
locale: en
meta:
description: "Niche score 49/100 · £188K/yr market · 2.6M searches/yr · £13.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £188K/yr market · 2.6M searches/yr · £13.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cardigans for Women Uk — £188K/yr Amazon UK Niche (2026) - Flapen"
---
# **cardigans for women uk**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 38Growth 27Conversion 6Competition 98Returns 23Price range 56Avg price 66Brand share 63Review moat 41Quality gap 77
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£6.35–£26.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,444.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£188K**
£188K/yr · 2.6M searches
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, cardigans for women uk is a £188K/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cardigans for women uk market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **£139K–£174K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**58 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**67%**
Top 20: 88%
**Top-5 click share**
**10%**
Top 20: 27%
**Open market**
**39%**
- GRECERELLE37% - Amazon Essentials9% - Famulily6% - Yommay4% - QIXING3% - Newshows2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
80K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/cardigans-for-women-uk/trend)
## **Top cardigans for women uk search terms**
- **cardigans for women uk**542K/yr-9.1%0.2% conv. - **womens cardigans**416K/yr-27.0%0.1% conv. - **ladies cardigans**161K/yr+32.2%0.2% conv. - **cardigan**277K/yr-12.8%0.1% conv. - **womens cardigan**202K/yr-6.7%0.2% conv. - **black cardigans for women uk**139K/yr-16.6%0.8% conv. - **white cardigan women**73K/yr+78.2%0.9% conv. - **summer cardigan**38K/yr+243.6%0.1% conv. - **summer cardigans for women uk**38K/yr+203.1%0.2% conv. - **short sleeve cardigans for women uk**40K/yr+206.2%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/cardigans-for-women-uk/search-terms)
## **Top cardigans for women uk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£2K2%£4K3%£6K4%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRECERELLE Womens Summer Cardigan Lightweight Soft Casual Cropped Knit Shrugs Jumper Womens Tops for Dress Summer Evening Wedding (Apricot L)**GRECERELLE**£14.89**4.4★1,883 rev](https://www.amazon.co.uk/dp/B0C89H9L11) [2**GRECERELLE Ladies Summer Knitted Black Cardigan Women Cardigans V Neck Long Sleeve Knit Jumpers Knitted Cardigans for Women UK (Black L)**GRECERELLE**£14.94**4.6★1,886 rev](https://www.amazon.co.uk/dp/B0CGV9579B) [3**GRECERELLE Womens Cardigan Long Sleeve Open Front Cardigans Button Down V Neck Ribbed Knit Lightweight Outerwear with Pocket (Navy Blue L)**GRECERELLE**£12.90**4.2★3,365 rev](https://www.amazon.co.uk/dp/B0BC44ZNJS) [4**QIXING Womens Cardigans with Pocket Lightweight Long Sleeve Open Front Black Cardigans for Women UK Elegant Casual Ladies Boyfriends Cardigans for Spring Summer Autumn (Black L)**QIXING**£11.10**4.2★1,466 rev](https://www.amazon.co.uk/dp/B0CFY69WTH) [5**GRECERELLE Womens Summer Cardigan Lightweight Soft Casual Cropped Knit Shrugs Jumper Womens Tops for Dress Summer Evening Wedding (White L)**GRECERELLE**£14.06**4.4★1,883 rev](https://www.amazon.co.uk/dp/B0C89Q4GZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LILLUSORY Womens Lightweight Cropped Cardigans Long Sleeve Button Up Jumper Black M**LILLUSORY**£16.13**28 rev3w ago](https://www.amazon.co.uk/dp/B0GYPMMG5N) [**GRECERELLE Womens Cardigans Knit Crew Neck Lightweight Long Sleeve Cardigan Sweater Ladies Button Down Scalloped Shrugs Jumper for Dress Summer Evening Wedding (Black M)**GRECERELLE**£12.61**252 rev6mo ago](https://www.amazon.co.uk/dp/B0G4LJBWBQ) [**GRECERELLE Womens Cardigans Knit Crew Neck Lightweight Long Sleeve Cardigan Sweater Ladies Button Down Scalloped Shrugs Jumper for Dress Summer Evening Wedding (White M)**GRECERELLE**£12.92**252 rev6mo ago](https://www.amazon.co.uk/dp/B0G4LHSPHY) [**GRECERELLE Womens Soft Cardigans Elegant Lightweight Long Sleeve Ladies Cardigan Knit Jumper Pearl Button Down Sweaters for Women UK Autumn Winter Dating and Party (White L)**GRECERELLE**£15.11**177 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY2FLL4) [**GRECERELLE Womens Long Sleeve Open Front Coatigan - Aran Cardigan (Apricot L)**GRECERELLE**£15.56**1,886 rev2y ago](https://www.amazon.co.uk/dp/B0CGV7K9TC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LILLUSORY Womens Lightweight Cropped Cardigans Long Sleeve Button Up Jumper Black M**LILLUSORY**£16.13**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0GYPMMG5N) [**GRECERELLE Womens Cardigans Knit Crew Neck Lightweight Long Sleeve Cardigan Sweater Ladies Button Down Scalloped Shrugs Jumper for Dress Summer Evening Wedding (White M)**GRECERELLE**£12.92**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B0G4LHSPHY) [**GRECERELLE Womens Cardigans Knit Crew Neck Lightweight Long Sleeve Cardigan Sweater Ladies Button Down Scalloped Shrugs Jumper for Dress Summer Evening Wedding (Black M)**GRECERELLE**£12.61**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0G4LJBWBQ) [**GRECERELLE White Cardigans for Women UK Jumper Womens Cardigans Knitted Cardigan Long Sleeve V Neck Button Down for Summer (White M)**GRECERELLE**£15.38**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0CGV7WR46) [**GRECERELLE Womens Summer Cardigan Lightweight Soft Casual Cropped Knit Shrugs Jumper Womens Tops for Dress Summer Evening Wedding (Apricot L)**GRECERELLE**£14.89**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B0C89H9L11)
**~~View all trending →~~**
## **What buyers say about cardigans for women uk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fits to size”*
**Quality-Overall**15%
*“Price is reasonable for the quality”*
**Value For Money**9%
*“Good for the price”*
**Soft Feel**9%
*“The material is soft”*
**Color**6%
*“Great colour”*
**Weight Light**6%
*“lightweight really pleased”*
**Comfort-Overall**5%
*“Very comfortable”*
**Warmth**5%
*“Nice and warm”*
**Material Quality**4%
*“Good material”*
**Advertised Vs Actual Product**3%
*“Just as shown”*
### **What buyers complain about **
**Size-Overall**25%
*“Far too small”*
**Quality-Overall**10%
*“Extremely poor quality very shiny”*
**Material Quality**8%
*“Im always fussy about the material the items are made of”*
**Thickness**4%
*“This will be one that I take on holiday for the chillier evenings - its not super thick”*
**Color**4%
*“Colour disappointing”*
**Sleeve Fit**3%
*“sleeves were too tight”*
**Value For Money**2%
*“Slightly Overpriced”*
**Arm Fit**2%
*“has incredibly tight arms”*
**Machine Wash Suitability**2%
*“Bobbled after 2 washes”*
**Advertised Vs Actual Product**2%
*“Not quite as long as appears in the photos”*
### **Top return reasons **
**Size-Overall**45%
**Material Quality**9%
**Color**8%
**Length**6%
**Quality-Overall**5%
**Thin**5%
**Sleeve Fit**3%
**Shape/Style**3%
**Arm Fit**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is cardigans for women uk profitable to sell on Amazon United Kingdom?**
- The niche generates £188K/yr across 325 tracked products. 0 of 87 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the cardigans for women uk niche?**
- 58 brands and 82 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in cardigans for women uk?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.5% — above our launch gate.
- **When does demand for cardigans for women uk peak?**
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the cardigans for women uk niche?**
- Listings span £6.35–£26.18; the average listing price is £13.90 (sweet spot $15–$100). The average incumbent carries 2,445 reviews — the moat a new listing must climb.
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