---
title: "Candle Dye — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/candle-dye"
last_updated: "2026-07-31T11:21:18.637Z"
locale: en
meta:
description: "Niche score 36/100 · £26K/yr market · 54K searches/yr · £7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £26K/yr market · 54K searches/yr · £7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle Dye — £26K/yr Amazon UK Niche (2026) - Flapen"
---
# **candle dye**
**Skip it**
Prices mostly outside the sweet spot ($4.98–$14.04) — this niche doesn't clear our bar today.
Market size 7Growth 4Conversion 68Competition 30Returns 98Price range 0Avg price 22Brand share 48Review moat 70Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****719.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.93**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£26K**
£26K/yr · 54K searches
**Growth**
**Bad****-42.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.98–£14.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, candle dye is a £26K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle dye market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£24K–£32K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#187**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **21.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **245 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- Roizefar27% - Bolosa14% - BarBaren12% - QEEROYO11% - FansArriche11% - Miltin Crafts8% - Open — no brand owns it (4 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -42.4% search growth over the last 90 days.
2K1KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/candle-dye/trend)
## **Top candle dye search terms**
- **candle dye**24K/yr-35.9%2.6% conv. - **candle dye for soy wax**11K/yr-51.3%3.6% conv. - **candle colour dye**8K/yr-49.2%2.7% conv. - **candle wax dye**6K/yr-53.3%0.9% conv. - **wax dye**4K/yr-29.0%2.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/candle-dye/search-terms)
## **Top candle dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roizefar Candle Dye - 21 Colours Candles Dye for Soy Wax Candle Colour Dyes for Candles Making Oil-Based Liquid Dyes for Wax Melts Highly Concentrate for Soy Waxs**Roizefar**£10.10**4.6★917 rev](https://www.amazon.co.uk/dp/B0BTBGNTX1) [2**Candle Dye for Candle Making Wax Color Chips for Wax Melts Dye for Soy Wax Beeswax Paraffin Wax and More Gift Set for Christmas Birthday 16 Colors x 5g**BarBaren**£7.78**4.6★296 rev](https://www.amazon.co.uk/dp/B09QMFRN9T) [3**10 Colours Candle Dye for Soy Wax Oil-Based Highly Concentrate Candle Dye for Highly Concentrated Natural Paraffin Soy Gel Beeswax Each 10ML**QEEROYO**£5.65**4.3★96 rev](https://www.amazon.co.uk/dp/B0FDKJSN79) [4**Candle Dye 10 Colors Liquid Candle Colour Dye for Soy Wax Oil-Based Highly Concentrate Wax Dyes for Wax Melts Each 10 Ml**Bolosa**£6.38**4.5★203 rev](https://www.amazon.co.uk/dp/B0DD491PGY) [5**Miltin Crafts Mica Powders - 15 Vibrant Colours (5g/Bag) for Epoxy Resin Pigment Wax Melts Makeup Lip Gloss Candles Bath Bombs Nail Art Soap & Slime**Miltin Crafts**£8.18**4.5★1,328 rev](https://www.amazon.co.uk/dp/B091KKXWY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 Colours Candle Dye for Soy Wax Oil-Based Highly Concentrate Candle Dye for Highly Concentrated Natural Paraffin Soy Gel Beeswax Each 10ML**QEEROYO**£5.65**96 rev1y ago](https://www.amazon.co.uk/dp/B0FDKJSN79) [**Weenwill Candle Dye 9 PCS Colours 5g Candle Wax Colour DIY Candles Making Wax Colours Candles Dye for Soy Waxs Gift Set for Christmas Birthday**Weenwill**£4.98**7 rev1y ago](https://www.amazon.co.uk/dp/B0DSSV21KJ) [**HOMY ARTY Candle Dye - 14 Colours Liquid Candle Dye for Wax Vivid Oil-Based Candle Colour Dye for Candle Making Highly Concentrated Natural Candle Wax Dye Each 5 ml**HOMY ARTY**£6.14**609 rev1y ago](https://www.amazon.co.uk/dp/B0DNF3TV1V) [**Candle Dye 10 Colors Liquid Candle Colour Dye for Soy Wax Oil-Based Highly Concentrate Wax Dyes for Wax Melts Each 10 Ml**Bolosa**£6.38**203 rev1y ago](https://www.amazon.co.uk/dp/B0DD491PGY) [**Candle Dye 8 Colours Candle Dye for Soy Wax Oil-Based Highly Concentrate Candle Colour Dye for Candle Making Each 10ML**Bolosa**£5.93**203 rev1y ago](https://www.amazon.co.uk/dp/B0DD4BWDWN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FansArriche Candle Wax Colour - 10 Colours Liquid Candle Wax Dye for Candle Making - Highly Concentrated Candle Dye for Soy Wax Paraffin Wax - Each 10 ml**FansArriche**£6.88**4.4★**▲ 236%**](https://www.amazon.co.uk/dp/B0CGZP1C1M) [**Epoxy Resin Colorants Pigment Mica Powder - 40 Colors* 5g Natural Cosmetic Pigment Suitable for Epoxy Resin Soap Paint Lip Gloss Nail Polish Candle Making Dye**About life**£14.04**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B09W63KT3H) [**10 Colours Candle Dye for Soy Wax Oil-Based Highly Concentrate Candle Dye for Highly Concentrated Natural Paraffin Soy Gel Beeswax Each 10ML**QEEROYO**£5.65**4.3★**▲ 99%**](https://www.amazon.co.uk/dp/B0FDKJSN79) [**Weenwill Candle Dye 9 PCS Colours 5g Candle Wax Colour DIY Candles Making Wax Colours Candles Dye for Soy Waxs Gift Set for Christmas Birthday**Weenwill**£4.98**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B0DSSV21KJ) [**HOMY ARTY Candle Dye - 14 Colours Liquid Candle Dye for Wax Vivid Oil-Based Candle Colour Dye for Candle Making Highly Concentrated Natural Candle Wax Dye Each 5 ml**HOMY ARTY**£6.14**4.4★**▲ 82%**](https://www.amazon.co.uk/dp/B0DNF3TV1V)
**~~View all trending →~~**
## **What buyers say about candle dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“Nice colours”*
**Quality-Overall**22%
*“a great variety”*
**Value For Money**12%
*“value for money”*
**Advertised Vs Actual Product**11%
*“AS ADVERTISED”*
**Efficiency**4%
*“Work well”*
**Material Quality**4%
*“These are great for my resin work”*
**Brightness/Shine/Glow**2%
*“slight shimmer through them which is gorgeous”*
**Range**1%
*“Great range”*
**Ease Of Use**1%
*“it is easy to use. though it does get everywhere if you're not careful”*
### **What buyers complain about **
**Color**46%
*“Im not very impressed with the colour pigments”*
**Quality-Overall**10%
*“Disappointing Results – Poor Blending”*
**Size-Overall**6%
*“These packets are quite small”*
**Instructions/User Manual/Troubleshooting**4%
*“No clear instructions”*
**Brightness/Shine/Glow**4%
*“they dont leave a nice shine or anything when dry”*
**Breathability**3%
*“I wouldn't recommend breathing it in”*
### **Top return reasons **
**Color**38%
**Functionality-Overall**18%
**Stain Resistance**9%
**Size-Overall**6%
**Ethically/Sustainably Sourced**6%
**Flatness**6%
**Smell**6%
**Advertised Vs Actual Product**6%
**Ease Of Cleaning**6%
## **Common questions**
- **Is candle dye profitable to sell on Amazon United Kingdom?**
- The niche generates £26K/yr across 13 tracked products. 90-day search growth is -42.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the candle dye niche?**
- 10 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in candle dye?**
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 0.4%.
- **When does demand for candle dye peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the candle dye niche?**
- Listings span £4.98–£14.04; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.
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