---
title: "Burkini — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/burkini"
last_updated: "2026-07-31T10:23:50.670Z"
locale: en
meta:
description: "Niche score 56/100 · £40K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £40K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burkini — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **burkini**
**Worth a look**
Shows demand growing +128.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 95Conversion 5Competition 90Returns 1Price range 84Avg price 95Brand share 42Review moat 93Quality gap 82
**Growth**
**Incredible****+128.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****£27.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****140.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****£11.47–£37.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£40K**
£40K/yr · 401K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, burkini is a £40K/yr Amazon United Kingdom market (401K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burkini market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£41K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **82%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 55%
**Open market**
**16%**
- Odizli37% - seafanny22% - IBTOM CASTLE8% - AGYMNX7% - IBAKOM6% - OBEEII4% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +128.9% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/burkini/trend)
## **Top burkini search terms**
- **burkini**116K/yr+199.8%0.3% conv. - **burkini swimwear for ladies**95K/yr+109.9%0.2% conv. - **modest swimwear**91K/yr+94.6%0.1% conv. - **muslim swimming costume women**27K/yr+117.4%0.2% conv. - **burkini swimwear**17K/yr+250.2%0.2% conv. - **islamic swimming costume women**11K/yr+136.8%0.2% conv. - **full body swimsuit**11K/yr+92.8%0.0% conv. - **modest swimsuit**9K/yr+106.3%0.1% conv. - **full body swimsuit women**8K/yr+4.9%0.0% conv. - **birkini**5K/yr+109.4%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/burkini/search-terms)
## **Top burkini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£4K12%£5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black L**Odizli**£29.89**4.4★39 rev](https://www.amazon.co.uk/dp/B09XV2D7J8) [2**Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black M**Odizli**£30.29**4.4★39 rev](https://www.amazon.co.uk/dp/B09XTZ2RJW) [3**Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL**Odizli**£23.62**3.9★7 rev](https://www.amazon.co.uk/dp/B0GC9P44YW) [4**seafanny Womens 3 Pieces Muslim Swimwear Full Cover Hijab Burkini Modest Swimsuit Green**seafanny**£28.10**4.4★202 rev](https://www.amazon.co.uk/dp/B08YK548BY) [5**Modest Swimwear for Women Burkini Swimwear for Ladies Muslim Islamic Swimming Costume Full Body Swimsuit Long Sleeve Top Skirt and Pants Set Two Pieces Full Coverage Bathing Suit Black & Split XL**IBTOM CASTLE**£22.77**3.6★40 rev](https://www.amazon.co.uk/dp/B0BRN6QXNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)**Supcomsta**£29.92**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GYNSJGL3) [**Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)**Supcomsta**£29.99**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GYNQLZKB) [**AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL**AGYMNX**£30.61**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWM8VH1Q) [**Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL**Odizli**£23.62**7 rev7mo ago](https://www.amazon.co.uk/dp/B0GC9P44YW) [**Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black M**Odizli**£24.05**7 rev7mo ago](https://www.amazon.co.uk/dp/B0GCBFRTKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)**Supcomsta**£29.99**1.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0GYNQLZKB) [**Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)**Supcomsta**£29.92**1.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0GYNSJGL3) [**AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL**AGYMNX**£30.61**0.0★**▲ 28%**](https://www.amazon.co.uk/dp/B0GWM8VH1Q) [**AGYMNX Muslim Swimwear for Women Modest Swimsuit Long Sleeve Floral Print Muslim Swimming Costume 2 Piece Burkini Swimming Tops + Swimming Pants Beachwear Navy L**AGYMNX**£23.30**4.0★**▲ 26%**](https://www.amazon.co.uk/dp/B0F388LVBY) [**Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL**Odizli**£23.62**3.9★**▲ 21%**](https://www.amazon.co.uk/dp/B0GC9P44YW)
**~~View all trending →~~**
## **What buyers say about burkini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fits nicely”*
**Quality-Overall**16%
*“Good quality suit”*
**Comfort-Overall**14%
*“Very comfortable”*
**Advertised Vs Actual Product**9%
*“Just as expected”*
**Material Quality**8%
*“Nice comfy material”*
**Value For Money**7%
*“Worth it”*
**Water Resistance**7%
*“Comfy & good coverage has ties to attach to the bottoms so the top doesnt rise in the water”*
**Color**2%
*“The plum colour is lovely with beautiful cap”*
**Ease Of Use**2%
*“Modest wear at ease”*
**Quick Drying**2%
*“Excellent quality and fabric, dries quickly”*
### **What buyers complain about **
**Size-Overall**47%
*“Poor fit”*
**Advertised Vs Actual Product**8%
*“Is not what you in the pictures”*
**Stretchability/Expandability/Elasticity**8%
*“not as stretchy as normally the swimsuits are”*
**Material Quality**8%
*“It has a strange material”*
### **Top return reasons **
**Size-Overall**79%
**Material Quality**3%
**Shape/Style**2%
**Quality-Overall**2%
**Chest Fit**2%
**Advertised Vs Actual Product**1%
**Value For Money**1%
**Length**1%
**Cushion**1%
**Color**1%
## **Common questions**
- **Is burkini profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 83 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is +128.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the burkini niche?**
- 15 brands and 35 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in burkini?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Stretchability/Expandability/Elasticity. The return rate is 11.8% — above our launch gate.
- **When does demand for burkini peak?**
- Demand peaks in Jul–Aug; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the burkini niche?**
- Listings span £11.47–£37.91; the average listing price is £27.06 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.
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