---
title: "Bunny Costume — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/bunny-costume"
last_updated: "2026-07-31T14:48:39.418Z"
locale: en
meta:
description: "Niche score 42/100 · £17K/yr market · 237K searches/yr · £22.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £17K/yr market · 237K searches/yr · £22.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bunny Costume — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **bunny costume**
**Skip it**
Soft demand (-94.8% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 4Competition 63Returns 52Price range 89Avg price 95Brand share 52Review moat 87Quality gap 80
**Avg price**
**Incredible****£22.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.82–£54.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****261.04**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£17K**
£17K/yr · 237K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-94.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bunny costume is a £17K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bunny costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£69K–£91K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#987**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **61%**
- **Out of stock**
- **25.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**21%**
- KORURACLUB30% - MAISUIZI23% - WAFUNNE9% - PENGMAI6% - Wicked Costumes6% - Smiffys5%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -94.8% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 17.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/bunny-costume/trend)
## **Top bunny costume search terms**
- **bunny costume**55K/yr-85.6%0.1% conv. - **rabbit costume**13K/yr-76.5%0.2% conv. - **bunny costume adult**27K/yr-91.2%0.4% conv. - **easter bunny costume adult**58K/yr-98.8%0.3% conv. - **rabbit costume adult**9K/yr-90.7%0.9% conv. - **easter bunny costume**21K/yr-97.4%0.2% conv. - **bunny onesie adult**5K/yr-88.7%0.7% conv. - **adult bunny costume**8K/yr-95.1%0.0% conv. - **peter rabbit costume adult**4K/yr-96.0%0.0% conv. - **easter costume adult**10K/yr-99.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/bunny-costume/search-terms)
## **Top bunny costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£3K30%£5K40%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KORURACLUB Cosplay Sexy Bunny Outfit Grey Cosplay lingerie for women Animal Costumes Bunny Bodysuit (XS-M)**KORURACLUB**£28.19**4.4★62 rev](https://www.amazon.co.uk/dp/B0F65LVTZL) [2**MAISUIZI Nutbrown Hare Costume Adult Brown Rabbit Onesie Pajamas Cosplay Costume Homewear Sleepwear for Women M**MAISUIZI**£21.05**4.4★17 rev](https://www.amazon.co.uk/dp/B0G4M25C2P) [3**Wicked Costumes Deluxe White Easter Bunny Rabbit Mascot Costume Plush Adult Animal Suit for Easter Events One Size**Wicked Costumes**£35.12**4.6★305 rev](https://www.amazon.co.uk/dp/B00BSABVSQ) [4**MAISUIZI Brown Rabbit Costume Adult The Velveteen Rabbit Onesie Pajamas Cosplay Costume Homewear Sleepwear for Women and Men S**MAISUIZI**£20.87**4.4★17 rev](https://www.amazon.co.uk/dp/B0G4M55M4P) [5**MAISUIZI Brown Bunny Costume Adult The Velveteen Rabbit Cosplay Onesie Cosplay Costume Homewear Sleepwear for Women and Men XL**MAISUIZI**£21.00**4.4★17 rev](https://www.amazon.co.uk/dp/B0G4M683ST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beipegin Bunny Costume Adult Bunny Ears Headband Rabbit Bowtie Tail Tutu Skirt Stocking White Rabbit Dress Up Easter Carnival Costume**Beipegin**£12.01**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GF23VDHZ) [**Crittygo Rabbit Costume Rabbit Onesie Pajamas for Adult Easter Bunny Costume with Nose Carrots Gloves Unisex Animal Pajamas Easter Cosplay**Crittygo**£20.38**13 rev7mo ago](https://www.amazon.co.uk/dp/B0GBWPFYYB) [**MAISUIZI Nutbrown Hare Costume Adult Brown Rabbit Onesie Pajamas Cosplay Costume Homewear Sleepwear for Women M**MAISUIZI**£21.05**17 rev7mo ago](https://www.amazon.co.uk/dp/B0G4M25C2P) [**MAISUIZI Brown Rabbit Costume Adult The Velveteen Rabbit Onesie Pajamas Cosplay Costume Homewear Sleepwear for Women and Men S**MAISUIZI**£20.87**17 rev7mo ago](https://www.amazon.co.uk/dp/B0G4M55M4P) [**MAISUIZI Brown Bunny Costume Adult The Velveteen Rabbit Cosplay Onesie Cosplay Costume Homewear Sleepwear for Women and Men XL**MAISUIZI**£21.00**17 rev7mo ago](https://www.amazon.co.uk/dp/B0G4M683ST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KORURACLUB Cosplay Sexy Bunny Outfit Grey Cosplay lingerie for women Animal Costumes Bunny Bodysuit (XS-M)**KORURACLUB**£28.19**4.4★**▲ 722%**](https://www.amazon.co.uk/dp/B0F65LVTZL) [**WAFUNNE Animal Onesie Costume Rabbit for Kids Child Boys Girls Womens Mens Cosplay Halloween Easter Bunny Gray XL**WAFUNNE**£15.07**4.6★**▲ 703%**](https://www.amazon.co.uk/dp/B0FCNN13XX) [**KORURACLUB Cosplay Sexy Bunny Outfit Black Cosplay lingerie for women Animal Costumes Bunny Bodysuit (L-2XL)**KORURACLUB**£29.64**4.4★**▲ 538%**](https://www.amazon.co.uk/dp/B0F6JPRCCS) [**MAISUIZI Brown Rabbit Costume Adult The Velveteen Rabbit Onesie Pajamas Cosplay Costume Homewear Sleepwear for Women and Men S**MAISUIZI**£20.87**4.4★**▲ 383%**](https://www.amazon.co.uk/dp/B0G4M55M4P) [**WAFUNNE Animal Onesie Costume Rabbit for Kids Child Boys Girls Womens Mens Cosplay Halloween Easter Bunny Blue S**WAFUNNE**£19.67**4.6★**▲ 331%**](https://www.amazon.co.uk/dp/B0FCNT9XX2)
**~~View all trending →~~**
## **What buyers say about bunny costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“it actually fits well”*
**Quality-Overall**19%
*“Well made suit”*
**Value For Money**17%
*“Very good value for money”*
**Comfort-Overall**7%
*“Surprisingly comfortable”*
**Material Quality**7%
*“The material of the suite is fine for it's price”*
**Soft Feel**5%
*“So soft”*
**Zipper Quality**5%
*“But it's cute I love the heart zip the grey colour is adorable”*
**Fun/Entertainment Experience**2%
*“Ok for a bit of fun”*
**Color**2%
*“Thr outfit is eyecatching with its bright colours, soft white faux fur, dandy wiastcoat and bowtie, goofy head and basket”*
**Warmth**1%
*“it is very warm”*
### **What buyers complain about **
**Size-Overall**25%
*“found the body section a bit short for me”*
**Quality-Overall**21%
*“quality is very poor”*
**Stretchability/Expandability/Elasticity**14%
*“Not stretching enough”*
**Material Quality**7%
*“I was reluctant to try an iron on any of the material”*
**Strength**5%
*“flimsy to be practical”*
**Stitch/Finish/Polish**4%
*“A fun costume albeit a little flimsy at the seams”*
**Value For Money**3%
*“not really value for money”*
### **Top return reasons **
**Size-Overall**66%
**Quality-Overall**9%
**Material Quality**4%
**Inflation/Deflation**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
**Ease Of Cleaning**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is bunny costume profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -94.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the bunny costume niche?**
- 17 brands and 39 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in bunny costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.9%.
- **When does demand for bunny costume peak?**
- Demand peaks in Mar–Apr–Oct–Nov; the busiest month runs 17.9× the quietest.
- **What does it cost to enter the bunny costume niche?**
- Listings span £11.82–£54.58; the average listing price is £22.85 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.
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