---
title: "Bullseye Toy Story — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/bullseye-toy-story"
last_updated: "2026-07-31T11:02:09.708Z"
locale: en
meta:
description: "Niche score 48/100 · £24K/yr market · 73K searches/yr · £18.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £24K/yr market · 73K searches/yr · £18.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bullseye Toy Story — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **bullseye toy story**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 97Conversion 22Competition 49Returns 88Price range 81Avg price 83Brand share 3Review moat 53Quality gap 30
**Growth**
**Incredible****+171.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.40–£45.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,397.04**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£24K**
£24K/yr · 73K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, bullseye toy story is a £24K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bullseye toy story market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£36K–£45K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **78%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**0%**
- Disney49% - Disney Store18% - Mattel15% - Bullyland13% - UKToyworld2% - Funko1%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +171.7% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/bullseye-toy-story/trend)
## **Top bullseye toy story products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£4K20%£5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Toy Story Girls White Clogs | Jessie & Bullseye Cartoon Print | Lightweight Ventilation Holes & Textured Footbed | Flat Heel Rear Strap | Kids Garden Shoes Merch - 6 UK Child**Disney**£14.80**5.0★7 rev](https://www.amazon.co.uk/dp/B0GTBF6KWL) [2**Bullyland BUL-12763 Bullseye**Bullyland**£8.40**3.2★941 rev](https://www.amazon.co.uk/dp/B003RGYZZU) [3**Disney Store Official Bullseye Interactive Action Figure Pixars Toy Story 39cm/15 Horse Toy Featuring Sounds Interacts with Other Characters Ages 2+**Disney Store**£31.11**4.4★2,772 rev](https://www.amazon.co.uk/dp/B0DLH41H9Z) [4**Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink**Disney**£14.12**4.5★13 rev](https://www.amazon.co.uk/dp/B0GZM77BQH) [5**Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink**Disney**£14.15**4.5★13 rev](https://www.amazon.co.uk/dp/B0GZM2NVLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch**Disney**£12.77**8 rev1mo ago](https://www.amazon.co.uk/dp/B0H3C4V2Q9) [**UKToyworld Buzz Lightyear 12 Toy Story 5 Soft Toy Buzz Plush Toys (BULLSEYE)**UKToyworld**£12.76**7 rev2mo ago](https://www.amazon.co.uk/dp/B0GZW7Z8FQ) [**Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink**Disney**£14.12**13 rev2mo ago](https://www.amazon.co.uk/dp/B0GZM77BQH) [**Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink**Disney**£14.15**13 rev2mo ago](https://www.amazon.co.uk/dp/B0GZM2NVLJ) [**Funko POP! Premium: Toy Story 5 - Bullseye - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.01**35 rev2mo ago](https://www.amazon.co.uk/dp/B0FG4K6N3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue**Disney**£9.77**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B0GMXXV8GW) [**Disney Simba official Toy Story 5 Bullseye 25cm plush cuddly soft toy kids gift birthday Christmas**Disney**£13.33**0.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0H4GNN4RP) [**Disney Toy Story Girls White Clogs | Jessie & Bullseye Cartoon Print | Lightweight Ventilation Holes & Textured Footbed | Flat Heel Rear Strap | Kids Garden Shoes Merch - 9 UK Child**Disney**£14.61**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0GTBD7RC7) [**Disney Toy Story Girls Sweatshirt Jessie & Bullseye Girls Jumper Glitter Heart Print Cotton Jumper Pink 4-5 Years**Disney**£14.71**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0GYZ36GG3) [**Disney Buzz and Woody Toy Story Tshirt 3 Pack Woody Bullseye and Buzz Lightyear Multipack Boys T Shirts Boys Clothes Multicolour 3-4 Years**Disney**£14.42**4.8★**▲ 60%**](https://www.amazon.co.uk/dp/B0GXLF29YS)
**~~View all trending →~~**
## **What buyers say about bullseye toy story**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**35%
*“Great fun”*
**Size-Overall**16%
*“Amazing fit”*
**Quality-Overall**16%
*“Good quality”*
**Display-Overall**6%
*“perfect for displaying”*
**Gifting Purpose**6%
*“This is a gift”*
**Value For Money**4%
*“I think that theyre good value for money as well”*
**Design-Overall**2%
*“the designs are very cute”*
**Stitch/Finish/Polish**1%
*“The seams are well finished”*
**Color**1%
*“the colours are really vivid”*
**Transparency**1%
*“not so bad as to be translucent”*
### **What buyers complain about **
**Size-Overall**53%
*“it is very large”*
**Quality-Overall**14%
*“disappointing as the item is not cheap”*
**Value For Money**9%
*“disappointing as the item is not cheap”*
**Advertised Vs Actual Product**3%
*“the images are very misleading”*
**Thickness**2%
*“However the material is a little thinner than is my preference”*
**Charging**2%
*“Sadly, he's not rechargeable”*
### **Top return reasons **
**Size-Overall**77%
**Value For Money**5%
**Functionality-Overall**4%
**Gifting Purpose**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**1%
**Gap/Hole**1%
**Battery Life**1%
**Touch/Button Controls**1%
**Noise Level**1%
## **Common questions**
- **Is bullseye toy story profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 23 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +171.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bullseye toy story niche?**
- 6 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in bullseye toy story?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.4%.
- **When does demand for bullseye toy story peak?**
- Demand peaks in Jun–Jul–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the bullseye toy story niche?**
- Listings span £8.40–£45.95; the average listing price is £18.06 (sweet spot $15–$100). The average incumbent carries 1,397 reviews — the moat a new listing must climb.
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