---
title: "Brooks Mens Running Shoes — £516K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/brooks-mens-running-shoes"
last_updated: "2026-07-31T10:39:08.443Z"
locale: en
meta:
description: "Niche score 58/100 · £516K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £516K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brooks Mens Running Shoes — £516K/yr Amazon UK Niche (2026) - Flapen"
---
# **brooks mens running shoes**
**Worth a look**
Shows a fragmented shelf (top 5 take 5% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 50Conversion 5Competition 99Returns 38Price range 38Avg price 95Brand share 85Review moat 24Quality gap 63
**Competition**
**Incredible****5%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£40.26**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£516K**
£516K/yr · 3.1M searches
**Growth**
**Okay****+19.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****£6.59–£232.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,701.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, brooks mens running shoes is a £516K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brooks mens running shoes market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **£403K–£503K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,739**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **68%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.
**Brands**
**99 **▲rising
**Sellers**
**264**
**Top-5 brand share**
**50%**
Top 20: 84%
**Top-5 click share**
**5%**
Top 20: 14%
**Open market**
**62%**
- Reebok9% - ASICS8% - Vans7% - adidas6% - NIKE5% - Tommy Hilfiger4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/brooks-mens-running-shoes/trend)
## **Top brooks mens running shoes search terms**
- **new balance**281K/yr+34.4%0.0% conv. - **vans trainers men**300K/yr+12.8%0.4% conv. - **asics running shoes men**293K/yr+6.1%0.2% conv. - **reebok trainers for men**264K/yr+19.0%0.2% conv. - **black trainers**242K/yr+23.2%0.3% conv. - **puma**211K/yr+25.7%0.0% conv. - **nike air max**223K/yr+1.2%0.1% conv. - **slip on trainers men**162K/yr+29.2%0.2% conv. - **mens slip on trainers**123K/yr+40.9%0.1% conv. - **on cloud trainers men**144K/yr+30.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/brooks-mens-running-shoes/search-terms)
## **Top brooks mens running shoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£5K2%£10K3%£15K4%£21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASICS Mens Gel-Contend 9 Sneaker Black White 9.5 UK**ASICS**£46.81**4.5★3,047 rev](https://www.amazon.co.uk/dp/B0CYT1STP6) [2**NIKE Mens Air Max Sc Sneaker White Black White 11 UK**NIKE**£58.79**4.4★14,240 rev](https://www.amazon.co.uk/dp/B08SBZVD46) [3**Tommy Hilfiger Mens Vulcanised Trainers Blue (Midnight) 9**Tommy Hilfiger**£35.91**4.4★17,484 rev](https://www.amazon.co.uk/dp/B01MQNBNT7) [4**Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK**Amazon Essentials**£19.18**4.1★143 rev](https://www.amazon.co.uk/dp/B0FNS46C39) [5**Asics Mens Gel-Mission 3 Walking Shoes Black/Carbon 9.5**ASICS**£51.58**4.3★8,508 rev](https://www.amazon.co.uk/dp/B0D5H94NDC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK**Amazon Essentials**£19.18**143 rev4mo ago](https://www.amazon.co.uk/dp/B0FNS46C39) [**ASICS Mens Gel-Excite 11 Sneaker Twilight Blue Light Dust 8 UK**ASICS**£63.34**367 rev6mo ago](https://www.amazon.co.uk/dp/B0F8VFW1J3) [**Mens Road Running Shoes Walking Athletic Trainers Lightweight Comfortable Cushioning Non-Slip Breathable Sneakers Blue EU44**LUSWIN**£30.56**45 rev11mo ago](https://www.amazon.co.uk/dp/B0FK93FBMM) [**NEW BALANCE 373 Sneaker Blue**New Balance**£51.79**46 rev1y ago](https://www.amazon.co.uk/dp/B0DLV8F8BR) [**ASICS Mens Gel-Kayano 32 Sneaker Black White 9.5 UK**ASICS**£136.05**461 rev1y ago](https://www.amazon.co.uk/dp/B0F5BPNL8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEW BALANCE 373 Sneaker Blue**New Balance**£51.79**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B0DLV8F8BR) [**Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK**Amazon Essentials**£19.18**4.1★**▲ 26%**](https://www.amazon.co.uk/dp/B0FNS46C39) [**ASICS Mens Gel-Kayano 32 Sneaker Black White 9.5 UK**ASICS**£136.05**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B0F5BPNL8N) [**ASICS Mens Gel-Excite 11 Sneaker Twilight Blue Light Dust 8 UK**ASICS**£63.34**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B0F8VFW1J3) [**Cirorld Running Trainer Socks for Men Women 6 Pairs Anti-Blister Cushioned Socks Breathable Cotton Ankle Sock Sports Short Sock for Walking Hiking Cycling White 9-11**Cirorld**£10.07**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0DP98RFDH)
**~~View all trending →~~**
## **What buyers say about brooks mens running shoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**32%
*“Extremely comfy”*
**Quality-Overall**14%
*“Decent quality”*
**Size-Overall**14%
*“True to fit”*
**Value For Money**14%
*“Fantastic price”*
**Exercise/Sports Suitability**3%
*“good for long walks”*
**Weight Light**2%
*“The shoes feel lightweight”*
**Advertised Vs Actual Product**2%
*“Better than I expected”*
**Soft Feel**1%
*“LOVELY AND SOFT”*
**Shape/Style**1%
*“Keep their shape”*
**Durability**1%
*“They are holding up well”*
### **What buyers complain about **
**Size-Overall**20%
*“Too big”*
**Quality-Overall**13%
*“Awful Quality”*
**Durability**7%
*“Need breaking in”*
**Comfort-Overall**4%
*“Not comfortable”*
**Feet Fit**3%
*“Were too narrow for me”*
**Advertised Vs Actual Product**2%
*“Very deceiving”*
**Gap/Hole**2%
*“with holes starting to appear”*
**Pain Relief-Overall**2%
*“bleeding badly at the back”*
**Material Quality**2%
*“100% polyester too”*
**Thickness**1%
*“The is really thick which makes them look bulky”*
### **Top return reasons **
**Size-Overall**45%
**Feet Fit**15%
**Width**8%
**Color**5%
**Comfort-Overall**5%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Material Quality**2%
**Shape/Style**2%
**Length**2%
## **Common questions**
- **Is brooks mens running shoes profitable to sell on Amazon United Kingdom?**
- The niche generates £516K/yr across 631 tracked products. 16 of 140 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the brooks mens running shoes niche?**
- 99 brands and 264 sellers compete. The top 5 products take 5% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in brooks mens running shoes?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.0%.
- **When does demand for brooks mens running shoes peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the brooks mens running shoes niche?**
- Listings span £6.59–£232.60; the average listing price is £40.26 (sweet spot $15–$100). The average incumbent carries 5,701 reviews — the moat a new listing must climb.
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