---
title: "Search terms — boys trainers - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/boys-trainers/search-terms"
last_updated: "2026-07-31T18:27:39.656Z"
locale: en
meta:
  description: "Niche score 45/100 · £304K/yr market · 2.4M searches/yr · £22.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £304K/yr market · 2.4M searches/yr · £22.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — boys trainers - Flapen"
---

# **boys trainers**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 51Growth 41Conversion 7Competition 86Returns 31Price range 75Avg price 95Brand share 22Review moat 23Quality gap 32

**Avg price**

**Incredible****£22.95**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****£6.72–£39.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£304K**

£304K/yr · 2.4M searches

**Growth**

**Okay****+12.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****7,715.68**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale