---
title: "Search terms — boys shorts - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/boys-shorts/search-terms"
last_updated: "2026-07-31T15:16:05.333Z"
locale: en
meta:
  description: "Niche score 60/100 · £59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — boys shorts - Flapen"
---

# **boys shorts**

**Worth a look**

Shows demand growing +302.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 100Conversion 22Competition 92Returns 68Price range 62Avg price 49Brand share 67Review moat 73Quality gap 40

**Growth**

**Incredible****+302.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Good****576.55**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£5.71–£29.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.89**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£59K**

£59K/yr · 280K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")