---
title: "Trend — boys pyjamas - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/boys-pyjamas/trend"
last_updated: "2026-07-31T12:20:40.779Z"
locale: en
meta:
  description: "Niche score 53/100 · £189K/yr market · 881K searches/yr · £11.87 avg price. Weak search conversion (1.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £189K/yr market · 881K searches/yr · £11.87 avg price. Weak search conversion (1.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — boys pyjamas - Flapen"
---

# **boys pyjamas**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (1.8%) keeps it on the watch list.

Market size 38Growth 24Conversion 23Competition 97Returns 93Price range 33Avg price 49Brand share 63Review moat 82Quality gap 33

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****367.04**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.87**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£189K**

£189K/yr · 881K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.79–£20.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale