---
title: "Trend — boys coats jackets & gilets - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/boys-coats-jackets-gilets/trend"
last_updated: "2026-07-31T18:31:03.205Z"
locale: en
meta:
  description: "Niche score 41/100 · £30K/yr market · 235K searches/yr · £21.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £30K/yr market · 235K searches/yr · £21.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — boys coats jackets & gilets - Flapen"
---

# **boys coats jackets & gilets**

**Skip it**

Soft demand (-63.3% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 8Competition 96Returns 30Price range 80Avg price 91Brand share 65Review moat 51Quality gap 42

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****£21.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.62–£50.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,458.36**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£30K**

£30K/yr · 235K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-63.3%**

90-day search growth — must beat 0% to launch