---
title: "Bow Tie — £243K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/bow-tie"
last_updated: "2026-07-31T10:24:05.722Z"
locale: en
meta:
description: "Niche score 38/100 · £243K/yr market · 472K searches/yr · £5.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £243K/yr market · 472K searches/yr · £5.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bow Tie — £243K/yr Amazon UK Niche (2026) - Flapen"
---
# **bow tie**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 39Conversion 85Competition 3Returns 85Price range 0Avg price 15Brand share 0Review moat 40Quality gap 53
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£243K**
£243K/yr · 472K searches
**Review moat**
**Okay****2,525**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.48**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.91–£9.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bow tie is a £243K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bow tie market data**
- **Units sold / yr**
- **50K–60K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£274K–£329K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- URAQT67% - HISDERN23% - Barry.Wang6% - Archic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/bow-tie/trend)
## **Top bow tie search terms**
- **bow ties for men**139K/yr+15.2%3.1% conv. - **bow tie**109K/yr+8.0%3.4% conv. - **black bow tie**56K/yr+17.0%4.6% conv. - **black bow ties for men**19K/yr+10.8%4.3% conv. - **bowtie**15K/yr+2.1%2.8% conv. - **self tie bow tie**14K/yr+25.3%2.7% conv. - **mens bow tie**14K/yr+19.6%2.0% conv. - **dickie bows for men**13K/yr+8.1%2.3% conv. - **bow ties for men pre tied**15K/yr-23.9%1.3% conv. - **bowtie men**11K/yr+7.8%4.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/bow-tie/search-terms)
## **Top bow tie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£49K40%£97K60%£146K80%£195K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)**URAQT**£2.91**4.4★4,400 rev](https://www.amazon.co.uk/dp/B0BN1NPSRR) [2**HISDERN Black Bow Ties for Men Pre-Tied Wedding Bowtie Adjustable Groom Tuxedo Solid Colour Bow Tie**HISDERN**£5.06**4.6★1,488 rev](https://www.amazon.co.uk/dp/B08CKC67RW) [3**Barry.Wang Mens Bow Tie Paisley Silk Pre-Tied Bowtie Pocket Square Cufflinks Set Formal Wedding Prom Party Tuxedo**Barry.Wang**£9.47**4.4★1,136 rev](https://www.amazon.co.uk/dp/B09WLM4C8W) [4**Archic Black Bow Ties for Men Self Tie Bowtie Solid Plain Tuxedo Wedding Bowties**Archic**£5.87**4.2★194 rev](https://www.amazon.co.uk/dp/B0BLJNJMZL) [5**URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Red)**URAQT**£2.99**4.4★4,400 rev](https://www.amazon.co.uk/dp/B0BN1M3388)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)**URAQT**£2.91**4,400 rev3y ago](https://www.amazon.co.uk/dp/B0BN1NPSRR) [**URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Red)**URAQT**£2.99**4,400 rev3y ago](https://www.amazon.co.uk/dp/B0BN1M3388) [**Archic Black Bow Ties for Men Self Tie Bowtie Solid Plain Tuxedo Wedding Bowties**Archic**£5.87**194 rev3y ago](https://www.amazon.co.uk/dp/B0BLJNJMZL) [**Barry.Wang Mens Bow Tie Paisley Silk Pre-Tied Bowtie Pocket Square Cufflinks Set Formal Wedding Prom Party Tuxedo**Barry.Wang**£9.47**1,136 rev4y ago](https://www.amazon.co.uk/dp/B09WLM4C8W) [**HISDERN Black Bow Ties for Men Pre-Tied Wedding Bowtie Adjustable Groom Tuxedo Solid Colour Bow Tie**HISDERN**£5.06**1,488 rev6y ago](https://www.amazon.co.uk/dp/B08CKC67RW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HISDERN Black Bow Ties for Men Pre-Tied Wedding Bowtie Adjustable Groom Tuxedo Solid Colour Bow Tie**HISDERN**£5.06**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B08CKC67RW) [**Barry.Wang Mens Bow Tie Paisley Silk Pre-Tied Bowtie Pocket Square Cufflinks Set Formal Wedding Prom Party Tuxedo**Barry.Wang**£9.47**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B09WLM4C8W) [**URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Red)**URAQT**£2.99**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B0BN1M3388) [**URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)**URAQT**£2.91**4.4★**— 8%**](https://www.amazon.co.uk/dp/B0BN1NPSRR) [**Archic Black Bow Ties for Men Self Tie Bowtie Solid Plain Tuxedo Wedding Bowties**Archic**£5.87**4.2★**▼ 37%**](https://www.amazon.co.uk/dp/B0BLJNJMZL)
**~~View all trending →~~**
## **What buyers say about bow tie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Good Quality”*
**Value For Money**22%
*“Like i said it was really affordable for what what you are getting”*
**Ease Of Use**9%
*“it was easy to use. after watching a youtube video”*
**Brightness/Shine/Glow**8%
*“shiny”*
**Size-Overall**5%
*“Extends to a good size as well”*
**Shape/Style**4%
*“Looks good and survived the evening”*
**Material Quality**4%
*“The material feels good”*
**Adjustability/Rotatability/Reclining**2%
*“and the adjustability options were great”*
**Weight Light**1%
*“Its lightweight”*
**Stitch/Finish/Polish**1%
*“The satin finish has a lovely smooth sheen that looks far more expensive than the price suggests”*
### **What buyers complain about **
**Size-Overall**44%
*“way too long”*
**Color**17%
*“this is very definitely orange, not red and could not be used for purpose bought”*
**Length**11%
*“way too long”*
**Collar Quality**11%
*“Collar sizes are not marked on the adjusting notches”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**23%
**Color**14%
**Material Quality**10%
**Neck Fit**5%
**Adhesion/Stickiness**5%
**Brightness/Shine/Glow**5%
**Advertised Vs Actual Product**5%
**Shape/Style**2%
**Collar Quality**1%
## **Common questions**
- **Is bow tie profitable to sell on Amazon United Kingdom?**
- The niche generates £243K/yr across 6 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the bow tie niche?**
- 4 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bow tie?**
- Top complaints mined from reviews: Size-Overall, Color, Length. The return rate is 1.5%.
- **When does demand for bow tie peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bow tie niche?**
- Listings span £2.91–£9.47; the average listing price is £5.48 (sweet spot $15–$100). The average incumbent carries 2,525 reviews — the moat a new listing must climb.
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