---
title: "Boot Tray — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/boot-tray"
last_updated: "2026-07-31T12:03:50.366Z"
locale: en
meta:
description: "Niche score 40/100 · £50K/yr market · 153K searches/yr · £8.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £50K/yr market · 153K searches/yr · £8.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Boot Tray — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **boot tray**
**Skip it**
Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 0Conversion 46Competition 58Returns 93Price range 2Avg price 25Brand share 64Review moat 81Quality gap 37
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****389.66**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.94**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£50K**
£50K/yr · 153K searches
**Price range**
**Bad****£3.13–£15.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-50.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, boot tray is a £50K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boot tray market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£89K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#410**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **78%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**67%**
Top 20: 96%
**Top-5 click share**
**50%**
Top 20: 86%
**Open market**
**29%**
- DIVCHI27% - Nicoman21% - Navaris9% - ZYCORE5% - JWPET4% - Greenfields4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.
5K3KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/boot-tray/trend)
## **Top boot tray search terms**
- **boot tray**53K/yr-49.0%2.8% conv. - **shoe tray**38K/yr-37.6%2.7% conv. - **boot tray indoors**16K/yr-68.8%4.7% conv. - **shoe tray indoor**11K/yr-49.6%2.4% conv. - **rubber boot tray**6K/yr-48.1%3.0% conv. - **shoe mat indoor tray**7K/yr-53.7%3.9% conv. - **plastic boot tray**4K/yr-25.2%3.0% conv. - **boot trays for wellies**6K/yr-65.8%3.8% conv. - **boot trays**4K/yr-42.7%2.6% conv. - **boot mat tray**5K/yr-67.6%3.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/boot-tray/search-terms)
## **Top boot tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nicoman Boot Tray Shoe Organiser Soft Rubber Non Slip Washable Multipurpose Plant Rack Mat Plain Black Drip Container Floor Carpet Protection for Home Garden Indoor Outdoor Shed Garage - 71 x 39cm**Nicoman**£6.05**4.3★367 rev](https://www.amazon.co.uk/dp/B0BT5495ND) [2**DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Black)**DIVCHI**£6.86**4.7★311 rev](https://www.amazon.co.uk/dp/B0GX1MLX9M) [3**DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Grey)**DIVCHI**£5.44**4.7★311 rev](https://www.amazon.co.uk/dp/B0DGDBLF5Y) [4**Navaris Shoe Drip Tray - Multi-Purpose Boot Tray for Rain Boots Winter Boots Muddy Shoes - For Indoor and Outdoor Use in All Seasons - XL**Navaris**£11.75**4.5★2,647 rev](https://www.amazon.co.uk/dp/B0758FQJCG) [5**Greenfields Set of 3 Shoe Drip Trays - Multi-Purpose Boot Tray for Indoor & Outdoor Use | Protect Floors from Rain Snow & Mud | Raised Edge Durable Plastic | Black**Greenfields**£8.33**4.7★20 rev](https://www.amazon.co.uk/dp/B0D9QV9YXH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Black)**DIVCHI**£6.86**311 rev3mo ago](https://www.amazon.co.uk/dp/B0GX1MLX9M) [**DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Green)**DIVCHI**£6.71**311 rev3mo ago](https://www.amazon.co.uk/dp/B0GX1MZLZK) [**Luckwaii Boot Tray Shoe Drip Trays 3 Pcs Black Plastic Tray with Raised Edges Non Slip Washable Multipurpose Plant Rack Mat Pet Water Food Bowl 35 x 27.5 x 3 cm for Home Garden Wellies Tools Storage**Luckwaii**£9.36**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWBDY6V) [**JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Grey 16.7×12.8inch)**JWPET**£7.96**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G6CRSGQ7) [**JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Black 16.7×12.8inch)**JWPET**£8.13**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G6DC5YY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Black)**DIVCHI**£6.86**4.7★**▲ 550%**](https://www.amazon.co.uk/dp/B0GX1MLX9M) [**JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Grey 16.7×12.8inch)**JWPET**£7.96**5.0★**▲ 546%**](https://www.amazon.co.uk/dp/B0G6CRSGQ7) [**Luckwaii Boot Tray Shoe Drip Trays 3 Pcs Black Plastic Tray with Raised Edges Non Slip Washable Multipurpose Plant Rack Mat Pet Water Food Bowl 35 x 27.5 x 3 cm for Home Garden Wellies Tools Storage**Luckwaii**£9.36**4.2★**▲ 546%**](https://www.amazon.co.uk/dp/B0GRWBDY6V) [**DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Green)**DIVCHI**£6.71**4.7★**▲ 546%**](https://www.amazon.co.uk/dp/B0GX1MZLZK) [**JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Black 16.7×12.8inch)**JWPET**£8.13**5.0★**▲ 391%**](https://www.amazon.co.uk/dp/B0G6DC5YY9)
**~~View all trending →~~**
## **What buyers say about boot tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product, just as described and exactly what I wanted”*
**Size-Overall**16%
*“Good size”*
**Ease Of Cleaning**12%
*“Easy to clean”*
**Strength**12%
*“Very sturdy”*
**Advertised Vs Actual Product**11%
*“As advertised,”*
**Value For Money**9%
*“Good value”*
**Ease Of Use**6%
*“Useful”*
**Wet Cleaning**3%
*“Very handy to place wet shoes on”*
**Moist/Dry**1%
*“It is useful to keep wet boots and shoes on”*
**Flexibility**1%
*“Good thick flexible mat”*
### **What buyers complain about **
**Size-Overall**15%
*“Small”*
**Durability**12%
*“as being plastic could break easy”*
**Quality-Overall**8%
*“Very disappointed with the quality of the product - not as described or pictured”*
**Leak-Proof**8%
*“Keeps drips and dirt off the floor and can just hoover up and wash the tray down”*
**Value For Money**8%
*“very expensive for what it is”*
**Strength**6%
*“Bit flimsy”*
**Smell**6%
*“Awful smell to it”*
**Thickness**5%
*“a bit thin”*
**Water Resistance**3%
*“Very disappointing a the sides are very floppy so don't keep water in as well as you'd expect plastic to”*
**Material Quality**3%
*“not plastic i guess”*
### **Top return reasons **
**Size-Overall**39%
**Strength**11%
**Material Quality**9%
**Defective Material/Parts**7%
**Quality-Overall**7%
**Advertised Vs Actual Product**3%
**Product Condition**3%
**Smell**2%
**Hard Feel**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is boot tray profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the boot tray niche?**
- 24 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in boot tray?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.
- **When does demand for boot tray peak?**
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the boot tray niche?**
- Listings span £3.13–£15.25; the average listing price is £8.94 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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