---
title: "Blue Earrings — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/blue-earrings"
last_updated: "2026-07-31T11:23:35.458Z"
locale: en
meta:
description: "Niche score 43/100 · £29K/yr market · 148K searches/yr · £11.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £29K/yr market · 148K searches/yr · £11.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Earrings — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue earrings**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 56Conversion 22Competition 18Returns 86Price range 56Avg price 42Brand share 40Review moat 74Quality gap 73
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****550.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+29.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£4.17–£28.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.00**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£29K**
£29K/yr · 148K searches
According to Flapen's Amazon United Kingdom niche tracking, blue earrings is a £29K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue earrings market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£28K–£33K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#761**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**14%**
- Sysow47% - Sfoni14% - Morfetto8% - Caprilite7% - Bestyle5% - RANKEEF5% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.6% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/blue-earrings/trend)
## **Top blue earrings search terms**
- **blue earrings**35K/yr+54.7%0.3% conv. - **blue earrings for women**33K/yr+37.0%0.3% conv. - **sapphire earrings**30K/yr+0.2%0.2% conv. - **blue stud earrings for women**7K/yr+12.2%0.6% conv. - **blue stone earrings**8K/yr+5.9%0.0% conv. - **navy earrings**6K/yr+29.2%0.0% conv. - **royal blue earrings**5K/yr+50.6%0.3% conv. - **blue drop earrings for women**5K/yr+58.4%0.0% conv. - **navy blue earrings**5K/yr+14.8%0.0% conv. - **blue stud earrings**5K/yr+0.7%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/blue-earrings/search-terms)
## **Top blue earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£4K30%£9K45%£13K60%£18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue**Sysow**£4.97**4.2★1,379 rev](https://www.amazon.co.uk/dp/B08YZ8HWGJ) [2**Silver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Dark Blue Earring Jewellery Gifts for Her Birthday Anniversary Christmas**Sfoni**£10.52**4.4★105 rev](https://www.amazon.co.uk/dp/B0CMBZ7B8V) [3**Caprilite Royal Blue Classic Faux Pearl Necklace Earrings & Bracelet Jewellery Set Vintage**Caprilite**£4.17**3.9★82 rev](https://www.amazon.co.uk/dp/B00ZGU4OME) [4**Bestyle Hypoallergenic Sterling Silver Stud Earrings for Women September Birthstone Sapphire Earrings with 5mm Round Blue Gemstone Studs Jewellery Gifts**Bestyle**£17.89**4.6★100 rev](https://www.amazon.co.uk/dp/B09DJW1BHM) [5**Hypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box Light Blue CZ**Morfetto**£9.38**4.2★332 rev](https://www.amazon.co.uk/dp/B0D3975YL6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box Light Blue CZ**Morfetto**£9.38**332 rev2y ago](https://www.amazon.co.uk/dp/B0D3975YL6) [**Hypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box Blue CZ**Morfetto**£9.32**332 rev2y ago](https://www.amazon.co.uk/dp/B0D396NYSY) [**Silver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Dark Blue Earring Jewellery Gifts for Her Birthday Anniversary Christmas**Sfoni**£10.52**105 rev2y ago](https://www.amazon.co.uk/dp/B0CMBZ7B8V) [**TOFBS Rose Flower Pendant Tassel Earrings - S925 Sterling Silver Cubic Zirconia Blue - Long Dangly Drop Retro Boho Statement Earrings for Women and Girls**TOFBS**£7.78**195 rev2y ago](https://www.amazon.co.uk/dp/B0CMC76631) [**FDEETY Long Rose Petal Earrings for Women Girls - Vintage Dangle Exaggerated Flower Drop Statement Floral Tassel Earrings (Blue)**FDEETY**£7.07**214 rev2y ago](https://www.amazon.co.uk/dp/B0CG1QCL4P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Dark Blue Earring Jewellery Gifts for Her Birthday Anniversary Christmas**Sfoni**£10.52**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0CMBZ7B8V) [**Hypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box Blue CZ**Morfetto**£9.32**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0D396NYSY) [**Caprilite Royal Blue Classic Faux Pearl Necklace Earrings & Bracelet Jewellery Set Vintage**Caprilite**£4.17**3.9★**▲ 20%**](https://www.amazon.co.uk/dp/B00ZGU4OME) [**Swarovski Angelic Square Stud Pierced Earrings Aqua Rhodium plated from the Amazon Exclusive Swarovski Angelic Square Collection**Swarovski**£28.66**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B0814YG11S) [**925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue**Sysow**£4.97**4.2★**— 5%**](https://www.amazon.co.uk/dp/B08YZ8HWGJ)
**~~View all trending →~~**
## **What buyers say about blue earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**25%
*“Comfortable to wear”*
**Gifting Purpose**25%
*“kept to give as gifts”*
**Quality-Overall**17%
*“Excellent quality”*
**Color**8%
*“such a beautiful colour”*
**Size-Overall**8%
*“Amazing my daughter loves them just a perfect size”*
**Value For Money**8%
*“Well worth the money”*
### **What buyers complain about **
**Size-Overall**50%
*“Smaller than expected”*
**Allergies**14%
*“made my earlobes swell. possibly due to nickel which I have an allergy to - hence why I buy silver”*
**Advertised Vs Actual Product**7%
*“Not as nice as picture”*
**Metal Authenticity**7%
*“Yhey are not 925 silver”*
**Strength**7%
*“Not sure if catch will break quickly, as fragile”*
**Ease Of Use**7%
*“hard to open”*
### **Top return reasons **
**Size-Overall**29%
**Metal Authenticity**21%
**Durability**10%
**Advertised Vs Actual Product**8%
**Fastener Quality**7%
**Quality-Overall**6%
**Strength**3%
**Color**3%
**Defective Material/Parts**3%
**Ease Of Use**3%
## **Common questions**
- **Is blue earrings profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 12 tracked products. 90-day search growth is +29.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the blue earrings niche?**
- 11 brands and 18 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in blue earrings?**
- Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 1.5%.
- **When does demand for blue earrings peak?**
- Demand peaks in Sep–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the blue earrings niche?**
- Listings span £4.17–£28.66; the average listing price is £11.00 (sweet spot $15–$100). The average incumbent carries 550 reviews — the moat a new listing must climb.
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