---
title: "Search terms — bloc - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/bloc/search-terms"
last_updated: "2026-07-31T13:43:02.770Z"
locale: en
meta:
  description: "Niche score 56/100 · £36K/yr market · 60K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £36K/yr market · 60K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bloc - Flapen"
---

# **bloc**

**Worth a look**

Shows a sweet-spot price point ($27.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 84Conversion 27Competition 84Returns 90Price range 30Avg price 95Brand share 36Review moat 42Quality gap 60

**Avg price**

**Incredible****£27.57**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+81.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,318.36**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£10.70–£293.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£36K**

£36K/yr · 60K searches