---
title: "Black V Neck Jumper — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/black-v-neck-jumper"
last_updated: "2026-07-31T13:05:44.351Z"
locale: en
meta:
description: "Niche score 44/100 · £18K/yr market · 129K searches/yr · £13.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £18K/yr market · 129K searches/yr · £13.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black V Neck Jumper — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **black v neck jumper**
**Skip it**
Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 13Competition 90Returns 44Price range 54Avg price 61Brand share 88Review moat 41Quality gap 75
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.33**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.98–£27.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,392.03**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£18K**
£18K/yr · 129K searches
**Growth**
**Bad****-49.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, black v neck jumper is a £18K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black v neck jumper market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£27K–£33K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**47%**
Top 20: 95%
**Top-5 click share**
**25%**
Top 20: 57%
**Open market**
**47%**
- A2Z 4 Kids12% - Amazon Essentials11% - Trutex10% - Yufennie7% - JustSun7% - KHIM7%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -49.8% search growth over the last 90 days.
8K6KSpike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/black-v-neck-jumper/trend)
## **Top black v neck jumper search terms**
- **black v neck jumper men**9K/yr-47.0%1.8% conv. - **black school jumper**16K/yr-53.9%1.1% conv. - **school jumper**10K/yr-34.1%0.1% conv. - **black v neck school jumper**26K/yr-58.7%2.4% conv. - **black v neck jumper**16K/yr-43.2%1.0% conv. - **mens black v neck jumper**7K/yr-53.7%1.8% conv. - **school jumpers for girls**9K/yr-48.4%1.1% conv. - **black v neck jumper school girls**9K/yr-48.7%3.2% conv. - **school jumpers**4K/yr-38.7%0.5% conv. - **v neck black jumper**4K/yr-46.6%1.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/black-v-neck-jumper/search-terms)
## **Top black v neck jumper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3584%£7166%£1K8%£1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kids School Jumper V Neck Sweatshirt - V Neck Jumper Black 2 Pack 13-14**A2Z 4 Kids**£13.77**4.1★321 rev](https://www.amazon.co.uk/dp/B0CKBPLXS5) [2**JustSun Mens Jumper Classic Sweater with V-Neck and Long Sleeve Black Small**JustSun**£16.77**4.4★868 rev](https://www.amazon.co.uk/dp/B07ZKJBFJD) [3**Castle Point Mens Cotton V-Neck Jumper Knitted Black - V Neck L**Castle Point**£13.81**4.3★1,407 rev](https://www.amazon.co.uk/dp/B08TRKJL5M) [4**NOROZE Boys V Neck School Jumper | Soft Cotton Blend Knitwear for Kids | Warm Durable & Easy-Care School Uniform Sweater | Long Sleeve Smart Pullover (UK Age 11 Years 12 Years Regular Black)**NOROZE**£14.54**4.8★5 rev](https://www.amazon.co.uk/dp/B0FWD9RM3L) [5**Trutex Kids Black School Jumper V Neck Cotton-Rich Knit Raglan Sleeve School Uniform Sweater for Boys and Girls - Ages 2-3**Trutex**£8.78**4.4★337 rev](https://www.amazon.co.uk/dp/B00KSPVEUM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kraftd Mens Jumper V Neck Smart Knitwear Sweater for Men | Lightweight Acrylic Pullover | Long Sleeve Warm Winter Jumper for Work Casual & Golf (Black M)**kraftd**£12.05**15 rev4mo ago](https://www.amazon.co.uk/dp/B0GQN5FQ2B) [**Smivibe Boys Girls Sweatshirts Unisex School Jumper Classic Crew Neck School Uniform Sweater Long Sleeve Pullover Top Black**Smivibe**£9.66**44 rev7mo ago](https://www.amazon.co.uk/dp/B0G4NDSHK9) [**NOROZE Boys V Neck School Jumper | Soft Cotton Blend Knitwear for Kids | Warm Durable & Easy-Care School Uniform Sweater | Long Sleeve Smart Pullover (UK Age 11 Years 12 Years Regular Black)**NOROZE**£14.54**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FWD9RM3L) [**Amazon Essentials Mens Regular-Fit Cotton Blend V-Neck Jumper Black XL**Amazon Essentials**£12.91**324 rev9mo ago](https://www.amazon.co.uk/dp/B0FG97G937) [**Yufennie Kids Classic Sweatshirts | School Uniform Jumper Pullover Long Sleeve Top for Boys & Girls Black**Yufennie**£9.86**57 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7LVDHZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**kraftd Mens Jumper V Neck Smart Knitwear Sweater for Men | Lightweight Acrylic Pullover | Long Sleeve Warm Winter Jumper for Work Casual & Golf (Black M)**kraftd**£12.05**4.4★**▲ 251%**](https://www.amazon.co.uk/dp/B0GQN5FQ2B) [**NOROZE Boys V Neck School Jumper | Soft Cotton Blend Knitwear for Kids | Warm Durable & Easy-Care School Uniform Sweater | Long Sleeve Smart Pullover (UK Age 11 Years 12 Years Regular Black)**NOROZE**£14.54**4.8★**▲ 219%**](https://www.amazon.co.uk/dp/B0FWD9RM3L) [**Smivibe Boys Girls Sweatshirts Unisex School Jumper Classic Crew Neck School Uniform Sweater Long Sleeve Pullover Top Black**Smivibe**£9.66**4.0★**▲ 157%**](https://www.amazon.co.uk/dp/B0G4NDSHK9) [**Yufennie Kids Classic Sweatshirts | School Uniform Jumper Pullover Long Sleeve Top for Boys & Girls Black**Yufennie**£9.86**4.1★**▲ 144%**](https://www.amazon.co.uk/dp/B0FN7LVDHZ) [**BINIDUCKLING Boys Girls V-Neck School Cardigans Long Sleeve Button-up Knitwear for School UniformBlack 110**BINIDUCKLING**£12.44**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B09KZGFVQV)
**~~View all trending →~~**
## **What buyers say about black v neck jumper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent quality”*
**Size-Overall**20%
*“It fits perfectly”*
**Value For Money**18%
*“Good value”*
**Weight Light**7%
*“not heavy at all”*
**Warmth**5%
*“warm it is a nice plane black”*
**Design-Overall**4%
*“Suitable for the purpose intended”*
**Material Quality**4%
*“Amazing piece and with a good materials”*
**Soft Feel**4%
*“Lovely and soft”*
**Advertised Vs Actual Product**2%
*“Item as described, good quality and meets expectations”*
**Washability**2%
*“Wash up well”*
### **What buyers complain about **
**Quality-Overall**48%
*“good quality just bad sizing”*
**Gap/Hole**11%
*“Bobbles Easley and then holes”*
**Durability**11%
*“Fell apart after a few months”*
**Size-Overall**7%
*“good quality just bad sizing”*
**Material Quality**6%
*“Very thin material”*
**Thickness**6%
*“Very thin material”*
**Arm Fit**4%
*“On her even arkund the arms”*
### **Top return reasons **
**Size-Overall**65%
**Material Quality**10%
**Arm Fit**4%
**Quality-Overall**3%
**Neck Fit**2%
**Color**2%
**Length**2%
**Sleeve Fit**2%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is black v neck jumper profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 87 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -49.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black v neck jumper niche?**
- 29 brands and 49 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in black v neck jumper?**
- Top complaints mined from reviews: Quality-Overall, Gap/Hole, Durability. The return rate is 3.5%.
- **What does it cost to enter the black v neck jumper niche?**
- Listings span £3.98–£27.74; the average listing price is £13.33 (sweet spot $15–$100). The average incumbent carries 2,392 reviews — the moat a new listing must climb.
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