---
title: "Black Trainers Mens — £90K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/black-trainers-mens"
last_updated: "2026-07-31T10:38:46.854Z"
locale: en
meta:
description: "Niche score 51/100 · £90K/yr market · 424K searches/yr · £23.31 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £90K/yr market · 424K searches/yr · £23.31 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Trainers Mens — £90K/yr Amazon UK Niche (2026) - Flapen"
---
# **black trainers mens**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Market size 22Growth 24Conversion 11Competition 95Returns 24Price range 83Avg price 95Brand share 84Review moat 24Quality gap 76
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£23.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£10.60–£39.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,783.19**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£90K**
£90K/yr · 424K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, black trainers mens is a £90K/yr Amazon United Kingdom market (424K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black trainers mens market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£70K–£93K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**51%**
Top 20: 86%
**Top-5 click share**
**19%**
Top 20: 49%
**Open market**
**44%**
- adidas20% - Skechers9% - Oltyutc8% - Amazon Essentials7% - Shoe Zone7% - Under Armour5%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -1.2% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/black-trainers-mens/trend)
## **Top black trainers mens search terms**
- **black trainers mens**174K/yr-11.6%0.5% conv. - **mens black trainers**156K/yr+5.7%0.4% conv. - **black mens trainers**32K/yr-3.8%0.4% conv. - **black trainers men**20K/yr+15.2%0.4% conv. - **mens trainers black**12K/yr+13.3%0.4% conv. - **black sneakers mens**12K/yr+1.6%0.1% conv. - **men black trainers**9K/yr+30.9%0.3% conv. - **black trainers for men**6K/yr+6.1%0.4% conv. - **mens black trainers size 10**4K/yr+46.3%1.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/black-trainers-mens/search-terms)
## **Top black trainers mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£5K8%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XL Mens Black Lace-Up Trainer - Size 7 UK - Black**Shoe Zone**£12.29**3.9★28 rev](https://www.amazon.co.uk/dp/B0GNZL5PN7) [2**Oltyutc Trainers Men Running Walking Shoes Mens Comfortable Breathable Gym Sneakers Workout Athletic Black Size 8 UK(Label Size:42)**Oltyutc**£16.25**4.0★895 rev](https://www.amazon.co.uk/dp/B0CNXTVTVQ) [3**ANALEAF Mens Casual Trainers Dress Shoes Breathable Fashion Sneakers**ANALEAF**£31.05**4.3★159 rev](https://www.amazon.co.uk/dp/B0FQV5728G) [4**adidas Mens Strutter Shoes Core Black/Core Black/Grey Six 10 UK**adidas**£34.41**4.4★20,350 rev](https://www.amazon.co.uk/dp/B07S8RK12T) [5**Amazon Essentials Mens Casual Derby Trainers Black 11 UK**Amazon Essentials**£21.29**4.4★78 rev](https://www.amazon.co.uk/dp/B0FPPQ7B5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Casual Derby Trainers Black 11 UK**Amazon Essentials**£21.29**78 rev4mo ago](https://www.amazon.co.uk/dp/B0FPPQ7B5Y) [**Amazon Essentials Mens Knit Oxford Brogue Smart Casual Trainers Black 6.5 UK**Amazon Essentials**£21.56**85 rev4mo ago](https://www.amazon.co.uk/dp/B0FPPQLC22) [**XL Mens Black Lace-Up Trainer - Size 7 UK - Black**Shoe Zone**£12.29**28 rev5mo ago](https://www.amazon.co.uk/dp/B0GNZL5PN7) [**CMZSMM Mens Trainers Shoes Running Sneakers Sports Walking Hiking Gym Athletic Fitness Breathable Lightweight Comfortable Outdoor Non Slip Workout Jogging UK Men All Black Size 9(Label Size:43**CMZSMM**£16.49**77 rev8mo ago](https://www.amazon.co.uk/dp/B0G3PNH6L1) [**RJYWGS Trainers Men Women Black Trainers Slip On Gym Running Shoes Lightweight Walking Sports Workout Sneakers Mens Womens Size 9 UK(Label Size:43)**RJYWGS**£16.40**81 rev8mo ago](https://www.amazon.co.uk/dp/B0G39LKYYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Casual Derby Trainers Black 11 UK**Amazon Essentials**£21.29**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B0FPPQ7B5Y) [**Amazon Essentials Mens Knit Oxford Brogue Smart Casual Trainers Black 6.5 UK**Amazon Essentials**£21.56**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B0FPPQLC22) [**Tvtaop Mens Trainers Road Running Shoes Sneaker Gym Athletic Breathable Outdoor Sports Tennis Fitness Non Slip Lightweight Comfortable Casual Walking Shoes Black 9 UK**Tvtaop**£17.16**4.1★**▲ 55%**](https://www.amazon.co.uk/dp/B09DD5JKQM) [**ANALEAF Mens Casual Trainers Dress Shoes Breathable Fashion Sneakers**ANALEAF**£31.05**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B0FQV5728G) [**XL Mens Black Lace-Up Trainer - Size 7 UK - Black**Shoe Zone**£12.29**3.9★**▲ 52%**](https://www.amazon.co.uk/dp/B0GNZL5PN7)
**~~View all trending →~~**
## **What buyers say about black trainers mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**35%
*“Light and comfortable”*
**Size-Overall**15%
*“fits great according to the size ordered”*
**Value For Money**12%
*“Great value”*
**Quality-Overall**11%
*“Good quality”*
**Weight Light**5%
*“The trainers are surprisingly lightweight”*
**Exercise/Sports Suitability**3%
*“Very comfy, Perfect for lots of walking in work”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Durability**2%
*“very durable”*
**Ease Of Use**1%
*“It also makes them very convenient for everyday use”*
**Breathability**1%
*“Comfortable and breathable”*
### **What buyers complain about **
**Size-Overall**19%
*“Won't fit”*
**Quality-Overall**13%
*“Poor quality”*
**Durability**12%
*“Fall apart easily”*
**Comfort-Overall**5%
*“Not comfortable”*
**Pain Relief-Overall**4%
*“he said that they hurt his feet when he's worn them - even just for walking short distances - as they didn't give the same support as ones bought from a genuine store”*
**Hard Feel**3%
*“They were very hard”*
**Exercise/Sports Suitability**3%
*“terrible for running”*
**Adhesion/Stickiness**3%
*“Glue started coming away after 30mins of use”*
**Feet Fit**3%
*“these shoes are much larger than all my other size UK 10 / EUR 45 shoes”*
**Ease Of Use**3%
*“It is very difficult to”*
### **Top return reasons **
**Size-Overall**44%
**Feet Fit**15%
**Width**8%
**Comfort-Overall**7%
**Quality-Overall**4%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Shape/Style**1%
**Durability**1%
## **Common questions**
- **Is black trainers mens profitable to sell on Amazon United Kingdom?**
- The niche generates £90K/yr across 117 tracked products. 3 of 37 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the black trainers mens niche?**
- 41 brands and 95 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in black trainers mens?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.2% — above our launch gate.
- **When does demand for black trainers mens peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the black trainers mens niche?**
- Listings span £10.60–£39.68; the average listing price is £23.31 (sweet spot $15–$100). The average incumbent carries 5,783 reviews — the moat a new listing must climb.
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