---
title: "Black Tourmaline — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/black-tourmaline"
last_updated: "2026-07-31T13:50:57.743Z"
locale: en
meta:
description: "Niche score 53/100 · £39K/yr market · 139K searches/yr · £8.92 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £39K/yr market · 139K searches/yr · £8.92 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Tourmaline — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **black tourmaline**
**Worth a look**
Shows low returns (1.1%), but a small market ($39K/yr) keeps it on the watch list.
Market size 10Growth 23Conversion 40Competition 74Returns 94Price range 53Avg price 25Brand share 77Review moat 85Quality gap 76
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****300.39**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.56–£27.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£8.92**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£39K**
£39K/yr · 139K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, black tourmaline is a £39K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black tourmaline market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£45K–£54K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#745**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **79%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**58%**
Top 20: 91%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**38%**
- kristalglobe23% - Landorilo13% - Erliway10% - Farfume7% - Anima5% - Orientrea4%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -4.6% search growth over the last 90 days.
3K2KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/black-tourmaline/trend)
## **Top black tourmaline search terms**
- **black tourmaline**46K/yr-11.8%3.2% conv. - **black tourmaline bracelet**23K/yr+6.1%3.1% conv. - **black tourmaline crystal**17K/yr-18.9%4.3% conv. - **black tourmaline necklace**13K/yr+6.1%1.1% conv. - **tourmaline**15K/yr+0.4%1.4% conv. - **tourmaline bracelet**11K/yr+25.2%1.7% conv. - **tourmaline crystal**7K/yr-28.5%2.1% conv. - **tourmaline necklace**7K/yr+12.6%0.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/black-tourmaline/search-terms)
## **Top black tourmaline products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raw Black Tourmaline Pendant 18in Black Cord Chain Crystal Necklace**kristalglobe**£5.94**4.0★37 rev](https://www.amazon.co.uk/dp/B0CGVHVB4J) [2**Black Tourmaline Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**£4.91**4.3★4,541 rev](https://www.amazon.co.uk/dp/B0C1NSTQVR) [3**Landorilo 6mm Crystal Bead Bracelet for Women and Men Containing Healing Gemstones Friendship Yoga Chakra Relaxation Elastic Bracelets Christmas Anniversary Birthday Gift(Black Tourmaline)**Landorilo**£7.35**4.3★363 rev](https://www.amazon.co.uk/dp/B0FKLXX5CX) [4**kristalglobe Natural Black Tourmaline Pendant Necklace for Women & Men**kristalglobe**£9.60**3.6★14 rev](https://www.amazon.co.uk/dp/B0DPCRKH41) [5**VIE Naturals Worry Thumb Stone Black Tourmaline One**VIE**£4.10**4.1★79 rev](https://www.amazon.co.uk/dp/B09BD6DRJ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BeoTnp 4PCS Black Tourmaline Crystal Set Black Tourmaline Blacks Crystal Necklace and Bracelets Collection with Storage Pouch for Daily Wear And Birthday Gift for Both Men and Women**BeoTnp**£7.26**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXK61P5N) [**YciVhh 3PCS Black Tourmaline Set Black Tourmaline Crystal Tourmalines Jewellery Collection With Storage Bag For Daily Wear Birthday Gift Meditation And Yoga Practice**YciVhh**£5.18**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GS9KFXKN) [**Landorilo Gifts for Men 8mm Natural Stone Healing Beads Bracelet Black Tourmaline Protection Bracelets Handmade Mens Jewellery Gift for Men Dad Husband Son Friend(To My Man-8.3in)**Landorilo**£10.17**26 rev4mo ago](https://www.amazon.co.uk/dp/B0GS5DRLJX) [**Aretas Black Tourmaline Eye of The Tiger Hematite Crystal Beaded Bracelet for Women Ladies Gemstone Tigers Eyes Natural Stone Anxiety Healing Jewellery Christmas Valentines Gifts for Her Girls**Aretas**£7.57**174 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTZTK1L) [**Healing Crystal Bracelet 8mm Adjustable Black Tourmaline Crystal Bracelet Black Beaded Bracelets Natural Stone Chakra Bracelets Girlfriend Braceletss Jewellery Birthday Valentines Christmas Gifts**Solbrezeni**£3.89**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FPWD2675)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Landorilo Gifts for Men 8mm Natural Stone Healing Beads Bracelet Black Tourmaline Protection Bracelets Handmade Mens Jewellery Gift for Men Dad Husband Son Friend(To My Man-8.3in)**Landorilo**£10.17**4.1★**▲ 219%**](https://www.amazon.co.uk/dp/B0GS5DRLJX) [**BeoTnp 4PCS Black Tourmaline Crystal Set Black Tourmaline Blacks Crystal Necklace and Bracelets Collection with Storage Pouch for Daily Wear And Birthday Gift for Both Men and Women**BeoTnp**£7.26**0.0★**▲ 219%**](https://www.amazon.co.uk/dp/B0GXK61P5N) [**Thomas Sabo Charm bracelet obsidian 925 Sterling Silver Nylon**Thomas Sabo**£15.52**4.7★**▲ 198%**](https://www.amazon.co.uk/dp/B007PFWNBM) [**Gracayfr Black Onyx Tourmaline Bracelet Triple Protection Healing Crystal Bracelet Obsidian Hematite Bracelet for Men Women Regolabile Stone No Gemstone**Gracayfr**£5.14**4.5★**▲ 192%**](https://www.amazon.co.uk/dp/B0DJGFT1C4) [**YciVhh 3PCS Black Tourmaline Set Black Tourmaline Crystal Tourmalines Jewellery Collection With Storage Bag For Daily Wear Birthday Gift Meditation And Yoga Practice**YciVhh**£5.18**5.0★**▲ 187%**](https://www.amazon.co.uk/dp/B0GS9KFXKN)
**~~View all trending →~~**
## **What buyers say about black tourmaline**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality is great”*
**Gifting Purpose**14%
*“Will make a nice gift”*
**Size-Overall**9%
*“Nice fit”*
**Value For Money**6%
*“Good value for such a crystal & its properties”*
**Color**5%
*“This was beautiful great design and colours too”*
**Minerals**5%
*“Each crystal is wonderful in its own right”*
**Precious Gemstone**4%
*“Crystal beaded”*
**Design-Overall**4%
*“I love the design”*
**Comfort-Overall**3%
*“Comfortable keep it on all the time”*
**Wrist Fit**3%
*“It's perfect for my wrist”*
### **What buyers complain about **
**Size-Overall**24%
*“Size is too big”*
**Quality-Overall**17%
*“Bad quality”*
**Durability**17%
*“Broke immediately”*
**Advertised Vs Actual Product**7%
*“Does not match description”*
**Strength**4%
*“It sheds and crumbles easily, nothing like genuine Black Tourmaline”*
**Wrist Fit**4%
*“It's a little big on my wrist”*
**Color**4%
*“Not much black about it”*
**Allergies**3%
*“I have a metals -nikel allergy”*
**Metal Authenticity**2%
*“necklace is not silver”*
**Stretchability/Expandability/Elasticity**1%
*“It is however stretchable, size wise, which ain't suitable for skinny wrist”*
### **Top return reasons **
**Size-Overall**39%
**Wrist Fit**13%
**Durability**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Quality-Overall**5%
**Stretchability/Expandability/Elasticity**4%
**Metal Authenticity**4%
**Defective Material/Parts**2%
**Color**2%
## **Common questions**
- **Is black tourmaline profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 38 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the black tourmaline niche?**
- 28 brands and 87 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in black tourmaline?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- **What does it cost to enter the black tourmaline niche?**
- Listings span £3.56–£27.67; the average listing price is £8.92 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.
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