---
title: "Search terms — black shirt - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/black-shirt/search-terms"
last_updated: "2026-07-31T20:48:07.283Z"
locale: en
meta:
  description: "Niche score 45/100 · £40K/yr market · 261K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £40K/yr market · 261K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — black shirt - Flapen"
---

# **black shirt**

**Skip it**

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 35Conversion 15Competition 86Returns 32Price range 42Avg price 57Brand share 57Review moat 49Quality gap 75

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.83**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,623.51**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.15–£22.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£40K**

£40K/yr · 261K searches