---
title: "Search terms — best friend necklace - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/best-friend-necklace/search-terms"
last_updated: "2026-07-31T15:20:47.050Z"
locale: en
meta:
  description: "Niche score 50/100 · £53K/yr market · 245K searches/yr. Prices mostly outside the sweet spot ($3.58–$11.08) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £53K/yr market · 245K searches/yr. Prices mostly outside the sweet spot ($3.58–$11.08) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — best friend necklace - Flapen"
---

# **best friend necklace**

**Worth a look**

Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.58–$11.08) keeps it on the watch list.

Market size 13Growth 21Conversion 46Competition 57Returns 98Price range 0Avg price 16Brand share 84Review moat 96Quality gap 78

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****86.33**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.80**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£53K**

£53K/yr · 245K searches

**Price range**

**Bad****£3.58–£11.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")