---
title: "Best Friend Necklace — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/best-friend-necklace"
last_updated: "2026-07-31T10:35:55.945Z"
locale: en
meta:
description: "Niche score 50/100 · £53K/yr market · 245K searches/yr. Prices mostly outside the sweet spot ($3.58–$11.08) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £53K/yr market · 245K searches/yr. Prices mostly outside the sweet spot ($3.58–$11.08) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Best Friend Necklace — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **best friend necklace**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.58–$11.08) keeps it on the watch list.
Market size 13Growth 21Conversion 46Competition 57Returns 98Price range 0Avg price 16Brand share 84Review moat 96Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****86.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.80**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£53K**
£53K/yr · 245K searches
**Price range**
**Bad****£3.58–£11.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, best friend necklace is a £53K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **best friend necklace market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£35K–£46K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#823**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **70%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**51%**
Top 20: 91%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**45%**
- JSDDE26% - Dream Aurora8% - HULALA6% - EETU6% - SDOFY5% - Dacitiery4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/best-friend-necklace/trend)
## **Top best friend necklace search terms**
- **friendship necklace**58K/yr-5.7%1.3% conv. - **bff necklace for 2 girls**40K/yr-3.9%1.5% conv. - **best friend necklace**34K/yr+0.2%2.2% conv. - **friendship necklace for 2**26K/yr-20.5%1.3% conv. - **bff**19K/yr-3.8%0.1% conv. - **best friend necklaces for 2**18K/yr-10.5%2.9% conv. - **bff necklace**11K/yr+1.2%1.1% conv. - **best friend necklaces**9K/yr-2.9%1.1% conv. - **friendship necklaces**9K/yr-28.9%0.9% conv. - **best friends necklace**7K/yr+14.0%3.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/best-friend-necklace/search-terms)
## **Top best friend necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JSDDE Natural Crystals Best Friends Forever and Ever BFF Necklace Engraved Puzzle Friendship Heart Pendant Necklaces Jewellery (4pcs/set)**JSDDE**£11.08**4.0★83 rev](https://www.amazon.co.uk/dp/B0B84THVDZ) [2**BFF Necklace for 2 Best Friend Necklaces with Heart shape Butterfly Pendant Matching Friendship Necklaces Girl Gifts Kids Jewellery for Women Graduation Birthday Christmas Valentines Gifts**Dream Aurora**£4.96**4.2★63 rev](https://www.amazon.co.uk/dp/B0DGQHVQ67) [3**HULALA Charm Best Friend Necklaces For 2 Women Girls Birthday Christmas Gifts Friendship Matching Heart Necklace Jewellery**HULALA**£7.42**4.3★69 rev](https://www.amazon.co.uk/dp/B0CLRB4W2G) [4**Mrltau 2-Piece Stainless Steel BFF Necklaces for 2 Black & White Cat Friendship Necklaces for Female Best Friends**EETU**£5.20**4.0★18 rev](https://www.amazon.co.uk/dp/B0DZFP6VGL) [5**SDOFY Best Friend Necklaces for 2 Girls BFF Necklaces Friendship Gifts Birthday Christmas Graduation Gifts Long Distance Gift**SDOFY**£7.03**4.5★111 rev](https://www.amazon.co.uk/dp/B09T621LZ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Best Friend Bracelets 2 Matching Yin And Yangs Adjustable Rope For Friendship Relationship Boyfriend Girlfriend Valentines Day Gift Girls Sports Watch (A One Size)**Generic**£6.23**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GT49654S) [**Lufdegim 1 Set of 2Pcs BFF Necklace for 2 Best Friend Matching Heart Necklaces Bestfriend Birthday Gift for Women Birthday Graduation Christmas Valentines Gifts (B)**Lufdegim**£5.18**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G92VM8Y9) [**Zosutetoxo 2 Piece Friendship Necklace for 2 with Bracelets Butterfly Design Adjustable Friendship Bracelets Gift Idea for Best Friend**Zosutetoxo**£5.37**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G4WX55QR) [**Masaei Bff Necklace for 2 Girls Best Friend Necklace with Heart Shape Matching Puzzle Friendship Necklace for Sister Friend Graduation Christmas Birthday Gifts (Golden)**Masaei**£5.11**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G48NM5DS) [**AllerPierce BFF Friendship Necklace for 2 Girls Cute Best Friend Matching Cat and Dog Necklace Jewellery Best Friends Friendship Gifts for Friends Women Girls Bestie Birthday Christmas Graduation**AllerPierce**£7.97**7 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ28WT1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Best Friend Bracelets 2 Matching Yin And Yangs Adjustable Rope For Friendship Relationship Boyfriend Girlfriend Valentines Day Gift Girls Sports Watch (A One Size)**Generic**£6.23**0.0★**▲ 238%**](https://www.amazon.co.uk/dp/B0GT49654S) [**Lufdegim 1 Set of 2Pcs BFF Necklace for 2 Best Friend Matching Heart Necklaces Bestfriend Birthday Gift for Women Birthday Graduation Christmas Valentines Gifts (B)**Lufdegim**£5.18**4.4★**▲ 155%**](https://www.amazon.co.uk/dp/B0G92VM8Y9) [**JSDDE Natural Crystals Best Friends Forever and Ever BFF Necklace Engraved Puzzle Friendship Heart Pendant Necklaces Jewellery (4pcs/set)**JSDDE**£11.08**4.0★**▲ 108%**](https://www.amazon.co.uk/dp/B0B84THVDZ) [**AllerPierce BFF Friendship Necklace for 2 Girls Cute Best Friend Matching Cat and Dog Necklace Jewellery Best Friends Friendship Gifts for Friends Women Girls Bestie Birthday Christmas Graduation**AllerPierce**£7.97**3.5★**▲ 95%**](https://www.amazon.co.uk/dp/B0FQ28WT1H) [**Zosutetoxo 2 Piece Friendship Necklace for 2 with Bracelets Butterfly Design Adjustable Friendship Bracelets Gift Idea for Best Friend**Zosutetoxo**£5.37**4.8★**▲ 89%**](https://www.amazon.co.uk/dp/B0G4WX55QR)
**~~View all trending →~~**
## **What buyers say about best friend necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**24%
*“Beautiful good quality nice gift”*
**Pockets/Compartments**14%
*“pocket money friendly”*
**Chain/Key Quality**14%
*“Lovely keyring”*
**Quality-Overall**12%
*“Quality”*
**Design-Overall**7%
*“Nicely presented”*
**Brightness/Shine/Glow**5%
*“Sparkly, shimmery and great”*
**Embellishment/Embroidery Quality**5%
*“These necklaces are absolutely lovely, my daughter bought them for herself and her friend and they were honestly over the moon when they arrived, the confetti detail is really pretty and they look even better in person, the only thing Id suggest is adding magnets so they can connect for photos as it would make it easier when trying to take pictures without having to hold them in place, they do tangle quite easily when not being worn so Id recommend storing them carefully”*
**Color**3%
*“The colours stay vibrant, and the glittery finish gives them that fun, magical look that girls and teens love”*
**Comfort-Overall**3%
*“comfortable to wear”*
**Weight Light**3%
*“The chains are lightweight”*
### **What buyers complain about **
**Advertised Vs Actual Product**33%
*“doesn't look like the picture”*
**Metal Authenticity**22%
*“Definitely not silver”*
**Strength**22%
*“Very flimsy”*
**Quality-Overall**11%
*“Cheap and cheerful”*
**Color**6%
*“it turned green”*
### **Top return reasons **
**Defective Material/Parts**19%
**Size-Overall**17%
**Durability**13%
**Chain/Key Quality**13%
**Fastener Quality**10%
**Advertised Vs Actual Product**8%
**Metal Authenticity**8%
**Material Quality**8%
**Neck Fit**4%
**Quality-Overall**4%
## **Common questions**
- **Is best friend necklace profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the best friend necklace niche?**
- 26 brands and 62 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in best friend necklace?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Metal Authenticity, Strength. The return rate is 0.4%.
- **When does demand for best friend necklace peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the best friend necklace niche?**
- Listings span £3.58–£11.08; the average listing price is £5.80 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.
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