---
title: "Products — belly button bars - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/belly-button-bars/products"
last_updated: "2026-07-31T16:19:25.089Z"
locale: en
meta:
  description: "Niche score 59/100 · £644K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £644K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — belly button bars - Flapen"
---

# **belly button bars**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 54Conversion 58Competition 47Returns 98Price range 0Avg price 22Brand share 59Review moat 75Quality gap 78

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****501.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£644K**

£644K/yr · 1.6M searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+26.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£7.85**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£5.50–£11.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100