---
title: "Products — badminton shoes - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/badminton-shoes/products"
last_updated: "2026-07-31T11:41:46.678Z"
locale: en
meta:
  description: "Niche score 51/100 · £81K/yr market · 496K searches/yr · £37.82 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £81K/yr market · 496K searches/yr · £37.82 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — badminton shoes - Flapen"
---

# **badminton shoes**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 20Growth 24Conversion 5Competition 97Returns 55Price range 76Avg price 95Brand share 53Review moat 40Quality gap 76

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Avg price**

**Incredible****£37.82**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£7.79–£120.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,471.69**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£81K**

£81K/yr · 496K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale