[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-fashion-babys-first-christmas-gifts-for-girl":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1427,651418915,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":214,"demand":219,"seasonality":304,"brandShare":305,"products":324,"feedback":419,"searchTerms":458,"related":493,"lastUpdated":164},"cbc10552-5254-4ec1-9eab-492161e715e5","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":54,"label":55,"slug":56,"href":57},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":145,"top5ClickShare":149,"top5BrandShare":149,"avgRating":150,"avgReviewCount":151,"avgPrice":152,"priceMin":153,"priceMax":154,"productCount":155,"unitsSoldMax":156,"sponsoredPct":157,"returnRate":158,"successfulLaunches360":145,"newProducts360":159,"amazonNicheId":138,"title":160,"slug":161,"href":162,"leafCategoryName":163,"scrapedAt":164,"brandCount":155,"brandCountYearAgo":165,"sellerCount":166,"signals":167,"avgBsr":169,"pageQuality":145,"unitsSoldMin":170,"unitsSoldAvgMin":145,"unitsSoldAvgMax":171,"revenueMin":172,"revenueMax":173,"avgBrandAgeMonths":174,"avgSellerAgeDays":175,"top20ClickShare":176,"top20BrandShare":176,"primePct":177,"oosRate":178},0,105945,1.4212,-0.1748,0.7553,4.33,110,11.38,5.38,18.96,10,2500,0.5,0.0274,2,"babys first christmas gifts for girl","babys-first-christmas-gifts-for-girl","\u002Fresearch\u002Fuk\u002Ffashion\u002Fbabys-first-christmas-gifts-for-girl","Baby","2026-07-23T01:24:11.580162+00:00",4,16,[168],"low_review_barrier",438,2000,100,22760,28450,35,199,1,0.9,0.2011,{"score":180,"verdict":181,"components":182},31,"skip",[183,186,188,191,194,197,200,204,207,210],{"key":184,"score":145,"weight":185,"raw":145},"marketSize",0.15,{"key":187,"score":166,"weight":185,"raw":148},"growth",{"key":189,"score":145,"weight":190,"raw":145},"conversion",0.1,{"key":192,"score":193,"weight":185,"raw":149},"competition",20,{"key":195,"score":196,"weight":190,"raw":149},"brandShare",49,{"key":198,"score":199,"weight":190,"raw":150},"qualityGap",70,{"key":201,"score":202,"weight":203,"raw":151},"reviewMoat",95,0.05,{"key":205,"score":206,"weight":190,"raw":158},"returns",57,{"key":208,"score":209,"weight":203,"raw":152},"avgPrice",45,{"key":211,"score":212,"weight":203,"raw":213},"priceRange",29,0.2916053019145803,{"avgRating":215,"medianPrice":216,"medianReturnRate":217,"nichesTracked":218},4.36,12.11,0.0064,27545,{"points":220,"droppedPartialWeek":303},[221,224,227,230,233,236,238,241,244,247,250,252,255,257,260,263,266,269,272,275,277,280,283,285,287,289,292,294,297,300],{"week":222,"volume":223},"2025-12-21",17496,{"week":225,"volume":226},"2025-12-28",8387,{"week":228,"volume":229},"2026-01-04",606,{"week":231,"volume":232},"2026-01-11",191,{"week":234,"volume":235},"2026-01-18",179,{"week":237,"volume":171},"2026-01-25",{"week":239,"volume":240},"2026-02-01",121,{"week":242,"volume":243},"2026-02-08",82,{"week":245,"volume":246},"2026-02-22",92,{"week":248,"volume":249},"2026-03-01",76,{"week":251,"volume":199},"2026-03-08",{"week":253,"volume":254},"2026-03-15",67,{"week":256,"volume":243},"2026-03-22",{"week":258,"volume":259},"2026-03-29",105,{"week":261,"volume":262},"2026-04-05",84,{"week":264,"volume":265},"2026-04-12",58,{"week":267,"volume":268},"2026-04-19",50,{"week":270,"volume":271},"2026-04-26",28,{"week":273,"volume":274},"2026-05-03",43,{"week":276,"volume":271},"2026-05-10",{"week":278,"volume":279},"2026-05-17",27,{"week":281,"volume":282},"2026-05-24",61,{"week":284,"volume":265},"2026-05-31",{"week":286,"volume":254},"2026-06-07",{"week":288,"volume":259},"2026-06-14",{"week":290,"volume":291},"2026-06-21",77,{"week":293,"volume":249},"2026-06-28",{"week":295,"volume":296},"2026-07-05",99,{"week":298,"volume":299},"2026-07-12",96,{"week":301,"volume":302},"2026-07-19",132,false,null,{"top":306,"otherBrandCount":165,"otherClickShare":323},[307,310,313,316,319,321],{"brand":308,"clickShare":309},"PythJooh",0.2021,{"brand":311,"clickShare":312},"Geagodelia",0.1809,{"brand":314,"clickShare":315},"Fairy Baby",0.133,{"brand":317,"clickShare":318},"Doladola",0.0798,{"brand":320,"clickShare":318},"LSFYSZD",{"brand":322,"clickShare":318},"BabyPrem",0.24460000000000004,[325,334,342,352,362,372,381,390,399,410],{"asin":326,"title":327,"brand":308,"imageUrl":328,"price":329,"rating":330,"reviews":171,"clickShare90":309,"clickShare360":331,"launchDate":332,"amazonUrl":333},"B0BF8TP2YX","PythJooh Baby Boy Girl 1st Christmas Outfits Unisex Infants One-piece Long Sleeve Merry Christmas Deer Floral Hoodie Jumpsuit for 0-18Months","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PNDDJjxkL.jpg",10.08,4.5,0.2935,"2022-09-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BF8TP2YX",{"asin":335,"title":336,"brand":311,"imageUrl":337,"price":338,"rating":165,"reviews":212,"clickShare90":312,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B0CMTFM377","Geagodelia Baby Girl Christmas Outfit Grows Xmas Clothing Newborn Toddler Clothes Set Bodysuit Top + Suspender Skirt My First Christmas (A - Red 0-3 Months)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pJXKB9VkL.jpg",11.55,0.013,"2023-11-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CMTFM377",{"asin":343,"title":344,"brand":314,"imageUrl":345,"price":346,"rating":347,"reviews":348,"clickShare90":315,"clickShare360":349,"launchDate":350,"amazonUrl":351},"B0DGWVS89M","Fairy Baby Baby Snowsuit Newborn Baby Bear Hooded Footed Romper Fleece Snowsuit Cartoon Flannel Zipper Jumpsuit Fall Winter Outfits White 59CM","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31-ZrRhumgL.jpg",13.94,4.1,223,0.0078,"2024-09-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DGWVS89M",{"asin":353,"title":354,"brand":317,"imageUrl":355,"price":356,"rating":357,"reviews":358,"clickShare90":318,"clickShare360":359,"launchDate":360,"amazonUrl":361},"B0CM5R667C","Doladola Toddler Baby Girls Boy Santa Claus Costume Christmas Romper + Hat Set Santa(12-18 Months Santa Claus)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rm+ezMZrL.jpg",18.71,4.6,296,0.0047,"2023-10-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CM5R667C",{"asin":363,"title":364,"brand":320,"imageUrl":365,"price":366,"rating":367,"reviews":368,"clickShare90":318,"clickShare360":369,"launchDate":370,"amazonUrl":371},"B0DHCQ1ZQL","LSFYSZD My First Christmas Knit Sweater Toddler Baby Girls Boys Tractor Embroidery Long Sleeve Winter Warm Knitwear Pullover Jumper Tops (Hohoho Hats-Beige 12-18 Months)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MgVc7Z0UL.jpg",12.68,4.7,32,0.0065,"2024-09-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHCQ1ZQL",{"asin":373,"title":374,"brand":322,"imageUrl":375,"price":376,"rating":367,"reviews":377,"clickShare90":318,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B0764F73LZ","BabyPrem Baby Bib My 1st Christmas Spoil Me Feeding Clothes Boy Girl Unisex Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51g1G0+VZiL.jpg",6.08,355,0.2413,"2017-10-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0764F73LZ",{"asin":382,"title":383,"brand":384,"imageUrl":385,"price":153,"rating":330,"reviews":159,"clickShare90":386,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B0FWBG7D74","Lshyuehao Baby Girls Christmas Outfit Long Sleeve Snowman Romper Dress with Headband Set Infant Xmas Clothes (A-White 0-3 Months)","Lshyuehao","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31fqnuRj2DL.jpg",0.0638,0.0037,"2025-10-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FWBG7D74",{"asin":391,"title":392,"brand":393,"imageUrl":394,"price":395,"rating":165,"reviews":193,"clickShare90":386,"clickShare360":396,"launchDate":397,"amazonUrl":398},"B0872JYJGT","Anigood Baby Boy Girl Newborn First Christmas Clothe Romper Pant Hat Outfit 4Xpieces Set (0-3 Months)","Anigood","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51SL7EPMeEL.jpg",8.5,0.0339,"2020-04-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0872JYJGT",{"asin":400,"title":401,"brand":402,"imageUrl":403,"price":404,"rating":367,"reviews":405,"clickShare90":406,"clickShare360":407,"launchDate":408,"amazonUrl":409},"B0BZ8XNSYF","Me to You Tiny Tatty Teddy Babys First Christmas Bauble in a Gift Box - Official Collection Blue gold green grey red","Me to You Tatty Teddy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-FTSzbI1L.jpg",7.98,41,0.0585,0.3894,"2023-03-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BZ8XNSYF",{"asin":411,"title":412,"brand":413,"imageUrl":414,"price":154,"rating":415,"reviews":159,"clickShare90":406,"clickShare360":416,"launchDate":417,"amazonUrl":418},"B0FW5FVP3R","Qianderer Baby Boys Girls Christmas Tree Jumpsuit Colorful Plush Ball Long Sleeve Zip-up Hooded Romper Christmas Outfits Cute Winter Fall Clothes (Ba Green 12-18 Months)","Qianderer","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Iuy5FB5rL.jpg",3.5,0.0062,"2025-10-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW5FVP3R",{"love":420,"hate":425,"returnReasons":442},[421],{"topic":422,"percentOfMentions":176,"verbatims":423},"Quality-Overall",[424],"Good quality and price",[426,432,438],{"topic":427,"percentOfMentions":157,"verbatims":428},"Warmth",[429,430,431],"i disagree its more of a very thin fleece type material certainly wouldnt keep the baby warm enough, poor quality and material","Very light not warm for the baby at all","Not warm for winter",{"topic":433,"percentOfMentions":434,"verbatims":435},"Thickness",0.25,[436,437],"Thin","very thin",{"topic":422,"percentOfMentions":434,"verbatims":439},[440,441],"Looks cheap","I didnt like the quality, it looks cheap and plastic",[443,445,447,450,453,456],{"reason":422,"pct":444},0.34619999999999995,{"reason":436,"pct":446},0.2692,{"reason":448,"pct":449},"Size-Overall",0.23079999999999998,{"reason":451,"pct":452},"Zipper Quality",0.07690000000000001,{"reason":454,"pct":455},"Material Quality",0.0385,{"reason":457,"pct":455},"Advertised Vs Actual Product",[459,463,467,471,474,477,481,485,489],{"term":460,"volume":461,"growthQoq":462,"conversionRate":145},"my first christmas",66061,0.1085,{"term":464,"volume":465,"growthQoq":466,"conversionRate":145},"1st christmas baby boy",12370,-0.3869,{"term":468,"volume":469,"growthQoq":470,"conversionRate":145},"baby 1st christmas gifts",3677,-0.2133,{"term":472,"volume":473,"growthQoq":145,"conversionRate":145},"first christmas baby boy",2338,{"term":160,"volume":475,"growthQoq":476,"conversionRate":145},5587,-0.8679,{"term":478,"volume":479,"growthQoq":480,"conversionRate":145},"my 1st christmas baby girl",4476,-0.8194,{"term":482,"volume":483,"growthQoq":484,"conversionRate":145},"1st christmas gifts",2442,-0.5294,{"term":486,"volume":487,"growthQoq":488,"conversionRate":145},"my 1st christmas baby boy",4668,-0.75,{"term":490,"volume":491,"growthQoq":492,"conversionRate":145},"babies first christmas gifts",4326,-0.8462,[494,501,507,512,517,522],{"title":495,"href":496,"score":497,"verdict":498,"marketSize":499,"growth90":500},"mens boxers","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-boxers",69,"launch",2827603.18,0.2133,{"title":502,"href":503,"score":199,"verdict":504,"marketSize":505,"growth90":506},"sporran","\u002Fresearch\u002Fuk\u002Ffashion\u002Fsporran","watch",66605.18,1.6634,{"title":508,"href":509,"score":199,"verdict":504,"marketSize":510,"growth90":511},"racer back bra clip","\u002Fresearch\u002Fuk\u002Ffashion\u002Fracer-back-bra-clip",52030.19,1.8155,{"title":513,"href":514,"score":199,"verdict":504,"marketSize":515,"growth90":516},"aviator sunglasses","\u002Fresearch\u002Fuk\u002Ffashion\u002Faviator-sunglasses",195196.21,1.0066,{"title":518,"href":519,"score":199,"verdict":504,"marketSize":520,"growth90":521},"gifts for colleagues","\u002Fresearch\u002Fuk\u002Ffashion\u002Fgifts-for-colleagues",117330.57,1.1403,{"title":523,"href":524,"score":199,"verdict":504,"marketSize":525,"growth90":526},"mens shorts","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-shorts",679369.76,2.2073]