---
title: "Products — asics novablast 5 men - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/asics-novablast-5-men/products"
last_updated: "2026-07-31T09:48:38.051Z"
locale: en
meta:
  description: "Niche score 33/100 · £13K/yr market · 101K searches/yr · £86.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · £13K/yr market · 101K searches/yr · £86.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — asics novablast 5 men - Flapen"
---

# **asics novablast 5 men**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 3Growth 24Conversion 2Competition 73Returns 19Price range 55Avg price 80Brand share 11Review moat 67Quality gap 45

**Avg price**

**Great****£86.55**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****817.79**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£19.63–£164.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****6.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£13K**

£13K/yr · 101K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")