---
title: "Asics Novablast 5 Men — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/asics-novablast-5-men"
last_updated: "2026-07-31T08:59:05.197Z"
locale: en
meta:
description: "Niche score 33/100 · £13K/yr market · 101K searches/yr · £86.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £13K/yr market · 101K searches/yr · £86.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Asics Novablast 5 Men — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **asics novablast 5 men**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 3Growth 24Conversion 2Competition 73Returns 19Price range 55Avg price 80Brand share 11Review moat 67Quality gap 45
**Avg price**
**Great****£86.55**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****817.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£19.63–£164.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£13K**
£13K/yr · 101K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, asics novablast 5 men is a £13K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **asics novablast 5 men market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£43K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#2,130**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **31%**
- **Out of stock**
- **22.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 75%
**Open market**
**4%**
- ASICS82% - LUSWIN5% - ANALEAF3% - Wrezatro3% - XKOWUO2% - KKTOTO1% - Open — no brand owns it (5 brands, 4%)
## **Top asics novablast 5 men search terms**
- **asics novablast 5 men**41K/yr-3.4%0.3% conv. - **asics novablast 5**18K/yr-8.4%0.2% conv. - **novablast 5**12K/yr+33.0%0.2% conv. - **novablast 5 mens**14K/yr-18.5%0.3% conv. - **asics novablast**11K/yr-4.9%0.1% conv. - **novablast**5K/yr+38.4%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/asics-novablast-5-men/search-terms)
## **Top asics novablast 5 men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3956%£7909%£1K12%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASICS Mens NOVABLAST 5 Running Shoes White/Piedmont Grey 10 UK**ASICS**£99.07**4.6★1,863 rev](https://www.amazon.co.uk/dp/B0D3JD3D1B) [2**ASICS Mens NOVABLAST 5 Running Shoes Black/Carrier Grey 10 UK**ASICS**£99.98**4.6★1,863 rev](https://www.amazon.co.uk/dp/B0D3JD1BZQ) [3**ASICS Mens NOVABLAST 5 Running Shoes Midnight/Orange Glow 10.5 UK**ASICS**£96.07**4.6★1,863 rev](https://www.amazon.co.uk/dp/B0F6425LX7) [4**ASICS 1011B974-002 NOVABLAST 5 Men Black/Carrier Grey UK 11**ASICS**£103.04**4.6★1,863 rev](https://www.amazon.co.uk/dp/B0D79N67VB) [5**Mens Road Running Shoes Walking Athletic Trainers Lightweight Comfortable Cushioning Non-Slip Breathable Sneakers Blue EU44**LUSWIN**£30.56**4.7★45 rev](https://www.amazon.co.uk/dp/B0FK93FBMM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XKOWUO Mens Womens Trainers Walking Running Gym Shoes Black 9.5**XKOWUO**£19.63**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GFYCZH99) [**ASICS Mens Novablast 5 Sneaker Cold Moss Light Orange 11 UK**ASICS**£107.00**3 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MBMWWR) [**ASICS Mens Novablast 5 Sneaker Vital Green Black 10.5 UK**ASICS**£86.82**26 rev6mo ago](https://www.amazon.co.uk/dp/B0F8J53BPG) [**ASICS Mens Novablast 5 Sneaker Vital Green Black 12 UK**ASICS**£99.49**2 rev6mo ago](https://www.amazon.co.uk/dp/B0G39HXJTW) [**ASICS Mens Novablast 5 Sneaker Gravel White 9.5 UK**ASICS**£109.23**1,863 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MB872Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANALEAF Mens Trainers Lace-Up Sneaker All-Day Wear Shoes White**ANALEAF**£30.88**4.8★**▲ 37%**](https://www.amazon.co.uk/dp/B0FXLWZ1GG) [**XKOWUO Mens Womens Trainers Walking Running Gym Shoes Black 9.5**XKOWUO**£19.63**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B0GFYCZH99) [**ASICS Mens NOVABLAST 5 Running Shoes Black/Carrier Grey 9 UK**ASICS**£112.43**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0D3JCNHL4) [**ASICS Womens NOVABLAST 5 Running Shoes Black/Carrier Grey 8 UK**ASICS**£85.85**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B0D3JCZLQF) [**ASICS Mens Novablast 5 Sneaker Vital Green Black 12 UK**ASICS**£99.49**3.5★**▲ 35%**](https://www.amazon.co.uk/dp/B0G39HXJTW)
**~~View all trending →~~**
## **What buyers say about asics novablast 5 men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**32%
*“Very comfortable”*
**Quality-Overall**21%
*“Really good quality and comfortable, better then many big brands”*
**Size-Overall**15%
*“Fit is good”*
**Value For Money**11%
*“Excellent for the price”*
**Weight Light**4%
*“Lightweight”*
**Breathability**4%
*“Theyre lightweight and breathable, which makes a difference when youre running regularly”*
**Exercise/Sports Suitability**4%
*“for treadmill use and getting into running, they do the job well”*
**Durability**4%
*“theyve been solid so far”*
### **What buyers complain about **
**Quality-Overall**33%
*“Shoddy ASICS quality on an expensive shoe”*
**Comfort-Overall**33%
*“starting to get uncomfortable”*
**Suitable For Outdoor**4%
*“Probably not ideal for serious outdoor running”*
### **Top return reasons **
**Size-Overall**33%
**Color**14%
**Width**10%
**Comfort-Overall**8%
**Value For Money**8%
**Feet Fit**5%
**Quality-Overall**4%
**Outersole Quality**3%
**Product Condition**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is asics novablast 5 men profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 48 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the asics novablast 5 men niche?**
- 11 brands and 27 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in asics novablast 5 men?**
- Top complaints mined from reviews: Quality-Overall, Comfort-Overall, Suitable For Outdoor. The return rate is 6.8% — above our launch gate.
- **What does it cost to enter the asics novablast 5 men niche?**
- Listings span £19.63–£164.99; the average listing price is £86.55 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.
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