---
title: "Ashes Necklace — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/ashes-necklace"
last_updated: "2026-07-31T11:20:22.848Z"
locale: en
meta:
description: "Niche score 34/100 · £49K/yr market · 333K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £49K/yr market · 333K searches/yr · £11.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ashes Necklace — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **ashes necklace**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 16Competition 17Returns 90Price range 16Avg price 49Brand share 33Review moat 93Quality gap 48
**Review moat**
**Great****145.17**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£11.90**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£5.43–£16.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£49K**
£49K/yr · 333K searches
According to Flapen's Amazon United Kingdom niche tracking, ashes necklace is a £49K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ashes necklace market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#623**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**11%**
- AllerPierce37% - Minicremation32% - VCCWYQK6% - weikui6% - QESSUVNC4% - memorial jewelry4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
13K8KHoliday '24 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/ashes-necklace/trend)
## **Top ashes necklace search terms**
- **ashes necklace**83K/yr+4.5%0.6% conv. - **ashes jewellery**44K/yr-12.3%0.1% conv. - **urn necklace for ashes**29K/yr-13.1%0.3% conv. - **cremation jewellery for ashes**26K/yr-1.4%0.3% conv. - **necklace for ashes**24K/yr-14.5%0.4% conv. - **jewellery for ashes**14K/yr-3.7%0.2% conv. - **self fill ashes jewellery**11K/yr+1.1%0.1% conv. - **pet ashes jewellery**9K/yr+6.8%0.0% conv. - **ashes necklace for women**12K/yr-18.5%0.4% conv. - **urn necklace**11K/yr-11.2%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/ashes-necklace/search-terms)
## **Top ashes necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AllerPierce Black Cremation Urn Necklace for Ashes Stainless Steel Memorial Urns Pendant Necklaces Circle of Life Eternity Ashes Jewelry Keepsake for Men Women**AllerPierce**£13.50**4.1★637 rev](https://www.amazon.co.uk/dp/B08NVQRGXT) [2**Minicremation Heart Urn Necklace Pendants for Ashes Angel Wings Cremation Jewelry for Women Men Keepsake Memorial Ash Jewelry Always in my Mind Forever in my Heart**Minicremation**£11.58**4.5★107 rev](https://www.amazon.co.uk/dp/B0C1Z88S6H) [3**5 Pieces Cremation Urn Necklace Heart for Ashes Crystal Heart/Cross/Cylinder/ Cubic Memorial Locket Stainless Steel Pendant Necklace for Women Men Keepsake (5 Piece Set - Blue)**weikui**£16.84**4.6★158 rev](https://www.amazon.co.uk/dp/B0BFCP3XL8) [4**QESSUVNC Ashes Necklace Ashes Keepsake Locket Unisex Stainless Steel Necklace Butterfly Theme Men & Women Memorial Jewellery**QESSUVNC**£5.43**4.7★95 rev](https://www.amazon.co.uk/dp/B0CQSCFSJT) [5**VCCWYQK Tree of Life Heart Urn Necklace for Ashes for Women Men Stainless Steel Cremation Jewelry Keepsake Memorial Lockets for Loved One Ash Holder**VCCWYQK**£13.17**4.5★75 rev](https://www.amazon.co.uk/dp/B0CMXSCQRB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**925 Sterling Silver Dog Necklace - Hugging Pendant Pet Memorial Gift**Generic**£15.52**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G51NZ4BV) [**kodivenj 2 Pcs Urn Necklace for Ashes Men Women Cremation Jewellery for Ashes Black Silver Stainless Steel Bar Pendant Necklace Memorial Lockets Ashes with Funnel and Flannel Bag**kodivenj**£7.77**19 rev1y ago](https://www.amazon.co.uk/dp/B0F635VSXG) [**VCCWYQK Angel Wing Heart Urn Necklaces for Ashes for Women Memorial Keepsake Pendant for Women Men Cremation Jewelry (Silver-Mum)**VCCWYQK**£13.34**130 rev1y ago](https://www.amazon.co.uk/dp/B0DCBFSZ39) [**QESSUVNC Ashes Necklace Ashes Keepsake Locket Unisex Stainless Steel Necklace Butterfly Theme Men & Women Memorial Jewellery**QESSUVNC**£5.43**95 rev2y ago](https://www.amazon.co.uk/dp/B0CQSCFSJT) [**VCCWYQK Tree of Life Heart Urn Necklace for Ashes for Women Men Stainless Steel Cremation Jewelry Keepsake Memorial Lockets for Loved One Ash Holder**VCCWYQK**£13.17**75 rev2y ago](https://www.amazon.co.uk/dp/B0CMXSCQRB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cremation Jewelry Urn Bracelet for Ashes for Women Men Memorial Braided Leather Urn Bracelet for Human Ashes Keepsake Cuff Bangle Jewelry**memorial jewelry**£12.78**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0CLV8K8HN) [**AllerPierce Black Cremation Urn Necklace for Ashes Stainless Steel Memorial Urns Pendant Necklaces Circle of Life Eternity Ashes Jewelry Keepsake for Men Women**AllerPierce**£13.50**4.1★**▲ 60%**](https://www.amazon.co.uk/dp/B08NVQRGXT) [**925 Sterling Silver Dog Necklace - Hugging Pendant Pet Memorial Gift**Generic**£15.52**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0G51NZ4BV) [**Minicremation Cremation Jewelry Urn Bracelet for Ashes for Women Men Keepsake Memorial Cuff Bangle Braided Leather Wristband Bracelet (Black 20cm/7.87in)**Minicremation**£11.11**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B0BXP2ML3N) [**Minicremation Heart Urn Necklace Pendants for Ashes Angel Wings Cremation Jewelry for Women Men Keepsake Memorial Ash Jewelry Always in my Mind Forever in my Heart**Minicremation**£11.58**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B0C1Z88S6H)
**~~View all trending →~~**
## **What buyers say about ashes necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Great value for money”*
**Quality-Overall**22%
*“Very well made”*
**Comfort-Overall**10%
*“which I find very comforting”*
**Chain/Key Quality**6%
*“Beautiful set of pendants with silver chains which includes a space for loved ones ashes”*
**Shape/Style**5%
*“While I like the style of this necklace”*
**Design-Overall**5%
*“Beautiful design”*
**Weight Heavy**3%
*“product is solid and heavy”*
**Weight Light**3%
*“they feel special without being too heavy or bulky”*
**Ease Of Use**3%
*“Easy to fill”*
**Gifting Purpose**3%
*“Perfect gift after a loss”*
### **What buyers complain about **
**Size-Overall**30%
*“it is not fit for purpose”*
**Value For Money**10%
*“Looks more expensive than the price I bought it for”*
**Metal Authenticity**10%
*“Charm is not silver”*
**Advertised Vs Actual Product**8%
*“The photos dont do them any justice”*
**Durability**5%
*“The first time wearing it the charm fell off”*
**Chain/Key Quality**5%
*“heavy an the chain is really thin so think It would break really easy”*
**Quality-Overall**5%
*“This item is absolute rubbish”*
**Weight Heavy**5%
*“heavier then i imagined”*
**Shape/Style**3%
*“not the full shape”*
**Strength**3%
*“Wings feel a little flimsy and move about,”*
### **Top return reasons **
**Size-Overall**40%
**Quality-Overall**13%
**Metal Authenticity**12%
**Chain/Key Quality**7%
**Advertised Vs Actual Product**6%
**Durability**5%
**Gap/Hole**4%
**Neck Fit**4%
**Brightness/Shine/Glow**4%
**Wrist Fit**2%
## **Common questions**
- **Is ashes necklace profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the ashes necklace niche?**
- 10 brands and 14 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in ashes necklace?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Metal Authenticity. The return rate is 1.2%.
- **When does demand for ashes necklace peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the ashes necklace niche?**
- Listings span £5.43–£16.84; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.
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