---
title: "Art Deco Earrings — £14K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/art-deco-earrings"
last_updated: "2026-07-31T08:56:35.335Z"
locale: en
meta:
description: "Niche score 37/100 · £14K/yr market · 85K searches/yr · £40.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £14K/yr market · 85K searches/yr · £40.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Art Deco Earrings — £14K/yr Amazon UK Niche (2026) - Flapen"
---
# **art deco earrings**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 17Conversion 5Competition 76Returns 41Price range 83Avg price 95Brand share 6Review moat 58Quality gap 53
**Avg price**
**Incredible****£40.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.35–£106.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****1,194.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£14K**
£14K/yr · 85K searches
According to Flapen's Amazon United Kingdom niche tracking, art deco earrings is a £14K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **art deco earrings market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£30K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#3,344**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**1%**
- Skagen88% - Clearine4% - Lovett&Co.2% - Swarovski2% - limerencia1% - Ever Faith1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/art-deco-earrings/trend)
## **Top art deco earrings search terms**
- **skagen jewellery for women**23K/yr-14.5%0.5% conv. - **skagen**19K/yr-12.2%0.0% conv. - **skagen earrings**11K/yr-16.7%0.5% conv. - **art deco earrings**9K/yr-23.8%0.3% conv. - **art deco jewellery for women**7K/yr-36.0%0.1% conv. - **art deco earrings for women**5K/yr-24.4%0.6% conv. - **skagen earrings for women**4K/yr+56.2%1.0% conv. - **art deco jewellery**4K/yr-21.0%0.0% conv. - **skagen jewellery**4K/yr-7.8%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/art-deco-earrings/search-terms)
## **Top art deco earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4326%£8639%£1K12%£2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skagen Watch for Women Freja Lille Two Hand Movement 26 mm Gold Stainless Steel Case with a Stainless Steel Mesh Strap SKW2666**Skagen**£88.89**4.5★4,444 rev](https://www.amazon.co.uk/dp/B074WBW49S) [2**Skagen Necklace for Women Kariana 14.7 mm x 3.6 mm Pendant Silver Stainless Steel Necklace SKJ0833040**Skagen**£27.40**4.5★1,243 rev](https://www.amazon.co.uk/dp/B01BOR13QW) [3**Skagen Necklace for Women Kariana 14.6 mm x 14.6 mm x 3.6 mm Pendant Rose Gold Stainless Steel Necklace SKJ0850791**Skagen**£29.17**4.5★1,243 rev](https://www.amazon.co.uk/dp/B01DPSQRXW) [4**Skagen Womens Sofie Sea Glass Blue Organic-Shaped Stud Earrings SKJ1810040**Skagen**£30.95**4.6★372 rev](https://www.amazon.co.uk/dp/B0CQXTK8RL) [5**Skagen Bracelet for Women Kariana Stainless steel Crystal Circle Bracelet 16.5 cm Length 4 cm Extension**Skagen**£23.96**4.6★372 rev](https://www.amazon.co.uk/dp/B01CGJC9J2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skagen Mellem Lille Watch for Women Quartz Three Hand Movement with Stainless Steel Strap**Skagen**£106.35**18 rev1y ago](https://www.amazon.co.uk/dp/B0DQPVJ3DV) [**Skagen Womens Stainless Steel or Semi precious with lobster clasp closure Ring Pendant necklace**Skagen**£29.95**1,243 rev1y ago](https://www.amazon.co.uk/dp/B0DFGHRJT5) [**SKAGEN Hagen Watch for Women Quartz Two Hand Movement with Stainless Steel or Leather Strap**Skagen**£104.53**46 rev2y ago](https://www.amazon.co.uk/dp/B0D8QD1H4H) [**Clearine Victorian Style Statement Necklace Pierced Earrings Jewellery Set for Women Crystal Floral Cameo Inspired Oval Party Prom Jewelry Emerald Antique-Gold-Tone**Clearine**£16.03**12 rev2y ago](https://www.amazon.co.uk/dp/B0CZ9GP88L) [**Skagen Womens Stainless Steel or Semi precious with lobster clasp closure Pearl Pendant necklace**Skagen**£25.14**414 rev2y ago](https://www.amazon.co.uk/dp/B0CX57HW4B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skagen Womens Stainless Steel Stack Ring**Skagen**£21.74**4.0★**▲ 117%**](https://www.amazon.co.uk/dp/B0CKWFMK4B) [**Limerencia G23 Pure Titanium Hypoallergenic Huggie Hoop Earrings for Women Girls Sensitive Ears (10 Millimeters sliver)**limerencia**£11.35**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B0CBTYTNCQ) [**Skagen Bracelet for Women Kariana Stainless steel Crystal Circle Bracelet 16.5 cm Length 4 cm Extension**Skagen**£23.96**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B01CGJC9J2) [**Skagen Watch for Women Freja Lille Two Hand Movement 26 mm Gold Stainless Steel Case with a Stainless Steel Mesh Strap SKW2666**Skagen**£88.89**4.5★**▲ 89%**](https://www.amazon.co.uk/dp/B074WBW49S) [**Clearine Victorian Style Statement Necklace Pierced Earrings Jewellery Set for Women Crystal Floral Cameo Inspired Oval Party Prom Jewelry Emerald Antique-Gold-Tone**Clearine**£16.03**4.7★**▲ 81%**](https://www.amazon.co.uk/dp/B0CZ9GP88L)
**~~View all trending →~~**
## **What buyers say about art deco earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**18%
*“kept to give as gifts”*
**Quality-Overall**15%
*“Good make”*
**Embellishment/Embroidery Quality**9%
*“beautiful jewellery as always”*
**Shape/Style**9%
*“Very elegant petite watch”*
**Comfort-Overall**9%
*“soooo comfortable and they don't cause any irritation as many other earrings do to me”*
**Wrist Fit**6%
*“Comfortable to wear if you have small wrist”*
**Chain/Key Quality**6%
*“Gorgeous pendant- well made”*
**Size-Overall**6%
*“fits great”*
**Add-Ons/Attachments**6%
*“I get lots of complements”*
**Value For Money**6%
*“Great value for money”*
### **What buyers complain about **
**Battery Life**25%
*“the batteries have died”*
**Size-Overall**13%
*“Smaller than expected”*
**Color**13%
*“Will the gold colour deteriorate in a short time”*
**Strength**8%
*“They are very flimsy and low-quality, and I paid £26 for them”*
**Durability**8%
*“However, while I was trying to put them on, the hook broke immediately”*
**Quality-Overall**8%
*“Very poor quality”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**21%
**Wrist Fit**9%
**Metal Authenticity**8%
**Defective Material/Parts**8%
**Color**5%
**Strap/String Quality**4%
**Quality-Overall**4%
**Battery Life**4%
**Durability**2%
## **Common questions**
- **Is art deco earrings profitable to sell on Amazon United Kingdom?**
- The niche generates £14K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the art deco earrings niche?**
- 8 brands and 13 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in art deco earrings?**
- Top complaints mined from reviews: Battery Life, Size-Overall, Color. The return rate is 3.8%.
- **When does demand for art deco earrings peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the art deco earrings niche?**
- Listings span £6.35–£106.35; the average listing price is £40.07 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)