---
title: "Search terms — angel - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/angel/search-terms"
last_updated: "2026-07-31T14:21:30.413Z"
locale: en
meta:
  description: "Niche score 54/100 · £92K/yr market · 582K searches/yr · £10.13 avg price. Soft demand (-19.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £92K/yr market · 582K searches/yr · £10.13 avg price. Soft demand (-19.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — angel - Flapen"
---

# **angel**

**Worth a look**

Shows low returns (0.7%), but soft demand (-19.0% this quarter) keeps it on the watch list.

Market size 23Growth 16Conversion 20Competition 87Returns 97Price range 82Avg price 34Brand share 93Review moat 83Quality gap 45

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Review moat**

**Great****345.93**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£2.70–£75.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.13**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£92K**

£92K/yr · 582K searches

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-19.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")