---
title: "Among Us — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/among-us"
last_updated: "2026-07-31T08:43:24.777Z"
locale: en
meta:
description: "Niche score 48/100 · £34K/yr market · 355K searches/yr · £11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £34K/yr market · 355K searches/yr · £11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Among Us — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **among us**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 85Conversion 11Competition 58Returns 97Price range 33Avg price 45Brand share 12Review moat 91Quality gap 52
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****177.85**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+86.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.37**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.52–£20.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£34K**
£34K/yr · 355K searches
According to Flapen's Amazon United Kingdom niche tracking, among us is a £34K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Aug–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **among us market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£45K–£57K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,076**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **62%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 85%
**Open market**
**4%**
- Among Us56% - shumintaojin24% - YuMe9% - Just Toys LLC5% - Winning Moves1% - Ainvliya1% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +86.0% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/among-us/trend)
## **Top among us search terms**
- **among us**233K/yr+116.0%0.3% conv. - **among**14K/yr+600.1%0.0% conv. - **among us toys**39K/yr-4.7%2.4% conv. - **among us plush**28K/yr-15.6%1.4% conv. - **among us figures**12K/yr+22.5%3.1% conv. - **amoung us**7K/yr+115.2%0.4% conv. - **amongus**8K/yr+32.8%0.2% conv. - **amung us**6K/yr+14.0%0.1% conv. - **among us game**5K/yr+72.4%0.0% conv. - **among us lego**4K/yr+19.1%1.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/among-us/search-terms)
## **Top among us products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£3K15%£5K20%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue**shumintaojin**£9.04**4.6★117 rev](https://www.amazon.co.uk/dp/B0CMC76HHG) [2**Among Us Crewmate Figures 8 Pack Deluxe Box Series 2**Among Us**£12.49**4.6★407 rev](https://www.amazon.co.uk/dp/B09WYLG6FW) [3**Among Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel**Among Us**£10.73**4.6★8 rev](https://www.amazon.co.uk/dp/B0DY1PG3ZY) [4**YuMe Among Us Mystery Capsule - Assortment - One sold random**YuMe**£8.25**4.4★379 rev](https://www.amazon.co.uk/dp/B08ZSVC4ZH) [5**Just Toys LLC Among Us Airship Playset w/Mini Figures**Just Toys LLC**£16.38**4.6★293 rev](https://www.amazon.co.uk/dp/B0BNLLN6QZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Among Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel**Among Us**£10.73**8 rev1y ago](https://www.amazon.co.uk/dp/B0DY1PG3ZY) [**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue**shumintaojin**£9.04**117 rev2y ago](https://www.amazon.co.uk/dp/B0CMC76HHG) [**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue**shumintaojin**£13.77**117 rev2y ago](https://www.amazon.co.uk/dp/B0CMCKR4FJ) [**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black**shumintaojin**£13.97**117 rev2y ago](https://www.amazon.co.uk/dp/B0CMC75TYZ) [**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue**shumintaojin**£13.83**117 rev2y ago](https://www.amazon.co.uk/dp/B0CMC9NXQ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue**shumintaojin**£9.04**4.6★**▲ 188%**](https://www.amazon.co.uk/dp/B0CMC76HHG) [**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue**shumintaojin**£13.83**4.6★**▲ 168%**](https://www.amazon.co.uk/dp/B0CMC9NXQ6) [**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue**shumintaojin**£13.77**4.6★**▲ 150%**](https://www.amazon.co.uk/dp/B0CMCKR4FJ) [**Among Us 5-pack of Crewmate Figures with Accessories - Series 2 (Set 2)**Among Us**£8.88**4.2★**▲ 138%**](https://www.amazon.co.uk/dp/B09XFG1836) [**Among Us Crewmates Multicoloured Socks | 5 Pairs of Fun Graphic Designs for Boys | Comfortable & Playful Game Merchandise | Red Yellow Green Blue & Black Character Apparel**Among Us**£10.73**4.6★**▲ 131%**](https://www.amazon.co.uk/dp/B0DY1PG3ZY)
**~~View all trending →~~**
## **What buyers say about among us**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**25%
*“Good present”*
**Size-Overall**23%
*“Great fit and well made”*
**Warmth**13%
*“Very warm and cosy”*
**Advertised Vs Actual Product**13%
*“Exactly what my son was asking for”*
**Washability**6%
*“Size was really good and washes well”*
**Durability**4%
*“durable”*
**Design-Overall**4%
*“fun cartoon designs”*
**Stretchability/Expandability/Elasticity**3%
*“The material has a nice stretch, so kids can move, play and sleep comfortably”*
**Material Quality**3%
*“The fabric is soft, breathable and comfortable, making it perfect for bedtime or relaxed evenings at home”*
**Value For Money**2%
*“Really good value for money”*
### **What buyers complain about **
**Value For Money**33%
*“other more expensive stuff are not as been waiting 5 weeks for mario rainbow road then on day to be delivered they changed it to another 8 weeks not happy”*
**Mess Free**17%
*“Okay, bit of fun for a few seconds then you realise for the price it's just a bit of plastic clutter to gather dust”*
**Size-Overall**17%
*“Very small”*
**Material Quality**17%
*“Feels like plastic”*
**Ease Of Use**8%
*“Hard to open”*
**Quality-Overall**8%
*“Not the best”*
### **Top return reasons **
**Advertised Vs Actual Product**39%
**Size-Overall**19%
**Color**10%
**Gifting Purpose**10%
**Quality-Overall**8%
**Material Quality**6%
**Defective Material/Parts**5%
**Length**3%
## **Common questions**
- **Is among us profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +86.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the among us niche?**
- 10 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in among us?**
- Top complaints mined from reviews: Value For Money, Mess Free, Size-Overall. The return rate is 0.5%.
- **When does demand for among us peak?**
- Demand peaks in Jun–Aug–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the among us niche?**
- Listings span £3.52–£20.76; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)