---
title: "Amethyst Necklace — £20K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/amethyst-necklace"
last_updated: "2026-07-31T10:25:49.920Z"
locale: en
meta:
description: "Niche score 41/100 · £20K/yr market · 93K searches/yr · £13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £20K/yr market · 93K searches/yr · £13.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amethyst Necklace — £20K/yr Amazon UK Niche (2026) - Flapen"
---
# **amethyst necklace**
**Skip it**
Soft demand (-42.0% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 4Conversion 20Competition 55Returns 79Price range 74Avg price 62Brand share 50Review moat 77Quality gap 60
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****461.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.49–£39.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£20K**
£20K/yr · 93K searches
**Growth**
**Bad****-42.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, amethyst necklace is a £20K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst necklace market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£27K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#851**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**17%**
- LOCIBLO27% - SIMPLÍ BASIC15% - FULU AUTUMN12% - Jovivi11% - Clearine10% - Philip Jones8% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -42.0% search growth over the last 90 days.
7K5KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/amethyst-necklace/trend)
## **Top amethyst necklace search terms**
- **amethyst necklace**39K/yr-47.1%1.1% conv. - **purple necklace**16K/yr+24.4%0.8% conv. - **amethyst pendant**9K/yr-10.9%0.3% conv. - **amethyst jewellery for women**12K/yr-78.1%0.6% conv. - **purple necklaces for women**5K/yr+36.7%1.8% conv. - **amethyst jewellery**7K/yr-73.6%0.2% conv. - **amethyst crystal necklace**5K/yr-15.7%1.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/amethyst-necklace/search-terms)
## **Top amethyst necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Purple Created Amethyst Necklace Jewellery for Her 16+2**LOCIBLO**£35.31**4.7★502 rev](https://www.amazon.co.uk/dp/B0B867YFH3) [2**Clearine Womens Wedding Jewellery Set Leaf Cluster Flower Crystal Pendant Necklace Dangle Earrings for Bridal Brides Purple Silver-Tone**Clearine**£14.91**4.2★43 rev](https://www.amazon.co.uk/dp/B09NVG3QSY) [3**FULU AUTUMN Layered Pearl Necklace Beaded Silver Choker Handmade Boho Statement Costume Necklaces Fashion Jewellery Gifts for Women(Purple)**FULU AUTUMN**£10.86**4.2★191 rev](https://www.amazon.co.uk/dp/B0B8Y3SQ6G) [4**LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Purple Created Amethyst Necklace Jewellery for Her 16+2**LOCIBLO**£38.76**4.7★502 rev](https://www.amazon.co.uk/dp/B0DCSJJD9H) [5**SIMPLÍ BASIC ORĀ SilverFloating Amethyst Stone Pendant Necklace/Silver Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box**SIMPLÍ BASIC**£9.41**4.1★69 rev](https://www.amazon.co.uk/dp/B0FPGF5VPX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philip Jones Amethyst Gemstone Heart Necklace**Philip Jones**£9.65**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FPXFH4H4) [**SIMPLÍ BASIC ORĀ SilverFloating Amethyst Stone Pendant Necklace/Silver Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box**SIMPLÍ BASIC**£9.41**69 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGF5VPX) [**Jovivi Purple Jade Crystal Beaded Choker Necklace for Women Healing Stone Reiki Gemstone Bead Necklace Womens Boho Purple Jewellery Gifts for Women Ladies Girls**Jovivi**£10.22**18 rev1y ago](https://www.amazon.co.uk/dp/B0FCKMNLX6) [**Jovivi Infinity Amethyst Bracelet for Women Healing Crystals Gemstones Purple Gold Bead Adjustable Bracelet for Womens Jewellery Gifts for Women Ladies**Jovivi**£9.17**15 rev1y ago](https://www.amazon.co.uk/dp/B0F5WWK74Y) [**SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)**SIMPLÍ BASIC**£10.12**85 rev1y ago](https://www.amazon.co.uk/dp/B0F24X5PQN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOCIBLO February Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Purple Created Amethyst Necklace Jewellery for Her 16+2**LOCIBLO**£38.76**4.7★**▲ 111%**](https://www.amazon.co.uk/dp/B0DCSJJD9H) [**FULU AUTUMN Layered Pearl Necklace Beaded Silver Choker Handmade Boho Statement Costume Necklaces Fashion Jewellery Gifts for Women(Purple)**FULU AUTUMN**£10.86**4.2★**▲ 98%**](https://www.amazon.co.uk/dp/B0B8Y3SQ6G) [**SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)**SIMPLÍ BASIC**£10.12**4.4★**▲ 62%**](https://www.amazon.co.uk/dp/B0F24X5PQN) [**YAZILIND Ethnic Style Tibetan Silver Purple Peacock Crystal Chunky Bib Crystal Earrings Necklace Set Wedding Party**YAZILIND**£6.49**4.0★**▲ 58%**](https://www.amazon.co.uk/dp/B00JFSFRH4) [**YAZILIND Vintage Ethnic Tibetan Sliver Turquoise Bib Collar Earrings Necklace Jewelry Set Women (1-Purple)**YAZILIND**£8.14**4.1★**▲ 47%**](https://www.amazon.co.uk/dp/B00L1SY26S)
**~~View all trending →~~**
## **What buyers say about amethyst necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“Pretty”*
**Quality-Overall**15%
*“Bought as a gift, perfect size around the neck, looks elegant and pleased with the quality”*
**Size-Overall**12%
*“Size amazing”*
**Chain/Key Quality**10%
*“Beautiful necklace”*
**Gifting Purpose**10%
*“It was a present”*
**Advertised Vs Actual Product**10%
*“as stated in description”*
**Value For Money**7%
*“Value for money”*
**Neck Fit**5%
*“perfect size around the neck”*
**Length**5%
*“just the right length”*
**Design-Overall**2%
*“Design is amazing”*
### **What buyers complain about **
**Quality-Overall**30%
*“it is not very well made as mine fell off after just a couple of days wear”*
**Advertised Vs Actual Product**20%
*“the item is not as described by the seller”*
**Precious Gemstone**20%
*“Not real stones”*
**Size-Overall**10%
*“The beads are smaller than I expected”*
**Strength**10%
*“very flimsy material easily breakable by time i was informed i was outside my return date”*
### **Top return reasons **
**Color**36%
**Size-Overall**13%
**Defective Material/Parts**9%
**Quality-Overall**8%
**Advertised Vs Actual Product**6%
**Metal Authenticity**3%
**Weight Heavy**2%
**Design-Overall**2%
**Add-Ons/Attachments**2%
**Width**2%
## **Common questions**
- **Is amethyst necklace profitable to sell on Amazon United Kingdom?**
- The niche generates £20K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the amethyst necklace niche?**
- 13 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in amethyst necklace?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Precious Gemstone. The return rate is 1.8%.
- **When does demand for amethyst necklace peak?**
- Demand peaks in Feb–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the amethyst necklace niche?**
- Listings span £6.49–£39.38; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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