---
title: "Amethyst Earrings — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/amethyst-earrings"
last_updated: "2026-07-31T08:05:45.304Z"
locale: en
meta:
description: "Niche score 42/100 · £21K/yr market · 93K searches/yr · £9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £21K/yr market · 93K searches/yr · £9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amethyst Earrings — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **amethyst earrings**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 9Conversion 30Competition 33Returns 87Price range 49Avg price 29Brand share 62Review moat 92Quality gap 82
**Review moat**
**Great****152.78**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£5.25–£24.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.50**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-31.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£21K**
£21K/yr · 93K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, amethyst earrings is a £21K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst earrings market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£24K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,988**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 96%
**Open market**
**26%**
- CYCUFF20% - TJC16% - RANKEEF14% - Designer Inspirations Boutique11% - Philip Jones7% - FACOKO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -31.5% search growth over the last 90 days.
3K2KHoliday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/amethyst-earrings/trend)
## **Top amethyst earrings search terms**
- **purple earrings**26K/yr+1.2%0.7% conv. - **amethyst earrings**39K/yr-52.0%0.9% conv. - **purple earrings for women**20K/yr+5.0%0.8% conv. - **amethyst earrings for women**7K/yr-76.8%0.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/amethyst-earrings/search-terms)
## **Top amethyst earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£3K20%£4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cycuff 925 Sterling Silver Hoop Earrings Colorful Cubic Zirconia Jewelry Drop Earrings for Women Set Earring Presents for Her**CYCUFF**£8.13**4.2★15 rev](https://www.amazon.co.uk/dp/B0DQTX56N3) [2**TJC Amethyst Hoop Earrings for Women 925 Sterling Silver February Birthstone Earrings with Platinum Plating Silver Hoop Earrings for Women Jewellery Gift**TJC**£24.30**3.8★26 rev](https://www.amazon.co.uk/dp/B0BL6MKL18) [3**6 Pairs Huggie Hoop Earrings for Girls 925 Sterling Silver Stud Sets Cute Kids Heart Hoops Tiny Cubic Zirconia Flower Stud Small Hypoallergenic Cartilage Sleeper Earrings for Teen Toddler Childs Women**RANKEEF**£10.22**4.4★923 rev](https://www.amazon.co.uk/dp/B0BK7VT3T2) [4**AMETHYST PURPLE 3MM Classic Brilliant Round Cut Cubic Zirconia (CZ) Sterling Silver Birthstone Stud Earrings/Ear Studs for Women Ladies Girls - 925 Sterling Silver. 3-AMET**Designer Inspirations Boutique**£5.25**4.2★69 rev](https://www.amazon.co.uk/dp/B00KCMRW66) [5**Silver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Amethyst Earring Jewellery Gifts for Her Birthday Anniversary Christmas**Sfoni**£10.46**4.4★105 rev](https://www.amazon.co.uk/dp/B0C9CBXW22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOTIBACK Purple Flower Earrings for Women Elegant Irregular Petal Earring Mini Alloy Oil Dripping Trendy Floral Stud Jewelry Accessories Romantic Gifts for Her**MOTIBACK**£5.85**1 rev9mo ago](https://www.amazon.co.uk/dp/B0FVSK6GT4) [**Natural Stone Earrings Fishhoop Purple Gold Drop Earrings for Women Purple Teardrop Dangle Earring Fish Shape Bohemian Jewelry for Women**Qubitly**£5.62**17 rev11mo ago](https://www.amazon.co.uk/dp/B0FM82RVQ6) [**FACOKO Womens Flat-Back Stud Earrings 3mm Amethyst Titanium Studs Cartilage Jewelry Suitable for Sensitive Skin Comfortable Fit**FACOKO**£10.46**552 rev1y ago](https://www.amazon.co.uk/dp/B0FCRPG8GL) [**FACOKO Womens Flat-Back Stud Earrings 5mm Amethyst Titanium Studs Hypoallergenic An Ideal Present Choice**FACOKO**£10.61**552 rev1y ago](https://www.amazon.co.uk/dp/B0FCRSRVKY) [**Philip Jones Amethyst Gemstone Heart Charm Hoop Earrings with Quote Card**Philip Jones**£8.81**1 rev1y ago](https://www.amazon.co.uk/dp/B0F8VN9W7Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ever Faith Womens Jewelry Set Purple Jewellery Sparkly Cubic Zirconia Birthstone Teardrop Necklace Earring Bracelet Ring Sets for Women Birthday Gifts 4 PCS Silver-Tone**Ever Faith**£19.92**4.2★**▲ 130%**](https://www.amazon.co.uk/dp/B0CHLYC464) [**Cycuff 925 Sterling Silver Hoop Earrings Colorful Cubic Zirconia Jewelry Drop Earrings for Women Set Earring Presents for Her**CYCUFF**£8.13**4.2★**▲ 119%**](https://www.amazon.co.uk/dp/B0DQTX56N3) [**AMETHYST PURPLE 3MM Classic Brilliant Round Cut Cubic Zirconia (CZ) Sterling Silver Birthstone Stud Earrings/Ear Studs for Women Ladies Girls - 925 Sterling Silver. 3-AMET**Designer Inspirations Boutique**£5.25**4.2★**▲ 107%**](https://www.amazon.co.uk/dp/B00KCMRW66) [**FACOKO Womens Flat-Back Stud Earrings 5mm Amethyst Titanium Studs Hypoallergenic An Ideal Present Choice**FACOKO**£10.61**3.9★**▲ 98%**](https://www.amazon.co.uk/dp/B0FCRSRVKY) [**MOTIBACK Purple Flower Earrings for Women Elegant Irregular Petal Earring Mini Alloy Oil Dripping Trendy Floral Stud Jewelry Accessories Romantic Gifts for Her**MOTIBACK**£5.85**5.0★**▲ 73%**](https://www.amazon.co.uk/dp/B0FVSK6GT4)
**~~View all trending →~~**
## **What buyers say about amethyst earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great earrings for the price”*
**Advertised Vs Actual Product**19%
*“As shown”*
**Quality-Overall**15%
*“Well made, arrived when stated”*
**Color**13%
*“I so lovely this item the colour is great”*
**Size-Overall**10%
*“Theyre a nice size so suitable for an adult or child”*
**Comfort-Overall**3%
*“they are so comfortable to wear”*
**Ease Of Use**2%
*“Easy to fasten”*
**Shape/Style**2%
*“elegant”*
**Weight Light**2%
*“Light and easy to wear pretty earrings”*
**Precious Gemstone**1%
*“Amethysts are so pretty with a mix of deep to light purples”*
### **What buyers complain about **
**Size-Overall**25%
*“Very small”*
**Quality-Overall**15%
*“not the best as they could easily pop open”*
**Color**13%
*“Not amethyst colour”*
**Strength**11%
*“very flimsy backs of earrings”*
**Durability**7%
*“Likely to break easily”*
**Precious Gemstone**4%
*“Stones are definitely not an amethyst colour”*
**Fastener Quality**3%
*“Dodgy clasp”*
**Value For Money**2%
*“Look a lot more expensive than they were”*
### **Top return reasons **
**Size-Overall**36%
**Color**17%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**6%
**Quality-Overall**6%
**Precious Gemstone**4%
**Durability**4%
**Functionality-Overall**4%
**Weight Heavy**2%
**Locking Mechanism**2%
## **Common questions**
- **Is amethyst earrings profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the amethyst earrings niche?**
- 17 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in amethyst earrings?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.4%.
- **When does demand for amethyst earrings peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the amethyst earrings niche?**
- Listings span £5.25–£24.30; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
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