---
title: "Search terms — adidas - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/adidas/search-terms"
last_updated: "2026-07-31T08:52:45.906Z"
locale: en
meta:
  description: "Niche score 41/100 · £37K/yr market · 284K searches/yr · £43.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £37K/yr market · 284K searches/yr · £43.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — adidas - Flapen"
---

# **adidas**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 9Growth 57Conversion 4Competition 85Returns 39Price range 79Avg price 95Brand share 4Review moat 20Quality gap 37

**Avg price**

**Incredible****£43.88**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****£10.07–£115.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+30.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,060.96**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£37K**

£37K/yr · 284K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand