---
title: "Adidas — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/adidas"
last_updated: "2026-07-31T08:03:08.192Z"
locale: en
meta:
description: "Niche score 41/100 · £37K/yr market · 284K searches/yr · £43.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £37K/yr market · 284K searches/yr · £43.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adidas — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **adidas**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 9Growth 57Conversion 4Competition 85Returns 39Price range 79Avg price 95Brand share 4Review moat 20Quality gap 37
**Avg price**
**Incredible****£43.88**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****£10.07–£115.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+30.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,060.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£37K**
£37K/yr · 284K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, adidas is a £37K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£44K–£55K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,113**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **59%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 72%
**Open market**
**1%**
- adidas78% - adidas Originals17% - Quayside1% - PUMA1% - Padgene1% - Cirorld1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/adidas/trend)
## **Top adidas search terms**
- **adidas samba mens**149K/yr+42.2%0.3% conv. - **samba trainers men**34K/yr+18.1%0.4% conv. - **adidas samba trainers mens**24K/yr+20.8%0.3% conv. - **adidas trainers mens samba**10K/yr+89.7%0.5% conv. - **mens adidas samba trainers**7K/yr+44.8%0.4% conv. - **adidas samba trainers**10K/yr+33.3%0.0% conv. - **adidas samba og mens**7K/yr+30.6%0.4% conv. - **adidas samba og**11K/yr-23.1%0.1% conv. - **adidas samba men**7K/yr-36.1%0.4% conv. - **sambas men**6K/yr+14.8%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/adidas/search-terms)
## **Top adidas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£3K12%£4K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Samba Super Suede Mens Mens Trainers Navysuede White 8.5 UK (42 2/3 EU)**adidas**£51.68**4.5★108,219 rev](https://www.amazon.co.uk/dp/B00139Y92W) [2**adidas Samba Og Mens Gymnastics Shoes White (Ftwr White/Core Black/Clear Granite Ftwr White/Core Black/Clear Granite) 7 UK (40 2/3 EU)**adidas**£56.30**4.6★3,187 rev](https://www.amazon.co.uk/dp/B07D7354RF) [3**adidas VL Court 3.0 Shoes**adidas**£30.64**4.6★8,946 rev](https://www.amazon.co.uk/dp/B0C59CQD5B) [4**adidas Samba Og Mens Gymnastics Shoes White (Ftwr White/Core Black/Clear Granite Ftwr White/Core Black/Clear Granite) 8 UK (42 EU)**adidas Originals**£51.72**4.4★543 rev](https://www.amazon.co.uk/dp/B079YXR4L7) [5**adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK**adidas**£26.19**4.6★49,047 rev](https://www.amazon.co.uk/dp/B0BJL3MJGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK**adidas**£26.19**49,047 rev1mo ago](https://www.amazon.co.uk/dp/B0BJL3MJGD) [**adidas Mens Vl Court 3.0 Shoes Dark Green/Cloud White/Burgundy 11 UK**adidas**£41.07**10,718 rev1mo ago](https://www.amazon.co.uk/dp/B0CKLWX7HT) [**adidas Mens Vs Pace 2.0 Shoes Shadow Navy/Shadow Navy/Cloud White 10 UK**adidas**£24.26**49,047 rev1mo ago](https://www.amazon.co.uk/dp/B0BJL1TL9F) [**adidas Mens Barreda Shoes Core Black/FTWR White/Gum5 9 UK**adidas**£30.74**2,940 rev1mo ago](https://www.amazon.co.uk/dp/B0DK6Q5GXH) [**adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6)**adidas**£58.43**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H3FBM4RK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6)**adidas**£58.43**5.0★**▲ 65%**](https://www.amazon.co.uk/dp/B0H3FBM4RK) [**adidas Samba OG Rasta Trainers for Men & Women Samba Originals Lifestyle Trainers | Classic Retro Low Top Fashion Trainers (UK Footwear Size System Adult Men Numeric Medium 6.5)**adidas**£61.88**5.0★**▲ 64%**](https://www.amazon.co.uk/dp/B0H3FPZCJN) [**adidas Mens Samba Super Trainers Black Black Running White Footwear 7 UK**adidas**£54.38**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B002U1SASQ) [**adidas Mens Barreda Shoes Core Black/FTWR White/Gum5 9 UK**adidas**£30.74**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B0DK6Q5GXH) [**adidas VL Court 3.0 Shoes**adidas**£30.64**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B0C59CQD5B)
**~~View all trending →~~**
## **What buyers say about adidas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“the shoes are perfect great quality”*
**Comfort-Overall**21%
*“Very comfortable”*
**Size-Overall**19%
*“Fit well”*
**Value For Money**16%
*“Good price”*
**Exercise/Sports Suitability**4%
*“Great trainers”*
**Color**3%
*“love the colour”*
**Design-Overall**1%
*“Great Design”*
**Shape/Style**1%
*“stylish”*
**Soft Feel**1%
*“Soft and comfy”*
**Weight Light**1%
*“They are light”*
### **What buyers complain about **
**Size-Overall**19%
*“Amazon sent me the wrong size inside the box”*
**Width**14%
*“Way too narrow”*
**Feet Fit**14%
*“Were too narrow for me”*
**Hard Feel**7%
*“Feel too hard”*
**Thickness**7%
*“Slightly thinner than I like”*
**Comfort-Overall**7%
*“not comfortable”*
### **Top return reasons **
**Size-Overall**55%
**Feet Fit**15%
**Width**7%
**Comfort-Overall**4%
**Color**3%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Shape/Style**1%
**Length**1%
## **Common questions**
- **Is adidas profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 54 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the adidas niche?**
- 8 brands and 61 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in adidas?**
- Top complaints mined from reviews: Size-Overall, Width, Feet Fit. The return rate is 3.9%.
- **When does demand for adidas peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the adidas niche?**
- Listings span £10.07–£115.98; the average listing price is £43.88 (sweet spot $15–$100). The average incumbent carries 13,061 reviews — the moat a new listing must climb.
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