---
title: "Adidas Tensaur Kids — £379K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/adidas-tensaur-kids"
last_updated: "2026-07-31T08:59:47.593Z"
locale: en
meta:
description: "Niche score 53/100 · £379K/yr market · 1.9M searches/yr · £19.60 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £379K/yr market · 1.9M searches/yr · £19.60 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Adidas Tensaur Kids — £379K/yr Amazon UK Niche (2026) - Flapen"
---
# **adidas tensaur kids**
**Worth a look**
Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Market size 55Growth 29Conversion 13Competition 98Returns 28Price range 77Avg price 87Brand share 57Review moat 56Quality gap 47
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Avg price**
**Great****£19.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.60–£43.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,249.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£379K**
£379K/yr · 1.9M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, adidas tensaur kids is a £379K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas tensaur kids market data**
- **Units sold / yr**
- **20K–25K**
- avg 0–100/product
- **Revenue / yr**
- **£392K–£490K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **66%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**71%**
Top 20: 97%
**Top-5 click share**
**9%**
Top 20: 21%
**Open market**
**37%**
- adidas31% - Skechers11% - Shoe Zone8% - DREAM PAIRS6% - NIKE4% - KKTOTO3%
## **Demand**
Weekly Amazon search volume, last 12 weeks — +3.3% search growth over the last 90 days.
40K30KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/fashion/adidas-tensaur-kids/trend)
## **Top adidas tensaur kids search terms**
- **girls shoes**122K/yr-14.7%0.1% conv. - **boys black trainers**105K/yr-11.0%0.4% conv. - **adidas tensaur kids**115K/yr+20.9%0.4% conv. - **girls black trainers**92K/yr-9.8%0.4% conv. - **nike trainers kids**74K/yr+9.5%0.1% conv. - **black trainers kids**77K/yr-7.0%0.5% conv. - **boys nike trainers**68K/yr+2.5%0.2% conv. - **boys trainers size 3**55K/yr+19.3%1.7% conv. - **girls trainers size 1**50K/yr+1.1%1.3% conv. - **girls trainers size 2**48K/yr+7.9%1.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/adidas-tensaur-kids/search-terms)
## **Top adidas tensaur kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£4K2%£8K3%£11K4%£15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK**adidas**£23.90**4.4★110 rev](https://www.amazon.co.uk/dp/B0F3353D3Q) [2**Nike Unisex Kids Star Runner 5 (Ps) Sneaker Black Black White Summit White 2.5 UK**NIKE**£34.52**4.6★91 rev](https://www.amazon.co.uk/dp/B0F9HGMC1C) [3**adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/Matte Black 3 UK**adidas**£26.96**4.8★997 rev](https://www.amazon.co.uk/dp/B0F1X8BBDD) [4**AZSDXS Boys & Girls Trainers Slip-On Kids Trainers Outdoor Sports Kids Shoes Running Tennis Sneakers Non Slip Athletic Shoes PE Trainers A Black**AZSDXS**£14.12**4.2★739 rev](https://www.amazon.co.uk/dp/B09C7H9Q94) [5**adidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK**adidas**£27.67**5.0★10 rev](https://www.amazon.co.uk/dp/B0F339MRLD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK**adidas**£27.67**10 revtoday](https://www.amazon.co.uk/dp/B0F339MRLD) [**adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK**adidas**£23.90**110 rev1mo ago](https://www.amazon.co.uk/dp/B0F3353D3Q) [**adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/Matte Black 3 UK**adidas**£26.96**997 rev1mo ago](https://www.amazon.co.uk/dp/B0F1X8BBDD) [**adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Core Black/Core Black 4 UK**adidas**£24.47**2,802 rev1mo ago](https://www.amazon.co.uk/dp/B0CKXT5KB4) [**adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/Matte Black 1 UK**adidas**£26.60**997 rev1mo ago](https://www.amazon.co.uk/dp/B0F1XDG931)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUMA Unisex Baby Anzarun Lite Ac Inf Sneaker Blue Peacoat Puma White 03 6 UK Child**PUMA**£19.72**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B07SBWLS5P) [**Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK**Skechers**£18.18**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B08R5XMPYN) [**adidas Unisex Kids TENSAUR Run 3.0 Shoes Children Bright Royal/Cloud White/Dark Blue 12.5 UK Child**adidas**£15.43**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0CKXS3GX1) [**adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK**adidas**£23.90**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0F3353D3Q) [**Nike Unisex Kids Star Runner 5 (Ps) Sneaker Black Black White Summit White 2.5 UK**NIKE**£34.52**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0F9HGMC1C)
**~~View all trending →~~**
## **What buyers say about adidas tensaur kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“Really comfortable”*
**Value For Money**20%
*“Good value for money”*
**Quality-Overall**16%
*“Good quality shoes”*
**Size-Overall**12%
*“Fit well”*
**Durability**4%
*“Very durable”*
**Exercise/Sports Suitability**3%
*“These shoes are really great for running”*
**Weight Light**2%
*“Very light trainer”*
**Strength**2%
*“Good and strong”*
**Water Resistance**2%
*“Waterproof”*
**Color**2%
*“nice colour”*
### **What buyers complain about **
**Durability**26%
*“Not very durable”*
**Quality-Overall**22%
*“Poor quality control”*
**Size-Overall**11%
*“Unfortunately didnt fit”*
**Comfort-Overall**4%
*“Not comfortable”*
**Material Quality**3%
*“The material began to come apart”*
**Value For Money**3%
*“not worth money”*
**Strap/String Quality**2%
*“shame about the strap”*
**Advertised Vs Actual Product**2%
*“Not what they say”*
**Color**2%
*“colour rubbed off with wear”*
**Width**2%
*“Nice shoes, a little bit narrow”*
### **Top return reasons **
**Size-Overall**62%
**Feet Fit**11%
**Width**6%
**Comfort-Overall**3%
**Quality-Overall**3%
**Color**2%
**Durability**2%
**Material Quality**1%
**Shape/Style**1%
**Length**1%
## **Common questions**
- **Is adidas tensaur kids profitable to sell on Amazon United Kingdom?**
- The niche generates £379K/yr across 318 tracked products. 28 of 71 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the adidas tensaur kids niche?**
- 36 brands and 103 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in adidas tensaur kids?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.7%.
- **What does it cost to enter the adidas tensaur kids niche?**
- Listings span £6.60–£43.35; the average listing price is £19.60 (sweet spot $15–$100). The average incumbent carries 1,250 reviews — the moat a new listing must climb.
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