---
title: "Adidas Hoodie Mens — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/adidas-hoodie-mens"
last_updated: "2026-07-31T10:44:41.862Z"
locale: en
meta:
description: "Niche score 45/100 · £72K/yr market · 720K searches/yr · £18.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £72K/yr market · 720K searches/yr · £18.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adidas Hoodie Mens — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **adidas hoodie mens**
**Skip it**
Soft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 3Conversion 7Competition 97Returns 46Price range 76Avg price 85Brand share 52Review moat 23Quality gap 72
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Great****£18.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.68–£44.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****7,000.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£72K**
£72K/yr · 720K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-43.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, adidas hoodie mens is a £72K/yr Amazon United Kingdom market (720K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas hoodie mens market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£95K–£114K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **74%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**50 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**74%**
Top 20: 91%
**Top-5 click share**
**13%**
Top 20: 33%
**Open market**
**24%**
- adidas49% - Amazon Essentials13% - LBL Leading the Better Life5% - True Face3% - Scruffs3% - LABEL APPAREL2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.9% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/adidas-hoodie-mens/trend)
## **Top adidas hoodie mens search terms**
- **mens zip up hoodies**62K/yr-11.9%0.3% conv. - **adidas hoodie mens**150K/yr-52.4%0.4% conv. - **work hoodies for men**93K/yr-60.2%0.6% conv. - **mens hoodies sale clearance**86K/yr-57.9%0.3% conv. - **adidas hoodie**58K/yr-31.2%0.2% conv. - **adidas sweatshirt men**42K/yr-46.4%0.6% conv. - **mens adidas hoodie**37K/yr-50.7%0.3% conv. - **adidas hoodies for men uk**16K/yr-24.4%0.4% conv. - **mens zipped hoodies**14K/yr+3.5%0.0% conv. - **adidas sweatshirt**16K/yr-28.7%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/adidas-hoodie-mens/search-terms)
## **Top adidas hoodie mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£7232%£1K3%£2K4%£3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL**adidas**£21.06**4.5★1,351 rev](https://www.amazon.co.uk/dp/B0CZV9MV8Y) [2**adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L**adidas**£20.18**4.5★1,351 rev](https://www.amazon.co.uk/dp/B0CZVHYL7D) [3**Amazon Essentials Mens Full-zip Hooded Fleece Sweatshirt Sweatshirt Red (burgundy) Large**Amazon Essentials**£13.03**4.3★59,223 rev](https://www.amazon.co.uk/dp/B079LZS5WN) [4**adidas Mens Essentials Big Logo French Terry Hoodie Sweatshirt Black/White L**adidas**£19.66**4.4★510 rev](https://www.amazon.co.uk/dp/B0CZV2PTXC) [5**adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black M**adidas**£14.23**4.3★903 rev](https://www.amazon.co.uk/dp/B0CZV172LH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL**adidas**£21.06**1,351 rev1mo ago](https://www.amazon.co.uk/dp/B0CZV9MV8Y) [**adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L**adidas**£20.18**1,351 rev1mo ago](https://www.amazon.co.uk/dp/B0CZVHYL7D) [**adidas Mens Essentials Big Logo French Terry Hoodie Sweatshirt Black/White L**adidas**£19.66**510 rev1mo ago](https://www.amazon.co.uk/dp/B0CZV2PTXC) [**adidas Mens Essentials Feelcozy Fleece Sweatshirt medium grey heather/black M**adidas**£14.23**903 rev1mo ago](https://www.amazon.co.uk/dp/B0CZV172LH) [**adidas Mens Essential Three Stripes French Terry Fullzip Hoodie Sweatshirt Black/White L**adidas**£26.33**742 rev1mo ago](https://www.amazon.co.uk/dp/B0CZP7VNDX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Mens ESSENTIAL THREE STRIPES FLEECE HOODIE black/carbon L**adidas**£31.46**4.5★**▲ 97%**](https://www.amazon.co.uk/dp/B0F38B2263) [**Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Forest Green S**Amazon Essentials**£13.26**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B085YWB5VF) [**Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie with Comfortable Fit Dark Navy S**Amazon Essentials**£11.31**4.1★**▲ 92%**](https://www.amazon.co.uk/dp/B08J94YG6V) [**Amazon Essentials Mens Full-Zip Fleece Hoodie (Available in Big & Tall) Black XXL Plus**Amazon Essentials**£14.67**4.3★**▲ 79%**](https://www.amazon.co.uk/dp/B09LHFTLF2) [**adidas Mens COLLEGIATE FLEECE FULL-ZIP wonder alumina/dark blue M**adidas**£40.44**4.8★**▲ 70%**](https://www.amazon.co.uk/dp/B0F4RJCBX2)
**~~View all trending →~~**
## **What buyers say about adidas hoodie mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality top looks great on”*
**Size-Overall**23%
*“Fits well”*
**Value For Money**12%
*“Good for the price”*
**Comfort-Overall**8%
*“Very comfortable”*
**Warmth**6%
*“Warm and cozy”*
**Material Quality**3%
*“comfortable nice material”*
**Advertised Vs Actual Product**3%
*“Exactly as stated”*
**Color**2%
*“Colour is good”*
**Exercise/Sports Suitability**1%
*“they are ideal for a gym workout”*
**Soft Feel**1%
*“It has a cool soft training / summer material”*
### **What buyers complain about **
**Size-Overall**27%
*“Too big”*
**Quality-Overall**17%
*“Garbage”*
**Material Quality**4%
*“Very cheap materials used”*
**Color**4%
*“Colour not as advertised”*
**Zipper Quality**4%
*“I returned as zip was broken”*
**Durability**3%
*“My sons went extremely bobbly where is back pack sits after 1 day”*
**Advertised Vs Actual Product**2%
*“The picture does not match”*
**Thin**2%
*“Dissapointingly thin”*
**Machine Wash Suitability**2%
*“Washes terribly”*
**Thickness**2%
*“Not the thickest material”*
### **Top return reasons **
**Size-Overall**65%
**Material Quality**5%
**Quality-Overall**5%
**Color**4%
**Zipper Quality**3%
**Advertised Vs Actual Product**2%
**Length**2%
**Arm Fit**2%
**Shape/Style**1%
**Thin**1%
## **Common questions**
- **Is adidas hoodie mens profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 196 tracked products. 4 of 71 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the adidas hoodie mens niche?**
- 50 brands and 117 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in adidas hoodie mens?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.3%.
- **When does demand for adidas hoodie mens peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the adidas hoodie mens niche?**
- Listings span £5.68–£44.25; the average listing price is £18.96 (sweet spot $15–$100). The average incumbent carries 7,000 reviews — the moat a new listing must climb.
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