---
title: "Abaya — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/abaya"
last_updated: "2026-07-31T09:29:44.709Z"
locale: en
meta:
description: "Niche score 47/100 · £12K/yr market · 356K searches/yr · £20.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £12K/yr market · 356K searches/yr · £20.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Abaya — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **abaya**
**Skip it**
Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 2Competition 93Returns 14Price range 81Avg price 88Brand share 79Review moat 90Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Review moat**
**Great****192.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£20.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.26–£45.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£12K**
£12K/yr · 356K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-50.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, abaya is a £12K/yr Amazon United Kingdom market (356K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **abaya market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£15K–£20K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#2,197**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **91%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**22%**
Top 20: 58%
**Open market**
**38%**
- IWEMEK15% - VR2 Denim14% - Modish Group12% - Prien9% - FYMNSI6% - IBAKOM6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.8% search growth over the last 90 days.
30K20KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/abaya/trend)
## **Top abaya search terms**
- **abaya for women**142K/yr-53.4%0.1% conv. - **abaya**95K/yr-46.0%0.1% conv. - **open abaya**16K/yr-22.4%0.0% conv. - **muslim dresses for women**13K/yr-40.7%0.1% conv. - **black abaya**10K/yr-26.5%0.3% conv. - **abayas**8K/yr-43.1%0.0% conv. - **abaya dress**7K/yr-46.4%0.2% conv. - **open abaya for women**8K/yr-52.8%0.0% conv. - **black abaya for women**7K/yr-38.9%0.5% conv. - **muslim dress**4K/yr-19.0%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/abaya/search-terms)
## **Top abaya products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2324%£4646%£6978%£9291101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kaftan Dresses for Women Muslim Dresses for Women One-piece Abaya Caftan Button Down Henley Shirt Prayer Dress Batwing Long Sleeve Middle East Arabian Robe Dubai Islamic Ramadan Party Pink One Size**FYMNSI**£24.78**3.4★18 rev](https://www.amazon.co.uk/dp/B0CN6CB2ZK) [2**VR2 Denim Ladies Abaya with Scarf Hijab Attached Long Sleeve Modest Dress for Women Wine Colour One Size UK 8-18**VR2 Denim**£13.83**3.3★12 rev](https://www.amazon.co.uk/dp/B0FQ625JV3) [3**Modish Group Women Prayer Clothes With Hijab Muslim Outfits Long Robe Abaya Turkish Islamic Dresses Dubai Kaftan With Rosary (Mink One Size)**Modish Group**£17.09**4.1★625 rev](https://www.amazon.co.uk/dp/B0D3HVVG2H) [4**WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)**WYFKYMXX**£43.73**0.0★0 rev](https://www.amazon.co.uk/dp/B0H14RS3G8) [5**IBAKOM Muslim Abaya for Women Batwing Sleeve Maxi Prayer Dress Kaftan Floral Embroidery Dubai African Kimono Robe Womens Ramadan Abaya Green**IBAKOM**£32.60**4.7★9 rev](https://www.amazon.co.uk/dp/B0D1QWJDGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orshoy Womens Abaya Dress Bohemian Beach Kaftan Golden**Orshoy**£21.07**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H4VJ8VXR) [**WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)**WYFKYMXX**£43.73**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H14RS3G8) [**ByEimaani Umbrella Abaya for Women - Premium Nidha Fabric with Wide Sleeves - Elegant Modest Maxi Dress with Matching Belt (UK Numeric 60 Regular Regular Natural)**By'Eimaani**£29.97**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBNF1XT) [**VR2 Denim Womens Luxury Gold Trim Abaya & Matching Hijab Set Modest Wear Length 55-56**VR2 Denim**£13.32**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GKYHQ92T) [**VR2 Denim Ladies Abaya with Scarf Hijab Attached Long Sleeve Modest Dress for Women Emerald Colour One Size UK 8-20**VR2 Denim**£14.04**12 rev5mo ago](https://www.amazon.co.uk/dp/B0GKMP5QG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Orshoy Womens Abaya Dress Bohemian Beach Kaftan Golden**Orshoy**£21.07**0.0★**▲ 114%**](https://www.amazon.co.uk/dp/B0H4VJ8VXR) [**WYFKYMXX Champagne Abaya for Women Flare Sleeve Beaded Kaftan V-Neck Modest Muslim Dress with Belt Ideal for Eid Ramadan Wedding & Formal Occasions (Champagne S)**WYFKYMXX**£43.73**0.0★**▲ 114%**](https://www.amazon.co.uk/dp/B0H14RS3G8) [**ByEimaani Umbrella Abaya for Women - Premium Nidha Fabric with Wide Sleeves - Elegant Modest Maxi Dress with Matching Belt (UK Numeric 60 Regular Regular Natural)**By'Eimaani**£29.97**3.0★**▲ 114%**](https://www.amazon.co.uk/dp/B0GXBNF1XT) [**Prien Muslim Dress For Women With Hijab Abaya Instant Prayer Clothes Set Islamic Wear Dubai Kaftan Jilbab Burqa (Navy Blue X-Small-XX-Large)**Prien**£17.97**3.8★**▲ 101%**](https://www.amazon.co.uk/dp/B0BXJZC123) [**Hamishkane Girls Long Sleeve Maxi Dress Kids School Plain Abaya Holiday Islamic Top Jilbab Burkha Black**Hamishkane**£10.94**4.1★**▲ 87%**](https://www.amazon.co.uk/dp/B0BPMSWL6N)
**~~View all trending →~~**
## **What buyers say about abaya**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality cool for summer”*
**Comfort-Overall**19%
*“comfortable”*
**Size-Overall**13%
*“Good fit”*
**Design-Overall**9%
*“Nice designing”*
**Value For Money**9%
*“Worth the money”*
**Soft Feel**7%
*“The material is silky feeling”*
**Shape/Style**5%
*“The style is pretty”*
**Color**4%
*“Very beautiful color and fits perfectly”*
**Weight Light**3%
*“Its light and breathable, which is perfect when you are wearing it for a while or if the weather is a bit warm”*
**Arm Fit**2%
*“This is a very comfortable maxi dress with lovely side arm design”*
### **What buyers complain about **
**Size-Overall**26%
*“The dress is totally not appropriate for prayer or any other use, I'm a size 10 and 1.64 (5'4") tall, and it's super short, to the point my ankles are not covered at all, it just barely gets to cover my shins”*
**Quality-Overall**21%
*“Cheap quality”*
**Precious Gemstone**14%
*“anywhere I sat there was trail of those little diamonds”*
**Advertised Vs Actual Product**7%
*“Nothing like what was being shown on the pictures”*
**Comfort-Overall**7%
*“Basically useless as you have to wear stuff underneath or another Hijab on top”*
**Shape/Style**5%
*“not show the shape of my body”*
**Stretchability/Expandability/Elasticity**3%
*“Not stretchy”*
**Length**3%
*“Longer on me as I'm very very short lol”*
### **Top return reasons **
**Size-Overall**43%
**Material Quality**12%
**Length**10%
**Quality-Overall**7%
**Color**4%
**Shape/Style**3%
**Advertised Vs Actual Product**3%
**Thin**2%
**Waist Fit**2%
**Transparency**2%
## **Common questions**
- **Is abaya profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 86 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the abaya niche?**
- 27 brands and 32 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in abaya?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Precious Gemstone. The return rate is 8.2% — above our launch gate.
- **When does demand for abaya peak?**
- Demand peaks in Feb–Mar; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the abaya niche?**
- Listings span £8.26–£45.89; the average listing price is £20.38 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.
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