[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-fashion-70th-birthday-gifts-for-women":3,"research-sidebar-rollups":818},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":90,"demand":95,"seasonality":409,"brandShare":422,"products":444,"feedback":622,"searchTerms":733,"related":783,"lastUpdated":36},"cb0082bedf91b04ae76de7ff447b2993","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":26,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":30,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":48,"top20BrandShare":48,"primePct":48,"oosRate":49},485888,997996,4.178,-0.1379,0.0414,0.6213,4.61,894,11.76,3.32,21.19,17,40000,0.8824,0.0048,0,3,"70th birthday gifts for women","70th-birthday-gifts-for-women","\u002Fresearch\u002Fuk\u002Ffashion\u002F70th-birthday-gifts-for-women","Novelty & Special Use Clothing","2026-07-23T12:25:27.651426+00:00",96,29,[],56,30000,250,500,352800,470400,27,173,1,0.1094,{"score":51,"verdict":52,"components":53},49,"skip",[54,59,62,66,69,72,75,80,83,86],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",59,0.15,485888.32,{"key":60,"score":61,"weight":57,"raw":18},"growth",18,{"key":63,"score":64,"weight":65,"raw":19},"conversion",51,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",38,{"key":70,"score":71,"weight":65,"raw":20},"brandShare",71,{"key":73,"score":74,"weight":65,"raw":21},"qualityGap",24,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",65,0.05,894.47,{"key":81,"score":82,"weight":65,"raw":29},"returns",98,{"key":84,"score":85,"weight":78,"raw":23},"avgPrice",48,{"key":87,"score":88,"weight":78,"raw":89},"priceRange",35,0.34639059876888645,{"avgRating":91,"medianPrice":92,"medianReturnRate":93,"nichesTracked":94},4.36,12.1,0.0064,27484,{"points":96,"droppedPartialWeek":408},[97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405],{"week":98,"volume":99},"2024-07-28",16258,{"week":101,"volume":102},"2024-08-04",15606,{"week":104,"volume":105},"2024-08-11",17435,{"week":107,"volume":108},"2024-08-18",15787,{"week":110,"volume":111},"2024-08-25",15674,{"week":113,"volume":114},"2024-09-01",16501,{"week":116,"volume":117},"2024-09-08",21876,{"week":119,"volume":120},"2024-09-15",21109,{"week":122,"volume":123},"2024-09-22",19751,{"week":125,"volume":126},"2024-09-29",20875,{"week":128,"volume":129},"2024-10-06",17479,{"week":131,"volume":132},"2024-10-13",17605,{"week":134,"volume":135},"2024-10-20",14536,{"week":137,"volume":138},"2024-10-27",13719,{"week":140,"volume":141},"2024-11-03",13415,{"week":143,"volume":144},"2024-11-10",15959,{"week":146,"volume":147},"2024-11-17",14296,{"week":149,"volume":150},"2024-11-24",13266,{"week":152,"volume":153},"2024-12-01",12697,{"week":155,"volume":156},"2024-12-08",12030,{"week":158,"volume":159},"2024-12-15",10673,{"week":161,"volume":162},"2024-12-22",9966,{"week":164,"volume":165},"2024-12-29",10216,{"week":167,"volume":168},"2025-01-05",18241,{"week":170,"volume":171},"2025-01-12",21930,{"week":173,"volume":174},"2025-01-19",22607,{"week":176,"volume":177},"2025-01-26",20226,{"week":179,"volume":180},"2025-02-02",18145,{"week":182,"volume":183},"2025-02-09",18225,{"week":185,"volume":186},"2025-02-16",17108,{"week":188,"volume":189},"2025-02-23",17036,{"week":191,"volume":192},"2025-03-02",17871,{"week":194,"volume":195},"2025-03-09",18411,{"week":197,"volume":198},"2025-03-16",17054,{"week":200,"volume":201},"2025-03-23",14567,{"week":203,"volume":204},"2025-03-30",14116,{"week":206,"volume":207},"2025-04-06",13206,{"week":209,"volume":210},"2025-04-13",14041,{"week":212,"volume":213},"2025-04-20",15013,{"week":215,"volume":216},"2025-04-27",15692,{"week":218,"volume":219},"2025-05-04",14571,{"week":221,"volume":222},"2025-05-11",16925,{"week":224,"volume":225},"2025-05-18",14665,{"week":227,"volume":228},"2025-05-25",15093,{"week":230,"volume":231},"2025-06-01",17028,{"week":233,"volume":234},"2025-06-08",17580,{"week":236,"volume":237},"2025-06-15",14323,{"week":239,"volume":240},"2025-06-22",12760,{"week":242,"volume":243},"2025-06-29",14438,{"week":245,"volume":246},"2025-07-06",15137,{"week":248,"volume":249},"2025-07-13",17301,{"week":251,"volume":252},"2025-07-20",15961,{"week":254,"volume":255},"2025-07-27",14494,{"week":257,"volume":258},"2025-08-03",12572,{"week":260,"volume":261},"2025-08-10",17493,{"week":263,"volume":264},"2025-08-17",16195,{"week":266,"volume":267},"2025-08-24",16955,{"week":269,"volume":270},"2025-08-31",16848,{"week":272,"volume":273},"2025-09-07",18339,{"week":275,"volume":276},"2025-09-14",17617,{"week":278,"volume":279},"2025-09-21",18498,{"week":281,"volume":183},"2025-09-28",{"week":283,"volume":284},"2025-10-05",19466,{"week":286,"volume":287},"2025-10-12",19164,{"week":289,"volume":290},"2025-10-19",17610,{"week":292,"volume":293},"2025-10-26",16272,{"week":295,"volume":296},"2025-11-02",15901,{"week":298,"volume":299},"2025-11-09",17720,{"week":301,"volume":302},"2025-11-16",17571,{"week":304,"volume":305},"2025-11-23",15558,{"week":307,"volume":308},"2025-11-30",14344,{"week":310,"volume":311},"2025-12-07",14049,{"week":313,"volume":314},"2025-12-14",12306,{"week":316,"volume":317},"2025-12-21",10874,{"week":319,"volume":320},"2025-12-28",9426,{"week":322,"volume":323},"2026-01-04",20017,{"week":325,"volume":326},"2026-01-11",25013,{"week":328,"volume":329},"2026-01-18",26196,{"week":331,"volume":332},"2026-01-25",24751,{"week":334,"volume":335},"2026-02-01",23846,{"week":337,"volume":338},"2026-02-08",23827,{"week":340,"volume":341},"2026-02-15",22174,{"week":343,"volume":344},"2026-02-22",23155,{"week":346,"volume":347},"2026-03-01",23953,{"week":349,"volume":350},"2026-03-08",24057,{"week":352,"volume":353},"2026-03-15",22341,{"week":355,"volume":356},"2026-03-22",20611,{"week":358,"volume":359},"2026-03-29",20518,{"week":361,"volume":362},"2026-04-05",20992,{"week":364,"volume":365},"2026-04-12",19540,{"week":367,"volume":368},"2026-04-19",21458,{"week":370,"volume":371},"2026-04-26",20144,{"week":373,"volume":374},"2026-05-03",21416,{"week":376,"volume":377},"2026-05-10",22201,{"week":379,"volume":380},"2026-05-17",22346,{"week":382,"volume":383},"2026-05-24",18770,{"week":385,"volume":386},"2026-05-31",16332,{"week":388,"volume":389},"2026-06-07",21440,{"week":391,"volume":392},"2026-06-14",20492,{"week":394,"volume":395},"2026-06-21",17346,{"week":397,"volume":398},"2026-06-28",16998,{"week":400,"volume":401},"2026-07-05",20511,{"week":403,"volume":404},"2026-07-12",18215,{"week":406,"volume":407},"2026-07-19",18232,false,[410,411,412,413,414,415,416,417,418,419,420,421],1.278162524603258,1.1677218440673944,1.1054722919112345,1.000400463856901,1.030376596552837,0.9674440157814866,0.9719993913388842,0.9176768750464264,1.0968512773918102,0.9701569279972578,0.8761936780179036,0.6489850978737695,{"top":423,"otherBrandCount":442,"otherClickShare":443},[424,427,430,433,436,439],{"brand":425,"clickShare":426},"Belloxis",0.3353,{"brand":428,"clickShare":429},"Storieme",0.0897,{"brand":431,"clickShare":432},"QBEJIME",0.0815,{"brand":434,"clickShare":435},"MOROTOLE",0.0628,{"brand":437,"clickShare":438},"ALBISS",0.052,{"brand":440,"clickShare":441},"Second Nature Pop Ups",0.0489,11,0.3298000000000001,[445,455,463,473,483,493,503,514,525,536,545,556,567,578,589,600,611],{"asin":446,"title":447,"brand":425,"imageUrl":448,"price":449,"rating":450,"reviews":451,"clickShare90":426,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B0DRB6F7KF","Belloxis 70th Birthday Gifts for Women 70th Birthday Gifts for Mum Cosy Cotton Socks Grip Socks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51DKcrtrGyL.jpg",5.68,4.6,645,0.1882,"2024-12-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DRB6F7KF",{"asin":456,"title":457,"brand":428,"imageUrl":458,"price":25,"rating":450,"reviews":459,"clickShare90":429,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B0DZ68NBXH","Storieme 70th Birthday Gifts for Women: Happy Birthday Presents for 70 Years Old Woman Mum Her Friends - Hand-Painted Angel Figurine for Party Decor (7.5\u002F19cm)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mxmUqnQ8L.jpg",170,0.0986,"2025-05-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZ68NBXH",{"asin":464,"title":465,"brand":431,"imageUrl":466,"price":467,"rating":468,"reviews":469,"clickShare90":432,"clickShare360":470,"launchDate":471,"amazonUrl":472},"B0GJ548MNM","QBEJIME 70th Birthday Crystal Suncatcher 70th Birthday Gifts For Women Crystal Suncatcher Gifts For 70 Year Old Woman Present For Mum Auntie Grandma Wife Friends Teacher","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FGMdsrC7L.jpg",6.86,4.2,88,0.0492,"2026-01-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GJ548MNM",{"asin":474,"title":475,"brand":434,"imageUrl":476,"price":477,"rating":478,"reviews":479,"clickShare90":435,"clickShare360":480,"launchDate":481,"amazonUrl":482},"B0C3XP234N","MOROTOLE 70th Birthday Gifts for Women 925 Sterling Silver Necklace 70th Birthday Card 70 Birthday Gifts Women Mothers Day Presents for Mom Necklace Birthday Gift for Grandma","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51h8MwQ8WtL.jpg",10.58,4.5,570,0.0804,"2023-04-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C3XP234N",{"asin":484,"title":485,"brand":437,"imageUrl":486,"price":487,"rating":488,"reviews":489,"clickShare90":438,"clickShare360":490,"launchDate":491,"amazonUrl":492},"B09VPJMKTV","70th Birthday Gifts for Women - 14oz Pink Aged To Perfection Seventy Birthday Mug Printed with Gold - Happy Birthday Keepsakes Presents for 70 Years Old Grandma Mum Nanny with Gift Box Lid Card Spoon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rff8+JPqL.jpg",11.86,4.8,2161,0.0558,"2022-03-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09VPJMKTV",{"asin":494,"title":495,"brand":440,"imageUrl":496,"price":497,"rating":498,"reviews":499,"clickShare90":441,"clickShare360":500,"launchDate":501,"amazonUrl":502},"B07Z4C22LH","Happy 70th Birthday Pop-Up Greeting Card Original Second Nature 3D Pop Up Cards","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41J4-k-VtXL.jpg",4.79,4.7,4140,0.0999,"2019-10-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07Z4C22LH",{"asin":504,"title":505,"brand":506,"imageUrl":507,"price":508,"rating":498,"reviews":509,"clickShare90":510,"clickShare360":511,"launchDate":512,"amazonUrl":513},"B0CJJNJ91C","Jeasona 70th Birthday Gifts for Men 1956 Cap 70th Birthday Gifts for Him Husband\u002FDad\u002FGrandad","Jeasona","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519ABckCZ9L.jpg",8.83,1360,0.0402,0.0235,"2023-09-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CJJNJ91C",{"asin":515,"title":516,"brand":517,"imageUrl":518,"price":519,"rating":450,"reviews":520,"clickShare90":521,"clickShare360":522,"launchDate":523,"amazonUrl":524},"B0CB8KKDPC","TuDou 70th Birthday Gifts for Women Personalised Birthday Presents for Her Turning 70 Funny Ladies 70 Year Old Pamper Hampers for Mum Grandma Best Friend Wife Sister","TuDou","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519d0yC6a4L.jpg",18.23,1341,0.0392,0.078,"2023-08-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CB8KKDPC",{"asin":526,"title":527,"brand":528,"imageUrl":529,"price":530,"rating":450,"reviews":531,"clickShare90":532,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B0F2HVHNTK","70th Birthday Gift for Women-N70 Canvas Tote Bag Makeup Bag Back in Poster","Amosking","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HCpjcCV3L.jpg",16.55,53,0.0343,0.049,"2025-03-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F2HVHNTK",{"asin":537,"title":538,"brand":539,"imageUrl":540,"price":24,"rating":450,"reviews":22,"clickShare90":541,"clickShare360":542,"launchDate":543,"amazonUrl":544},"B0DW96WQDZ","LimaLima 70th Birthday Gift For Men & Women 76mm Badge With Metal Back Funny Party Decorations","LimaLima","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51B6Y+z-33L.jpg",0.0333,0.0406,"2025-02-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DW96WQDZ",{"asin":546,"title":547,"brand":548,"imageUrl":549,"price":550,"rating":498,"reviews":551,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B0G8WRKY8N","70th Birthday Gifts for Women Unique 70 Years Old Birthday Include 20 Oz Stainless Steel Tumbler with Straw Gifts for Wife Aunt Sister Friends Her Fashion 1956 Handbag Cosmetic Bag Born in 1956 Card","OLOSONG","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ugGtYD9qL.jpg",15.81,83,0.0299,0.0185,"2025-12-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G8WRKY8N",{"asin":557,"title":558,"brand":559,"imageUrl":560,"price":561,"rating":450,"reviews":562,"clickShare90":563,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B0F99K47NS","70th Birthday Gifts for Women Funny Fluffy Socks 70th Birthday Gift Socks for 70 Year Old Woman Unique Mum Grandma Auntie Friend","Nhemeylp","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RjZ0WCDzL.jpg",4.74,43,0.0292,0.0321,"2025-05-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F99K47NS",{"asin":568,"title":569,"brand":570,"imageUrl":571,"price":572,"rating":478,"reviews":573,"clickShare90":574,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B0BJ6W4XQ1","Famdecor 70th Birthday Gifts for Women Seven Interlocking Infinity Circles Hammered Sterling Silver Necklace for Women Birthday Gifts for Mum & Grandma","Famdecor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HtYxj0biL.jpg",21.13,118,0.028,0.0365,"2022-10-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BJ6W4XQ1",{"asin":579,"title":580,"brand":581,"imageUrl":582,"price":583,"rating":450,"reviews":584,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B0G2QPXFD2","back in 1956 70th Birthday Gifts for Women Pink Tri-Fold Card Poster","back in","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F70st-joL.jpg",10.44,1384,0.0271,0.0226,"2025-11-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G2QPXFD2",{"asin":590,"title":591,"brand":592,"imageUrl":593,"price":594,"rating":450,"reviews":595,"clickShare90":596,"clickShare360":597,"launchDate":598,"amazonUrl":599},"B0DRYFQN4Q","Zyphoria 70th 1956 Birthday Gifts for Women 70 Year Old Birthday Fabulous Gifts for Women Cool 70th Canvas Tote Bag Gift for Woman Turning 70 Cup Gift Basket for Her Mom Sister Wife Grandma","Zyphoria","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51nw07aEgLL.jpg",16.33,246,0.026,0.0589,"2025-03-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DRYFQN4Q",{"asin":601,"title":602,"brand":603,"imageUrl":604,"price":605,"rating":498,"reviews":606,"clickShare90":607,"clickShare360":608,"launchDate":609,"amazonUrl":610},"B0BHWTT23Z","DIAMANTE 70th Birthday Champagne Glass Single Crystal Champagne Flute with a Hand Etched 70 - Embellished with Crystals","DIAMANTE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KyspOZtTL.jpg",15.94,121,0.0237,0.0367,"2022-05-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BHWTT23Z",{"asin":612,"title":613,"brand":614,"imageUrl":615,"price":616,"rating":488,"reviews":617,"clickShare90":618,"clickShare360":619,"launchDate":620,"amazonUrl":621},"B09HKZYK7Z","Funny 70th Birthday Gift idea 11 oz Coffee Mug for Men and Women Turning 70 Years Old as a Joke Birthday Celebration Cup Dishwasher and Microwave friendly. Best Gift for Mum dad Teacher or anyone","SAMAR","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+K8Fd9SNL.jpg",7.6,1789,0.0188,0.0316,"2021-09-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09HKZYK7Z",{"love":623,"hate":686,"returnReasons":711},[624,631,638,645,652,659,666,672,677,682],{"topic":625,"percentOfMentions":626,"verbatims":627},"Gifting Purpose",0.5241,[628,629,630],"Fun gift idea","Ideal as a gift","Good gift",{"topic":632,"percentOfMentions":633,"verbatims":634},"Quality-Overall",0.1732,[635,636,637],"Good quality although I do think it could be a little bit cheaper as it is smaller than I thought it would be","Excellent product","this is a good quality ornament I'm so pleased with as I have bought for a very special friend",{"topic":639,"percentOfMentions":640,"verbatims":641},"Value For Money",0.12279999999999999,[642,643,644],"Good value","Great value","Reasonably priced",{"topic":646,"percentOfMentions":647,"verbatims":648},"Size-Overall",0.057,[649,650,651],"Fit for purpose","True to size","Just what I wanted and it fits excellent and looks brilliant",{"topic":653,"percentOfMentions":654,"verbatims":655},"Chain\u002FKey Quality",0.030699999999999998,[656,657,658],"Beautiful necklace, very fine chain, I bought this as a gift and it was well received","Lovely necklace","Chain looks a good strong one too",{"topic":660,"percentOfMentions":661,"verbatims":662},"Advertised Vs Actual Product",0.0263,[663,664,665],"Description accurate","As described by seller","As described and quick to receive",{"topic":667,"percentOfMentions":668,"verbatims":669},"Weight Light",0.0197,[670,671],"Looks lovely, though quite light weight","Very light",{"topic":673,"percentOfMentions":674,"verbatims":675},"Warmth",0.0132,[676],"Warm and comfortable",{"topic":678,"percentOfMentions":679,"verbatims":680},"Shape\u002FStyle",0.0066,[681],"Attractive",{"topic":683,"percentOfMentions":679,"verbatims":684},"Adjustability\u002FRotatability\u002FReclining",[685],"Adjustable",[687,693,698,702,707],{"topic":632,"percentOfMentions":688,"verbatims":689},0.44439999999999996,[690,691,692],"Its not a high quality mug","Cheap as cheap","Awful quality and over priced",{"topic":646,"percentOfMentions":694,"verbatims":695},0.22219999999999998,[696,697],"Small","I was expecting it to be bigger, disappointing",{"topic":639,"percentOfMentions":699,"verbatims":700},0.11109999999999999,[691,701],"Looks expensive",{"topic":703,"percentOfMentions":704,"verbatims":705},"Material Quality",0.0556,[706],"Cheap material and card is similar to a cardboard box",{"topic":708,"percentOfMentions":704,"verbatims":709},"Flexibility",[710],"Hard to unfold",[712,714,716,718,720,722,725,728,730,732],{"reason":632,"pct":713},0.4082,{"reason":646,"pct":715},0.1837,{"reason":660,"pct":717},0.0816,{"reason":703,"pct":719},0.061200000000000004,{"reason":625,"pct":721},0.051,{"reason":723,"pct":724},"Scratch Resistance",0.0408,{"reason":726,"pct":727},"Product Condition",0.030600000000000002,{"reason":729,"pct":727},"Metal Authenticity",{"reason":639,"pct":731},0.0204,{"reason":653,"pct":731},[734,738,743,748,753,758,763,768,773,778],{"term":32,"volume":735,"growthQoq":736,"conversionRate":737},620105,-0.1139,0.0151,{"term":739,"volume":740,"growthQoq":741,"conversionRate":742},"70th birthday",59882,-0.0985,0.0072,{"term":744,"volume":745,"growthQoq":746,"conversionRate":747},"70th birthday gifts",67125,-0.2032,0.0056,{"term":749,"volume":750,"growthQoq":751,"conversionRate":752},"70th birthday gifts for mum",29046,-0.1499,0.007,{"term":754,"volume":755,"growthQoq":756,"conversionRate":757},"unusual 70th birthday gifts for her",18081,0.0615,0.0054,{"term":759,"volume":760,"growthQoq":761,"conversionRate":762},"70th birthday presents",37649,-0.5231,0.0092,{"term":764,"volume":765,"growthQoq":766,"conversionRate":767},"70th birthday gifts for her",20562,-0.2023,0.005,{"term":769,"volume":770,"growthQoq":771,"conversionRate":772},"gifts for 70 year old woman",24773,-0.2452,0.0086,{"term":774,"volume":775,"growthQoq":776,"conversionRate":777},"ladies 70th birthday gifts",14737,-0.0952,0.011,{"term":779,"volume":780,"growthQoq":781,"conversionRate":782},"mum 70th birthday gifts",11497,0.1427,0.009,[784,791,798,803,808,813],{"title":785,"href":786,"score":787,"verdict":788,"marketSize":789,"growth90":790},"mens boxers","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-boxers",69,"launch",2827603.18,0.2133,{"title":792,"href":793,"score":794,"verdict":795,"marketSize":796,"growth90":797},"sporran","\u002Fresearch\u002Fuk\u002Ffashion\u002Fsporran",70,"watch",66605.18,1.6634,{"title":799,"href":800,"score":794,"verdict":795,"marketSize":801,"growth90":802},"racer back bra clip","\u002Fresearch\u002Fuk\u002Ffashion\u002Fracer-back-bra-clip",52030.19,1.8155,{"title":804,"href":805,"score":794,"verdict":795,"marketSize":806,"growth90":807},"aviator sunglasses","\u002Fresearch\u002Fuk\u002Ffashion\u002Faviator-sunglasses",195196.21,1.0066,{"title":809,"href":810,"score":794,"verdict":795,"marketSize":811,"growth90":812},"gifts for colleagues","\u002Fresearch\u002Fuk\u002Ffashion\u002Fgifts-for-colleagues",117330.57,1.1403,{"title":814,"href":815,"score":794,"verdict":795,"marketSize":816,"growth90":817},"mens shorts","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-shorts",679369.76,2.2073,[819,826,833,840,847,854,861,868,871,878,885,892,899,906,913,920,927,934,941],{"nodeId":820,"label":821,"slug":822,"href":823,"nichesTracked":824,"marketSizeTotal":825},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":827,"label":828,"slug":829,"href":830,"nichesTracked":831,"marketSizeTotal":832},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":834,"label":835,"slug":836,"href":837,"nichesTracked":838,"marketSizeTotal":839},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":841,"label":842,"slug":843,"href":844,"nichesTracked":845,"marketSizeTotal":846},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":848,"label":849,"slug":850,"href":851,"nichesTracked":852,"marketSizeTotal":853},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":855,"label":856,"slug":857,"href":858,"nichesTracked":859,"marketSizeTotal":860},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":862,"label":863,"slug":864,"href":865,"nichesTracked":866,"marketSizeTotal":867},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":869,"marketSizeTotal":870},2461,370780225,{"nodeId":872,"label":873,"slug":874,"href":875,"nichesTracked":876,"marketSizeTotal":877},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":879,"label":880,"slug":881,"href":882,"nichesTracked":883,"marketSizeTotal":884},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":886,"label":887,"slug":888,"href":889,"nichesTracked":890,"marketSizeTotal":891},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":893,"label":894,"slug":895,"href":896,"nichesTracked":897,"marketSizeTotal":898},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":900,"label":901,"slug":902,"href":903,"nichesTracked":904,"marketSizeTotal":905},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":907,"label":908,"slug":909,"href":910,"nichesTracked":911,"marketSizeTotal":912},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":914,"label":915,"slug":916,"href":917,"nichesTracked":918,"marketSizeTotal":919},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":921,"label":922,"slug":923,"href":924,"nichesTracked":925,"marketSizeTotal":926},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":928,"label":929,"slug":930,"href":931,"nichesTracked":932,"marketSizeTotal":933},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":935,"label":936,"slug":937,"href":938,"nichesTracked":939,"marketSizeTotal":940},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":942,"label":943,"slug":944,"href":945,"nichesTracked":946,"marketSizeTotal":947},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]