---
title: "Trend — 2nd birthday decorations for girls - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/2nd-birthday-decorations-for-girls/trend"
last_updated: "2026-07-31T09:55:38.163Z"
locale: en
meta:
  description: "Niche score 55/100 · £69K/yr market · 215K searches/yr. Prices mostly outside the sweet spot ($2.68–$17.10) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £69K/yr market · 215K searches/yr. Prices mostly outside the sweet spot ($2.68–$17.10) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 2nd birthday decorations for girls - Flapen"
---

# **2nd birthday decorations for girls**

**Worth a look**

Shows low returns (0.8%), but prices mostly outside the sweet spot ($2.68–$17.10) keeps it on the watch list.

Market size 17Growth 21Conversion 52Competition 86Returns 96Price range 15Avg price 21Brand share 94Review moat 86Quality gap 62

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Review moat**

**Great****275.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.57**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£69K**

£69K/yr · 215K searches

**Price range**

**Bad****£2.68–£17.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")