---
title: "Search terms — 12-18 months girls clothes - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/12-18-months-girls-clothes/search-terms"
last_updated: "2026-07-31T11:54:16.347Z"
locale: en
meta:
  description: "Niche score 50/100 · £47K/yr market · 272K searches/yr · £11.15 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £47K/yr market · 272K searches/yr · £11.15 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 12-18 months girls clothes - Flapen"
---

# **12-18 months girls clothes**

**Worth a look**

Shows a fragmented shelf (top 5 take 15% of clicks), but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 19Conversion 19Competition 96Returns 86Price range 46Avg price 43Brand share 95Review moat 44Quality gap 43

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****£4.10–£24.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,066.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£11.15**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£47K**

£47K/yr · 272K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")