[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-fashion-10-year-old-gifts-for-boys":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":186,"baselines":226,"demand":231,"seasonality":546,"brandShare":559,"products":581,"feedback":833,"searchTerms":989,"related":1037,"lastUpdated":167},"263dee8df4550b678e061b6f6331449d","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":54,"label":55,"slug":56,"href":57},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":173,"pageQuality":174,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":182,"top20BrandShare":183,"primePct":184,"oosRate":185},200421,610283,5.378,0.0349,0.0221,0.5358,0.5663,4.43,8761,14.86,6.6,28.87,26,15000,0.9231,0.0129,4,5,"10 year old gifts for boys","10-year-old-gifts-for-boys","\u002Fresearch\u002Fuk\u002Ffashion\u002F10-year-old-gifts-for-boys","Boys","2026-07-23T01:44:36.389813+00:00",21,88,135,[172],"low_review_barrier",131,0,12500,100,250,185750,222900,34,169,0.912,0.9875,1,0.0234,{"score":187,"verdict":188,"components":189},51,"watch",[190,195,198,202,205,208,211,216,219,222],{"key":191,"score":192,"weight":193,"raw":194},"marketSize",39,0.15,200420.6,{"key":196,"score":197,"weight":193,"raw":148},"growth",29,{"key":199,"score":200,"weight":201,"raw":149},"conversion",28,0.1,{"key":203,"score":204,"weight":193,"raw":150},"competition",52,{"key":206,"score":207,"weight":201,"raw":151},"brandShare",78,{"key":209,"score":210,"weight":201,"raw":152},"qualityGap",53,{"key":212,"score":213,"weight":214,"raw":215},"reviewMoat",22,0.05,8760.62,{"key":217,"score":218,"weight":201,"raw":160},"returns",89,{"key":220,"score":221,"weight":214,"raw":154},"avgPrice",74,{"key":223,"score":224,"weight":214,"raw":225},"priceRange",62,0.6228109564436461,{"avgRating":227,"medianPrice":228,"medianReturnRate":229,"nichesTracked":230},4.36,12.12,0.0064,27606,{"points":232,"droppedPartialWeek":545},[233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533,536,539,542],{"week":234,"volume":235},"2024-07-28",5413,{"week":237,"volume":238},"2024-08-04",17736,{"week":240,"volume":241},"2024-08-11",17636,{"week":243,"volume":244},"2024-08-18",15726,{"week":246,"volume":247},"2024-08-25",16729,{"week":249,"volume":250},"2024-09-01",20338,{"week":252,"volume":253},"2024-09-08",24445,{"week":255,"volume":256},"2024-09-15",26544,{"week":258,"volume":259},"2024-09-22",25479,{"week":261,"volume":262},"2024-09-29",27394,{"week":264,"volume":265},"2024-10-06",29395,{"week":267,"volume":268},"2024-10-13",41082,{"week":270,"volume":271},"2024-10-20",30443,{"week":273,"volume":274},"2024-10-27",28874,{"week":276,"volume":277},"2024-11-03",33163,{"week":279,"volume":280},"2024-11-10",45856,{"week":282,"volume":283},"2024-11-17",51905,{"week":285,"volume":286},"2024-11-24",72968,{"week":288,"volume":289},"2024-12-01",90456,{"week":291,"volume":292},"2024-12-08",104251,{"week":294,"volume":295},"2024-12-15",109436,{"week":297,"volume":298},"2024-12-22",127043,{"week":300,"volume":301},"2024-12-29",35365,{"week":303,"volume":304},"2025-01-05",24808,{"week":306,"volume":307},"2025-01-12",25754,{"week":309,"volume":310},"2025-01-19",24653,{"week":312,"volume":313},"2025-01-26",23056,{"week":315,"volume":316},"2025-02-02",24134,{"week":318,"volume":319},"2025-02-09",24826,{"week":321,"volume":322},"2025-02-16",23026,{"week":324,"volume":325},"2025-02-23",19571,{"week":327,"volume":328},"2025-03-02",22815,{"week":330,"volume":331},"2025-03-09",23849,{"week":333,"volume":334},"2025-03-16",23919,{"week":336,"volume":337},"2025-03-23",23763,{"week":339,"volume":340},"2025-03-30",25223,{"week":342,"volume":343},"2025-04-06",20611,{"week":345,"volume":346},"2025-04-13",18102,{"week":348,"volume":349},"2025-04-20",19608,{"week":351,"volume":352},"2025-04-27",19207,{"week":354,"volume":355},"2025-05-04",5429,{"week":357,"volume":358},"2025-05-11",5656,{"week":360,"volume":361},"2025-05-18",5436,{"week":363,"volume":364},"2025-05-25",4844,{"week":366,"volume":367},"2025-06-01",4886,{"week":369,"volume":370},"2025-06-08",6064,{"week":372,"volume":373},"2025-06-15",5048,{"week":375,"volume":376},"2025-06-22",4592,{"week":378,"volume":379},"2025-06-29",5044,{"week":381,"volume":382},"2025-07-06",5152,{"week":384,"volume":385},"2025-07-13",7429,{"week":387,"volume":388},"2025-07-20",5921,{"week":390,"volume":391},"2025-07-27",4132,{"week":393,"volume":394},"2025-08-03",3369,{"week":396,"volume":397},"2025-08-10",5312,{"week":399,"volume":400},"2025-08-17",4365,{"week":402,"volume":403},"2025-08-24",4392,{"week":405,"volume":406},"2025-08-31",4981,{"week":408,"volume":409},"2025-09-07",6366,{"week":411,"volume":412},"2025-09-14",6940,{"week":414,"volume":415},"2025-09-21",7124,{"week":417,"volume":418},"2025-09-28",7208,{"week":420,"volume":421},"2025-10-05",8556,{"week":423,"volume":424},"2025-10-12",10862,{"week":426,"volume":427},"2025-10-19",8958,{"week":429,"volume":430},"2025-10-26",8641,{"week":432,"volume":433},"2025-11-02",9381,{"week":435,"volume":436},"2025-11-09",12797,{"week":438,"volume":439},"2025-11-16",15737,{"week":441,"volume":442},"2025-11-23",20355,{"week":444,"volume":445},"2025-11-30",25940,{"week":447,"volume":448},"2025-12-07",20661,{"week":450,"volume":451},"2025-12-14",21058,{"week":453,"volume":454},"2025-12-21",24890,{"week":456,"volume":457},"2025-12-28",10384,{"week":459,"volume":460},"2026-01-04",4156,{"week":462,"volume":463},"2026-01-11",3841,{"week":465,"volume":466},"2026-01-18",3755,{"week":468,"volume":469},"2026-01-25",3851,{"week":471,"volume":472},"2026-02-01",3696,{"week":474,"volume":475},"2026-02-08",4337,{"week":477,"volume":478},"2026-02-15",3515,{"week":480,"volume":481},"2026-02-22",3656,{"week":483,"volume":484},"2026-03-01",4387,{"week":486,"volume":487},"2026-03-08",4629,{"week":489,"volume":490},"2026-03-15",5331,{"week":492,"volume":493},"2026-03-22",4915,{"week":495,"volume":496},"2026-03-29",3815,{"week":498,"volume":499},"2026-04-05",4159,{"week":501,"volume":502},"2026-04-12",3242,{"week":504,"volume":505},"2026-04-19",3708,{"week":507,"volume":508},"2026-04-26",4001,{"week":510,"volume":511},"2026-05-03",7788,{"week":513,"volume":514},"2026-05-10",8424,{"week":516,"volume":517},"2026-05-17",8209,{"week":519,"volume":520},"2026-05-24",6817,{"week":522,"volume":523},"2026-05-31",6316,{"week":525,"volume":526},"2026-06-07",7848,{"week":528,"volume":529},"2026-06-14",7856,{"week":531,"volume":532},"2026-06-21",6763,{"week":534,"volume":535},"2026-06-28",7084,{"week":537,"volume":538},"2026-07-05",7105,{"week":540,"volume":541},"2026-07-12",6895,{"week":543,"volume":544},"2026-07-19",6695,false,[547,548,549,550,551,552,553,554,555,556,557,558],0.796190621662061,0.7464575492145994,0.7978882443234195,0.6477115654980944,0.366180595220893,0.34297384794828467,0.3407970500821274,0.5608773739592443,0.9436706192764637,1.1663185080885017,1.7905490901802428,3.378116829015175,{"top":560,"otherBrandCount":579,"otherClickShare":580},[561,564,567,570,573,576],{"brand":562,"clickShare":563},"Hollyhi",0.2444,{"brand":565,"clickShare":566},"CityComfort",0.1125,{"brand":568,"clickShare":569},"Moyel",0.0783,{"brand":571,"clickShare":572},"Navdrivl",0.06659999999999999,{"brand":574,"clickShare":575},"TOSY",0.0645,{"brand":577,"clickShare":578},"LEGO",0.0644,15,0.36929999999999996,[582,592,602,610,622,634,645,655,665,675,684,695,706,717,726,738,749,760,768,779,790,801,811,822],{"asin":583,"title":584,"brand":562,"imageUrl":585,"price":586,"rating":587,"reviews":588,"clickShare90":563,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B0CGTHSJLJ","Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mCEoBHcJL.jpg",11.88,4.1,132,0.1089,"2023-08-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CGTHSJLJ",{"asin":593,"title":594,"brand":565,"imageUrl":595,"price":596,"rating":597,"reviews":598,"clickShare90":566,"clickShare360":599,"launchDate":600,"amazonUrl":601},"B092R1Q4XF","CityComfort Hoodie For Boys and girls Fleece Oversized Hoodie Blanket 7-14 Years (Navy)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GPvtGAGtL.jpg",17.16,4.6,3896,0.091,"2021-04-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB092R1Q4XF",{"asin":603,"title":604,"brand":568,"imageUrl":605,"price":155,"rating":606,"reviews":207,"clickShare90":569,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B0F4X6NLLY","Moyel Gifts for 11 Year Old Boys Funny Boy Socks Presents for 11 Year Old Boy Birthday Gifts Creative Gifts for Boys Age Cool 11 Gift for 11 Year-Old Boy Son Grandson Nephew","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519fsY81+-L.jpg",4.5,0.0342,"2025-04-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F4X6NLLY",{"asin":611,"title":612,"brand":613,"imageUrl":614,"price":615,"rating":616,"reviews":617,"clickShare90":618,"clickShare360":619,"launchDate":620,"amazonUrl":621},"B0C5XDZHMQ","Magnetic Fidget Pen Toys For Ages 8-13 - Gifts For Teenage Boy Girl Magnet Pen Decompression Toy Pen 10 11 12 13 14 15 Year Old Boy Gift Ideas - Fidget Pens For Teens Cool Presents For 10-15 Year Old","TYJHAFN","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wkiLh1ZuL.jpg",9.6,4.4,407,0.0539,0.0764,"2023-05-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C5XDZHMQ",{"asin":623,"title":624,"brand":625,"imageUrl":626,"price":627,"rating":628,"reviews":629,"clickShare90":630,"clickShare360":631,"launchDate":632,"amazonUrl":633},"B08VG69RH5","Science MAD! Night Vision Goggles For Kids - For Fun Night Missions - Lightweight Flip Out Scope 2x Magnification Twin LED Beams Blue Lenses 6+ Years 20 x 10 x 5.5 cm (SM55)  Black","Science Mad","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519VFZ3bImS.jpg",13.31,4.2,1234,0.0467,0.0801,"2021-01-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08VG69RH5",{"asin":635,"title":636,"brand":637,"imageUrl":638,"price":639,"rating":606,"reviews":640,"clickShare90":641,"clickShare360":642,"launchDate":643,"amazonUrl":644},"B08KHLW7TX","ThinkFun Gravity Maze Falling Marble Challenge Logic Brain Game and STEM Toys for Kids and Adults Age 8 Years Up - Gifts for Children","ThinkFun","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5101SPhVemL.jpg",16.94,2594,0.041,0.0493,"2020-10-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08KHLW7TX",{"asin":646,"title":647,"brand":571,"imageUrl":648,"price":649,"rating":606,"reviews":650,"clickShare90":651,"clickShare360":652,"launchDate":653,"amazonUrl":654},"B0FYDR7TVV","10 Year Old Gifts for Boys Birthday Gifts for 10 Year Old Boy Level 10 Unlocked Gamer Gift Set with Water Bottle Baseball Cap Socks Bag Keychain Wristbands Cool 10th Present for Son Grandson Nephew","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51w2rXH7EJL.jpg",15.58,57,0.0378,0.0176,"2025-10-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FYDR7TVV",{"asin":656,"title":657,"brand":574,"imageUrl":658,"price":659,"rating":628,"reviews":660,"clickShare90":661,"clickShare360":662,"launchDate":663,"amazonUrl":664},"B0CMP9M725","TOSY Flying Ring - 12 LEDs Super Bright Very Soft & Phosphorescent Rim Auto Light Up Safe Waterproof Lightweight frisbee Cool Fun Christmas & Outdoor\u002FIndoor Gift Toy for Boys\u002FGirls\u002FKids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51hBREcC7OL.jpg",12,17318,0.0347,0.0516,"2023-11-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CMP9M725",{"asin":666,"title":667,"brand":668,"imageUrl":669,"price":156,"rating":616,"reviews":670,"clickShare90":671,"clickShare360":672,"launchDate":673,"amazonUrl":674},"B08HM4133L","SCRIB3D P1 3D Printing Pen with Display - Includes 3D Pen 3 Starter Colors of PLA Filament Stencil Book + Project Guide and Charger","SCRIB3D","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51NE+IoVkRL.jpg",23605,0.0315,0.0368,"2020-10-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08HM4133L",{"asin":676,"title":677,"brand":571,"imageUrl":678,"price":679,"rating":606,"reviews":650,"clickShare90":680,"clickShare360":681,"launchDate":682,"amazonUrl":683},"B0GSPZGFJW","11 Year Old Boy Gifts Birthday Gifts for 11 Year Old Boys Game Theme LEVEL 11 UNLOCKED Gift Set Water Bottle Baseball Cap Socks Bag Keychain Wristbands Cool 11th Present for Son Grandson Nephew","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tWIpbmcmL.jpg",16.07,0.0288,0.0075,"2026-03-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GSPZGFJW",{"asin":685,"title":686,"brand":577,"imageUrl":687,"price":688,"rating":689,"reviews":690,"clickShare90":691,"clickShare360":692,"launchDate":693,"amazonUrl":694},"B0DHS9Y192","LEGO Speed Champions McLaren F1 Team MCL38 Race Car Toy - Model Kit w\u002Fa Collectible Formula 1 Driver Minifigure - Gift for 10+ Year Old Boys Girls and Adult Motorsport Fans - 77251","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51N2CmaAnwL.jpg",13.32,4.8,19154,0.0264,0.0163,"2025-03-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHS9Y192",{"asin":696,"title":697,"brand":698,"imageUrl":699,"price":700,"rating":597,"reviews":701,"clickShare90":702,"clickShare360":703,"launchDate":704,"amazonUrl":705},"B000FGECAI","Learning Resources Kanoodle 3D Brain Teaser Puzzle Travel Game for Adults and Kids Ages 7 8 9 10+ Gift for Boys and Girls Featuring over 200 Challenges","Learning Resources","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41o+miqQGmL.jpg",9.77,34254,0.0242,0.0303,"2012-04-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000FGECAI",{"asin":707,"title":708,"brand":709,"imageUrl":710,"price":711,"rating":606,"reviews":712,"clickShare90":713,"clickShare360":714,"launchDate":715,"amazonUrl":716},"B00DW0GLDA","Global Gizmos 50350 Metal Pin Art Impression Toy\u002FFantastic Stocking Filler or Secret Santa Gift \u002F 3D Fun Desktop Sculpture Gadget\u002FClassic Retro Game \u002F 18cm x 13cm","Global Gizmos","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513Uvj-7EbL.jpg",8.79,4019,0.0228,0.0244,"2013-06-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00DW0GLDA",{"asin":718,"title":719,"brand":577,"imageUrl":720,"price":586,"rating":689,"reviews":721,"clickShare90":722,"clickShare360":723,"launchDate":724,"amazonUrl":725},"B0FPXFB5XP","LEGO Creator 3in1 Retro Gaming Console - Transforms into an Arcade Machine or Computer w\u002FKeyboard & Mouse - Gamer Gift Idea for 8+ Year Old Boys & Girls - 31380","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51I0oRh6ijL.jpg",6369,0.0218,0.0084,"2026-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXFB5XP",{"asin":727,"title":728,"brand":729,"imageUrl":730,"price":731,"rating":732,"reviews":733,"clickShare90":734,"clickShare360":735,"launchDate":736,"amazonUrl":737},"B074THFJ8G","Urdesw Kids Digital Waterproof Watches for 6-15 Year Old Boys & Girls - Electronic Toys & Games - Birthday Presents & Gift","Urdesw","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51E+XCyfltL.jpg",12.64,4.3,1068,0.0201,0.0337,"2017-09-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB074THFJ8G",{"asin":739,"title":740,"brand":741,"imageUrl":742,"price":743,"rating":606,"reviews":744,"clickShare90":745,"clickShare360":746,"launchDate":747,"amazonUrl":748},"B07W5QM4DP","Shashibo Shape Shifting Box - Award-Winning STEM Fidget Toy with Ultra Strong Magnets - Puzzle Cube Transforms Into 100+ Shapes Perfect Sensory Gift for Kids Teens and Adults (Spaced Out)","Shashibo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Dfr1rkm1L.jpg",15.26,65583,0.0196,0.0181,"2019-10-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07W5QM4DP",{"asin":750,"title":751,"brand":752,"imageUrl":753,"price":754,"rating":587,"reviews":755,"clickShare90":756,"clickShare360":757,"launchDate":758,"amazonUrl":759},"B08L4R6GTQ","Magnetic Dart Board for Kids 12pcs Magnetic Darts 15 Double Sided Board Game Set Safe Indoor Outdoor Family Game Best Toy Gift for Teenager 5 6 7 8 9 10 11 12 13 14 15 Years Old Boys (15)","Mistep","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xfMj1RbNL.jpg",11.44,629,0.0178,0.0116,"2020-10-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08L4R6GTQ",{"asin":761,"title":762,"brand":763,"imageUrl":764,"price":765,"rating":628,"reviews":65,"clickShare90":652,"clickShare360":766,"launchDate":590,"amazonUrl":767},"B0CGVCWX82","Flying Drone for Kids 360 Hands Free Motion Sensors Mini UFO Helicopter with LED Light - Cool Toy Gift for 6+ Boys & Girls","semai","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uBnBen-RL.jpg",20.87,0.0496,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CGVCWX82",{"asin":769,"title":770,"brand":577,"imageUrl":771,"price":772,"rating":773,"reviews":774,"clickShare90":775,"clickShare360":776,"launchDate":777,"amazonUrl":778},"B0FPXFBL13","LEGO Editions Lionel Messi Football Highlights Toy - 3D Display Model Kit w\u002FCollectible Minifigure - Kids Room Decor - Gift for 10+ Year Old Boys Girls & Adult Sports Fans - 43011","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410HoX9EzPL.jpg",17.56,4.7,781,0.0162,0.0042,"2026-04-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPXFBL13",{"asin":780,"title":781,"brand":782,"imageUrl":783,"price":784,"rating":616,"reviews":785,"clickShare90":786,"clickShare360":787,"launchDate":788,"amazonUrl":789},"B0CMV1QM4T","Skill Blox Football Keepy Up Training Dice Game (2 Pack) | Football Gift for Boys | Fun Football Skill Training Game for Kids Boys & Girls 812","SKILL BLOX","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519sSjNbU5L.jpg",11.71,859,0.0161,0.0364,"2023-11-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CMV1QM4T",{"asin":791,"title":792,"brand":793,"imageUrl":794,"price":795,"rating":606,"reviews":796,"clickShare90":797,"clickShare360":798,"launchDate":799,"amazonUrl":800},"B0FKBFP58P","Festivora 11 Year Old Boy Birthday Gift Ideas Funny Gamer Birthday Gift Set for 11th Boys Eleven Years Old Gamepad Gifts Ideas for Boys Son Grandson Nephew Friend Video Game Lovers","Festivora","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fnabGh99L.jpg",16.44,245,0.016,0.0108,"2025-07-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FKBFP58P",{"asin":802,"title":803,"brand":574,"imageUrl":804,"price":805,"rating":616,"reviews":806,"clickShare90":807,"clickShare360":808,"launchDate":809,"amazonUrl":810},"B0DMSVXBDV","TOSY Magnet Pyramid Stone - 1 Cube Transforms into 1 Billion Shapes 12 pieces 243 Rare Earth Magnets Holographic Design Magnet Tiles Creative Puzzle STEM\u002FSTEAM Toy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Be2T3wYYL.jpg",17.91,8782,0.0154,0.0494,"2024-11-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DMSVXBDV",{"asin":812,"title":813,"brand":814,"imageUrl":815,"price":816,"rating":732,"reviews":817,"clickShare90":818,"clickShare360":819,"launchDate":820,"amazonUrl":821},"B07JNNPX3S","TEKXYZ Reflex Ball with Counter App & Online Community 2 Difficulty Levels Boxing Ball with Headband Perfect for Reaction Agility Punching Speed Fight Skill & Hand Eye Coordination Training","TEKXYZ","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514KRa6ij3L.jpg",8.75,15722,0.015,0.0197,"2018-10-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07JNNPX3S",{"asin":823,"title":824,"brand":825,"imageUrl":826,"price":827,"rating":732,"reviews":828,"clickShare90":829,"clickShare360":830,"launchDate":831,"amazonUrl":832},"B01KA5K57C","Mini Arcade Machine 240 Built-In 8-Bit Games 2.5 Full Colour Screen 8-Way Joystick Handheld Retro Games Console Orb Gaming by ThumbsUp!","Thumbs Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tJgzNw+rL.jpg",17.65,2533,0.0148,0.047,"2016-08-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01KA5K57C",{"love":834,"hate":901,"returnReasons":967},[835,841,848,854,860,867,873,880,887,894],{"topic":836,"percentOfMentions":837,"verbatims":838},"Fun\u002FEntertainment Experience",0.2902,[839,840,839],"Hours of entertainment","Good fun",{"topic":842,"percentOfMentions":843,"verbatims":844},"Gifting Purpose",0.15789999999999998,[845,846,847],"Birthday gift","It was a gift","Excellent gift",{"topic":849,"percentOfMentions":850,"verbatims":851},"Value For Money",0.1144,[852,853,852],"Good value for money","Good value",{"topic":855,"percentOfMentions":850,"verbatims":856},"Quality-Overall",[857,858,859],"Amazing quality","The quality of the cube is good, it feels strong and well made","A nice quality set for a birthday 10 year old",{"topic":861,"percentOfMentions":862,"verbatims":863},"Ease Of Use",0.0565,[864,865,866],"Easy to use","easy to follow","Easy to throw",{"topic":868,"percentOfMentions":829,"verbatims":869},"Instructions\u002FUser Manual\u002FTroubleshooting",[870,871,872],"The instructions are clear","the instructions were easy to follow","Follow the instructions",{"topic":874,"percentOfMentions":875,"verbatims":876},"Design-Overall",0.0126,[877,878,879],"the finished items look fantastic","Nicely made and presented","Great art project",{"topic":881,"percentOfMentions":882,"verbatims":883},"Size-Overall",0.0124,[884,885,886],"They fit me","The size and quality is apt for the price","Good Travel size",{"topic":888,"percentOfMentions":889,"verbatims":890},"Advertised Vs Actual Product",0.011200000000000002,[891,892,893],"As shown","Product was as described","operated as expected",{"topic":895,"percentOfMentions":896,"verbatims":897},"Display-Overall",0.0104,[898,899,900],"the screen is clear","Nice looking as a display","this is a great model to display",[902,909,915,921,927,934,940,947,954,961],{"topic":903,"percentOfMentions":904,"verbatims":905},"Durability",0.11710000000000001,[906,907,908],"broke after a month","falls apart very easily","broke after 1 use",{"topic":849,"percentOfMentions":910,"verbatims":911},0.1085,[912,913,914],"Its expensive for what you get","it's a little on the pricey side","way overpriced for what it is",{"topic":881,"percentOfMentions":916,"verbatims":917},0.10220000000000001,[918,919,920],"Hand size might be an issue check sizes first before ordering R","How big","Very small",{"topic":855,"percentOfMentions":922,"verbatims":923},0.0635,[924,925,926],"Poor quality","Very low quality for the price","The quality looked cheap; buy cheap, get cheap I suppose",{"topic":928,"percentOfMentions":929,"verbatims":930},"Functionality-Overall",0.055999999999999994,[931,932,933],"Didnt work","don't work well at all","The lights are not working",{"topic":861,"percentOfMentions":935,"verbatims":936},0.0437,[937,938,939],"Not easy to controll","its a bit hard to do things","Hard to see",{"topic":941,"percentOfMentions":942,"verbatims":943},"Color",0.035699999999999996,[944,945,946],"it only lights up blue","it started to clog with the colours","apitting the coloura out",{"topic":948,"percentOfMentions":949,"verbatims":950},"Charging",0.0302,[951,952,953],"doesn't fully charge","Would Not Recharge","Needs constant recharging",{"topic":955,"percentOfMentions":956,"verbatims":957},"Noise Level",0.0298,[958,959,960],"its just super loud","Super Loud,","How big & how noisy",{"topic":962,"percentOfMentions":702,"verbatims":963},"Strength",[964,965,966],"Flimsy, broke very quickly","Flimsy","Not robust",[968,970,972,974,977,979,981,982,984,986],{"reason":928,"pct":969},0.1795,{"reason":881,"pct":971},0.1414,{"reason":842,"pct":973},0.1197,{"reason":975,"pct":976},"Defective Material\u002FParts",0.10859999999999999,{"reason":855,"pct":978},0.0693,{"reason":903,"pct":980},0.0537,{"reason":948,"pct":642},{"reason":849,"pct":983},0.0435,{"reason":888,"pct":985},0.0334,{"reason":987,"pct":988},"Adhesion\u002FStickiness",0.0191,[990,994,999,1004,1009,1014,1019,1024,1028,1033],{"term":163,"volume":991,"growthQoq":992,"conversionRate":993},198760,-0.0453,0.0074,{"term":995,"volume":996,"growthQoq":997,"conversionRate":998},"gifts for 11 year old boys",149289,-0.0177,0.0071,{"term":1000,"volume":1001,"growthQoq":1002,"conversionRate":1003},"cool presents for 9 year olds",78909,0.1251,0.0015,{"term":1005,"volume":1006,"growthQoq":1007,"conversionRate":1008},"cool presents for 11 year olds boys",21683,1.5809,0.004,{"term":1010,"volume":1011,"growthQoq":1012,"conversionRate":1013},"top ten presents for 10 year olds",50390,0.4134,0.0039,{"term":1015,"volume":1016,"growthQoq":1017,"conversionRate":1018},"best gifts for boys 10 years",33166,-0.0306,0.0022,{"term":1020,"volume":1021,"growthQoq":1022,"conversionRate":1023},"top gifts for 11 year old boys",43522,-0.424,0.0029,{"term":1025,"volume":1026,"growthQoq":1027,"conversionRate":174},"toys for 15 year old boys",7435,-0.1697,{"term":1029,"volume":1030,"growthQoq":1031,"conversionRate":1032},"cool things for 10 year olds boys",8355,0.3649,0.0021,{"term":1034,"volume":1035,"growthQoq":1036,"conversionRate":174},"cool things for 10-year-old boy",4773,-0.6307,[1038,1045,1051,1056,1061,1066],{"title":1039,"href":1040,"score":1041,"verdict":1042,"marketSize":1043,"growth90":1044},"mens boxers","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-boxers",69,"launch",2827603.18,0.2133,{"title":1046,"href":1047,"score":1048,"verdict":188,"marketSize":1049,"growth90":1050},"sporran","\u002Fresearch\u002Fuk\u002Ffashion\u002Fsporran",70,66605.18,1.6634,{"title":1052,"href":1053,"score":1048,"verdict":188,"marketSize":1054,"growth90":1055},"aviator sunglasses","\u002Fresearch\u002Fuk\u002Ffashion\u002Faviator-sunglasses",195196.21,1.0066,{"title":1057,"href":1058,"score":1048,"verdict":188,"marketSize":1059,"growth90":1060},"racer back bra clip","\u002Fresearch\u002Fuk\u002Ffashion\u002Fracer-back-bra-clip",52030.19,1.8155,{"title":1062,"href":1063,"score":1048,"verdict":188,"marketSize":1064,"growth90":1065},"gifts for colleagues","\u002Fresearch\u002Fuk\u002Ffashion\u002Fgifts-for-colleagues",117330.57,1.1403,{"title":1067,"href":1068,"score":1048,"verdict":188,"marketSize":1069,"growth90":1070},"mens shorts","\u002Fresearch\u002Fuk\u002Ffashion\u002Fmens-shorts",679369.76,2.2073]