---
title: "Witches Broom — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/everything-else/witches-broom"
last_updated: "2026-08-01T08:17:52.953Z"
locale: en
meta:
description: "Niche score 40/100 · £52K/yr market · 221K searches/yr · £9.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £52K/yr market · 221K searches/yr · £9.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Witches Broom — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **witches broom**
**Skip it**
Soft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 32Competition 47Returns 98Price range 7Avg price 26Brand share 45Review moat 58Quality gap 89
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,167.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.06**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£52K**
£52K/yr · 221K searches
**Price range**
**Bad****£4.96–£15.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-61.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, witches broom is a £52K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **witches broom market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£91K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#753**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **50%**
- **Out of stock**
- **34.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**18%**
- TDBS The Dustpan and Brush Store42% - Smiffys16% - VIROSA8% - I LOVE FANCY DRESS7% - Unibos5% - Lezevn4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -61.8% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 18.5×
[**Open Trend **](https://flapen.com/research/uk/everything-else/witches-broom/trend)
## **Top witches broom search terms**
- **witches broom**74K/yr-40.4%3.0% conv. - **broomstick**30K/yr-41.7%1.7% conv. - **witch broom**19K/yr-62.8%1.7% conv. - **witches broomstick**20K/yr-63.6%2.8% conv. - **witch broomstick**11K/yr-65.1%2.0% conv. - **broom stick witch**7K/yr-71.5%1.9% conv. - **kids broomstick**8K/yr-84.5%3.6% conv. - **witches broomstick kids**8K/yr-84.3%1.9% conv. - **witches broomstick adult**7K/yr-65.7%4.5% conv. - **witch broomstick kids**8K/yr-88.1%2.6% conv. [**All search terms **](https://flapen.com/research/uk/everything-else/witches-broom/search-terms)
## **Top witches broom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Witches Outdoor Broom 120cm - Besom Garden Broom with Twigs Natural Binding Twine Sturdy Handle - Effortlessly Clears Paths and Pavements Ideal for Patio Driveway Halloween**TDBS The Dustpan and Brush Store**£7.81**4.4★72 rev](https://www.amazon.co.uk/dp/B0FGD7NDKJ) [2**Traditional Corn Broom with 100% Natural Straw Bristles - Outdoor Broom for Horse Stables Farm Yards Gardens and Workplaces - 120cm Wooden Handle No Need to Bend Broom**TDBS The Dustpan and Brush Store**£10.80**4.6★369 rev](https://www.amazon.co.uk/dp/B0DB1JQ6V7) [3**VIROSA Evil Witch Broomstick | Lightweight | Comfortable Grip | Halloween Costume Accessory for Witches | Perfect for Fancy Dress Cosplay Decorations and World Book Week**VIROSA**£8.99**3.7★103 rev](https://www.amazon.co.uk/dp/B0C1P57CLC) [4**Smiffys Authentic Witchs Broom Stick Brown 101cm/40in Halloween Fancy Dress Accessory Witch Dress Up Accessories**Smiffys**£5.63**4.0★664 rev](https://www.amazon.co.uk/dp/B003BGGHZM) [5**Smiffys Extendable Authentic Broomstick 3 Pieces 98cm Halloween Fancy Dress Accessory Witch Dress Up Accessories**Smiffys**£10.00**3.5★28 rev](https://www.amazon.co.uk/dp/B0BC228BPN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Witch Broom with Ribbon for Kids Boys Girls Halloween Magic Broomstick Toy Decoration Party Favor Photo Booth (Black A 130cm*25cm)**ESSECMBS**£8.23**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1MNKP7J) [**Unibos | Witches Outdoor Broom Brush 100cm Traditional Besom Garden Broom With Twigs Sturdy Handle - Effortlessly Clears Paths & Pavements Ideal To Sweep Up The Leaves Patio Driveway Cosplay**Unibos**£8.45**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GVBQRPXN) [**Witches Outdoor Broom 120cm - Besom Garden Broom with Twigs Natural Binding Twine Sturdy Handle - Effortlessly Clears Paths and Pavements Ideal for Patio Driveway Halloween**TDBS The Dustpan and Brush Store**£7.81**72 rev10mo ago](https://www.amazon.co.uk/dp/B0FGD7NDKJ) [**Witches Outdoor Broom 140cm - Besom Garden Broom with Twigs Natural Binding Twine Sturdy Handle - Effortlessly Clears Paths and Pavements Ideal for Patio Driveway Halloween**TDBS The Dustpan and Brush Store**£10.77**72 rev1y ago](https://www.amazon.co.uk/dp/B0FGD8V4V4) [**Wicked: Elphaba Broom - The Noble Collection**The Noble Collection**£13.37**526 rev1y ago](https://www.amazon.co.uk/dp/B0D6H2CMQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Witch Broom with Ribbon for Kids Boys Girls Halloween Magic Broomstick Toy Decoration Party Favor Photo Booth (Black A 130cm*25cm)**ESSECMBS**£8.23**0.0★**▲ 904%**](https://www.amazon.co.uk/dp/B0H1MNKP7J) [**Unibos | Witches Outdoor Broom Brush 100cm Traditional Besom Garden Broom With Twigs Sturdy Handle - Effortlessly Clears Paths & Pavements Ideal To Sweep Up The Leaves Patio Driveway Cosplay**Unibos**£8.45**4.6★**▲ 850%**](https://www.amazon.co.uk/dp/B0GVBQRPXN) [**Lifewit Outdoor/Indoor Broom Heavy Duty Sweeping Soft Floor Brush with 53 Extendable Long Handle Household Angle Corner Brooms for Kitchen Patio Garage Deck Lobby Courtyard Orange**Lifewit**£9.67**4.3★**▲ 452%**](https://www.amazon.co.uk/dp/B0BVZG65VC) [**Elliott Traditional Wooden Straw Corn Broom - Heavy Duty for Indoor or Outdoor Cleaning in all Weather Conditions Use Wet Dry or with Chemicals Wide Sweeping Area**Elliott**£15.80**4.2★**▲ 383%**](https://www.amazon.co.uk/dp/B002SPGWSY) [**Newman and Cole Wooden Broom Handle Stick Wood Broomstick/Wooden Pole for Floor Mop Handle Brush Broom - 4ft (120cm) x 1 1/8 (28-29mm) Handles - Pack of 1**Newman and Cole**£4.96**4.4★**▲ 261%**](https://www.amazon.co.uk/dp/B088P3YRFK)
**~~View all trending →~~**
## **What buyers say about witches broom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Value For Money**14%
*“Good price”*
**Advertised Vs Actual Product**9%
*“just what we were looking for”*
**Ease Of Cleaning**9%
*“Clean Sweep”*
**Brush Quality**6%
*“Good brush”*
**Assembly/Installation**5%
*“easy to assemble”*
**Strength**5%
*“Good solid pole”*
**Ease Of Use**3%
*“Easy to use”*
**Weight Light**3%
*“It helpful light weight”*
**Handle Quality**3%
*“The handle is easy to assemble”*
### **What buyers complain about **
**Size-Overall**17%
*“didnt fit my yard broom”*
**Quality-Overall**13%
*“Absolutely rubbish”*
**Strength**11%
*“flimsy”*
**Durability**8%
*“Broke on first use”*
**Value For Money**8%
*“not at all worth the money”*
**Advertised Vs Actual Product**6%
*“Couldn't find a reference on the box”*
**Ease Of Use**4%
*“Not easy to use”*
**Weight Heavy**3%
*“Heavy and annoying to use”*
**Mechanism Issues**3%
*“Unable to screw 4th part of the handle no matter how I tried obviously I pa rt was wrongly made”*
**Spray/Flow**3%
*“The bristles spray what I am trying to sweep rather than collect”*
### **Top return reasons **
**Defective Material/Parts**17%
**Size-Overall**16%
**Add-Ons/Attachments**9%
**Quality-Overall**8%
**Functionality-Overall**7%
**Weight Heavy**5%
**Strength**4%
**Durability**4%
**Soft Feel**3%
**Assembly/Installation**3%
## **Common questions**
- **Is witches broom profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -61.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the witches broom niche?**
- 16 brands and 51 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in witches broom?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.4%.
- **When does demand for witches broom peak?**
- Demand peaks in Mar–Sep–Oct–Nov; the busiest month runs 18.5× the quietest.
- **What does it cost to enter the witches broom niche?**
- Listings span £4.96–£15.80; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.
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