---
title: "Trend — floral gums - Flapen"
canonical_url: "https://flapen.com/research/uk/everything-else/floral-gums/trend"
last_updated: "2026-07-31T08:42:05.013Z"
locale: en
meta:
  description: "Niche score 47/100 · £81K/yr market · 46K searches/yr · £14.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £81K/yr market · 46K searches/yr · £14.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — floral gums - Flapen"
---

# **floral gums**

**Skip it**

Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 12Conversion 95Competition 24Returns 100Price range 47Avg price 68Brand share 28Review moat 93Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****145.62**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£14.18**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£6.22–£22.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£81K**

£81K/yr · 46K searches

**Growth**

**Bad****-26.2%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")