---
title: "Floral Gums — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/everything-else/floral-gums"
last_updated: "2026-07-31T06:31:05.347Z"
locale: en
meta:
description: "Niche score 47/100 · £81K/yr market · 46K searches/yr · £14.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £81K/yr market · 46K searches/yr · £14.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Floral Gums — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **floral gums**
**Skip it**
Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 12Conversion 95Competition 24Returns 100Price range 47Avg price 68Brand share 28Review moat 93Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****145.62**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.18**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£6.22–£22.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£81K**
£81K/yr · 46K searches
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, floral gums is a £81K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floral gums market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£57K–£71K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **38%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **214 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**8%**
- Berrymans39% - Krazy Kandi16% - Squirrel12% - Squirrel Brand11% - GIANT BRADLEY'S SWEET SHOP10% - A-Z Sweetshop4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/everything-else/floral-gums/trend)
## **Top floral gums products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£9.75**3.8★37 rev](https://www.amazon.co.uk/dp/B0F676J1XZ) [2**Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting**Krazy Kandi**£22.87**4.7★10 rev](https://www.amazon.co.uk/dp/B0GQVQXSZK) [3**Floral Gums 2.25kg Sweet Jar**GIANT BRADLEY'S SWEET SHOP**£22.13**4.5★59 rev](https://www.amazon.co.uk/dp/B0CJB1ZSZL) [4**Original Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£15.07**4.4★323 rev](https://www.amazon.co.uk/dp/B07S2TZCVX) [5**Squirrel Floral Gums 1 kg Pack 1 kg**Squirrel Brand**£13.98**4.3★97 rev](https://www.amazon.co.uk/dp/B07DC35BHH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting**Krazy Kandi**£22.87**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVQXSZK) [**Maysford Floral Gums Gift Jar**Maysford of London**£12.41**4 rev8mo ago](https://www.amazon.co.uk/dp/B0FYGVT7NN) [**Original Floral Gums | 500g | Sharing Pouch By Sweetish**Sweetish**£11.06**13 rev1y ago](https://www.amazon.co.uk/dp/B0FBMJ2QB1) [**Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£9.75**37 rev1y ago](https://www.amazon.co.uk/dp/B0F676J1XZ) [**Retro Classic Floral Gums Sweets Assorted Fruit and Flower Flavour Gums 2.25kg Traditonal Flavour. Ideal for Parties. Family Favourite.**A Quarter Of**£21.66**30 rev1y ago](https://www.amazon.co.uk/dp/B0DFQDSW4F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Original Floral Gems Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£15.07**4.4★**▲ 387%**](https://www.amazon.co.uk/dp/B07S2TZCVX) [**Squirrel Floral Gums 2.25kg Resealable Jar | Traditional Scented Sweets | Bulk Retro Confectionery for Sharing and Gifting**Krazy Kandi**£22.87**4.7★**▲ 196%**](https://www.amazon.co.uk/dp/B0GQVQXSZK) [**Floral Gums 2.25kg Sweet Jar**GIANT BRADLEY'S SWEET SHOP**£22.13**4.5★**▲ 89%**](https://www.amazon.co.uk/dp/B0CJB1ZSZL) [**Squirrel Floral Gums 1 kg Pack 1 kg**Squirrel Brand**£13.98**4.3★**▲ 65%**](https://www.amazon.co.uk/dp/B07DC35BHH) [**Floral Gums Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£9.75**3.8★**▲ 52%**](https://www.amazon.co.uk/dp/B0F676J1XZ)
**~~View all trending →~~**
## **What buyers say about floral gums**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**31%
*“Sweet treat”*
**Value For Money**23%
*“Good value for money”*
**Taste-Overall**17%
*“they taste exactly the same as they did when I was a kid”*
**Advertised Vs Actual Product**8%
*“Just as described”*
**Quality-Overall**8%
*“Fantastic product”*
**Flavor**2%
*“Original flavour”*
**Soft Feel**2%
*“a softer texture”*
**Texture/Consistency-Overall**2%
*“Taste and texture Just the I remember”*
**Ease Of Use**2%
*“Quick and hassle free purchase”*
**Ease Of Chewing/Swallowing**1%
*“Theyre soft enough to chew without being sticky”*
### **What buyers complain about **
**Taste-Overall**32%
*“didnt taste like as the ones i have bought previously”*
**Hard Feel**14%
*“Too hard”*
**Flavor**11%
*“No flavour”*
**Quality-Overall**6%
*“No where near as good as previously”*
**Smell**6%
*“Scented”*
**Sweetness**6%
*“Very sticky sweets, no taste and really not nice”*
**Value For Money**5%
*“Bit expensive”*
**Ease Of Chewing/Swallowing**3%
*“Very hard to difficult to eat”*
**Texture/Consistency-Overall**3%
*“Unfortunately unusual texture- beware”*
**Durability**3%
*“they didn't last very long”*
## **Common questions**
- **Is floral gums profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the floral gums niche?**
- 9 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in floral gums?**
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Flavor. The return rate is 0.0%.
- **When does demand for floral gums peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the floral gums niche?**
- Listings span £6.22–£22.87; the average listing price is £14.18 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.
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