---
title: "Family Tree — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/everything-else/family-tree"
last_updated: "2026-07-31T06:30:17.485Z"
locale: en
meta:
description: "Niche score 43/100 · £37K/yr market · 94K searches/yr · £15.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £37K/yr market · 94K searches/yr · £15.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Family Tree — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **family tree**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 13Conversion 31Competition 44Returns 95Price range 65Avg price 77Brand share 18Review moat 74Quality gap 76
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****539.84**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.07–£33.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-23.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£37K**
£37K/yr · 94K searches
According to Flapen's Amazon United Kingdom niche tracking, family tree is a £37K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **family tree market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£32K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#3,287**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **74%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**20**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**5%**
- My History73% - Templatables12% - hejiagongsi3% - MDF Craft Supplies3% - WRITWAA2% - Thetford Design2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/everything-else/family-tree/trend)
## **Top family tree search terms**
- **family tree charts to fill in**30K/yr-23.3%2.2% conv. - **family tree**35K/yr-27.0%0.6% conv. - **family tree chart**7K/yr-22.3%2.4% conv. - **family tree gifts**9K/yr-33.5%0.3% conv. - **family tree charts**4K/yr-8.5%0.9% conv. - **personalised family tree**5K/yr-24.6%0.0% conv. - **family tree template**2K/yr+6.7%1.8% conv. - **personalised family tree gifts**2K/yr-17.3%0.4% conv. [**All search terms **](https://flapen.com/research/uk/everything-else/family-tree/search-terms)
## **Top family tree products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Family Tree Chart; Compact 8 Generation Pedigree Chart 120g paper (coloured folded)**My History**£7.62**4.3★1,379 rev](https://www.amazon.co.uk/dp/B07VC92NBT) [2**My History Family tree working chart (10 generations tall 1 metre long)**My History**£16.15**4.1★422 rev](https://www.amazon.co.uk/dp/B015Y096LY) [3**Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History**Templatables**£5.14**4.9★26 rev](https://www.amazon.co.uk/dp/B0G3MF1HF8) [4**Family Tree Chart - 10 Generation Double Chart (Coloured Boxes 120 g Paper)**My History**£17.45**4.4★834 rev](https://www.amazon.co.uk/dp/B01M4NJH89) [5**My History Family Tree Chart; Compact 8 Generation Pedigree Chart 120g paper (plain folded)**My History**£8.29**4.3★1,379 rev](https://www.amazon.co.uk/dp/B07VF8QLH2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History**Templatables**£5.14**26 rev8mo ago](https://www.amazon.co.uk/dp/B0G3MF1HF8) [**WRITWAA Family Generation Genealogy Poster 7.87X6.30In Canvas Family Tree Chart Fillable Ancestry Chart Wall Art for Home Decoration and Educational Use**WRITWAA**£7.32**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FS2DR6CZ) [**100 Sheets 3 Hole 12th Generation Family Group Sheets Two-Sided Blank Genealogy Forms 8.5×11 Inch Family Tree Charts Worksheets for Research Ancestry**MSHUNKEJI**£14.07**270 rev1y ago](https://www.amazon.co.uk/dp/B0DXL2GXSP) [**Family Tree Photo Frame Stickers for Wall DIY 3D Tree Wall Stickers Living Room Tree Wall Sticker Tree of Life Wall Art for Living Room Wall Decorations for Bedrooms (207x146cm Black)**hejiagongsi**£20.72**695 rev3y ago](https://www.amazon.co.uk/dp/B0CCJ6XSHX) [**Fabian Clarke London Family Tree Frame 50 x 50cm With 6 Hanging Photo Frames Free Standing For Home Family Birthday Gift**Fabian Clarke London**£17.06**159 rev5y ago](https://www.amazon.co.uk/dp/B093T9Y187)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**My History Family tree working chart (1 metre 14 generation)**My History**£18.02**4.3★**▲ 252%**](https://www.amazon.co.uk/dp/B015Y23XRA) [**100 Sheets 3 Hole 12th Generation Family Group Sheets Two-Sided Blank Genealogy Forms 8.5×11 Inch Family Tree Charts Worksheets for Research Ancestry**MSHUNKEJI**£14.07**4.5★**▲ 238%**](https://www.amazon.co.uk/dp/B0DXL2GXSP) [**Templatables Family Tree Charts to Fill In A3 Ancestry Posters (6 & 8 Generations) 10 Pack Double-Sided Genealogy Charts Thick Quality Paper Folded to A4 Trace & Share Your Family History**Templatables**£5.14**4.9★**▲ 124%**](https://www.amazon.co.uk/dp/B0G3MF1HF8) [**Family Tree Chart - 10 Generation Double Chart (Plain Boxes 120g Paper)**My History**£7.91**4.4★**▲ 44%**](https://www.amazon.co.uk/dp/B00AKF33FY) [**WRITWAA Family Generation Genealogy Poster 7.87X6.30In Canvas Family Tree Chart Fillable Ancestry Chart Wall Art for Home Decoration and Educational Use**WRITWAA**£7.32**1.5★**▲ 26%**](https://www.amazon.co.uk/dp/B0FS2DR6CZ)
**~~View all trending →~~**
## **What buyers say about family tree**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“Good Quality”*
**Value For Money**13%
*“Value for money good price this was a Christmas gift”*
**Ease Of Use**10%
*“Simple to use”*
**Advertised Vs Actual Product**8%
*“Just as described”*
**Print Quality**5%
*“Lovely frame to have all the grandchildren prints in”*
**Collectibles**5%
*“Great charts”*
**Paper Quality**5%
*“Quality paper”*
**Size-Overall**4%
*“Great size and easy to put up and great value for money”*
**Design-Overall**3%
*“The layout is clean, easy to follow, and leaves enough space for names, dates, and notes”*
**Upholstery/Fabric Quality**3%
*“Lovely wall vinyl which my fiancé loves”*
### **What buyers complain about **
**Size-Overall**30%
*“Small”*
**Quality-Overall**20%
*“Very poor quality”*
**Adhesion/Stickiness**20%
*“Not good didn't even stick to wall”*
**Value For Money**20%
*“Very pale lines almost cant see them thought this was on the expensive side for what it is”*
### **Top return reasons **
**Size-Overall**26%
**Defective Material/Parts**18%
**Frame Quality**16%
**Quality-Overall**13%
**Material Quality**5%
**Strength**3%
**Gifting Purpose**3%
**Value For Money**3%
**Flatness**3%
**Smell**3%
## **Common questions**
- **Is family tree profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the family tree niche?**
- 10 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in family tree?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.9%.
- **When does demand for family tree peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the family tree niche?**
- Listings span £5.07–£33.15; the average listing price is £15.83 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.
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