---
title: "Trend — wireless earbuds - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/wireless-earbuds/trend"
last_updated: "2026-07-31T19:22:05.258Z"
locale: en
meta:
  description: "Niche score 63/100 · £18.0M/yr market · 15.1M searches/yr · £29.30 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £18.0M/yr market · 15.1M searches/yr · £29.30 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — wireless earbuds - Flapen"
---

# **wireless earbuds**

**Launch it**

A $18.0M/yr market growing +0.7% this quarter with returns at 1.9% — clears our launch bar.

Market size 100Growth 26Conversion 51Competition 70Returns 76Price range 53Avg price 95Brand share 66Review moat 15Quality gap 63

**Market size**

**Incredible****£18.0M**

£18.0M/yr · 15.1M searches

**Avg price**

**Incredible****£29.30**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.23–£164.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****21,588.24**

avg incumbent reviews — the moat a new listing must climb