---
title: "Waterproof Phone Pouch — £578K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/waterproof-phone-pouch"
last_updated: "2026-07-31T08:51:28.452Z"
locale: en
meta:
description: "Niche score 53/100 · £578K/yr market · 973K searches/yr. Prices mostly outside the sweet spot ($3.93–$11.13) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £578K/yr market · 973K searches/yr. Prices mostly outside the sweet spot ($3.93–$11.13) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterproof Phone Pouch — £578K/yr Amazon UK Niche (2026) - Flapen"
---
# **waterproof phone pouch**
**Worth a look**
Shows low returns (1.1%), but prices mostly outside the sweet spot ($3.93–$11.13) keeps it on the watch list.
Market size 63Growth 87Conversion 83Competition 17Returns 93Price range 0Avg price 18Brand share 24Review moat 18Quality gap 62
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+90.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£578K**
£578K/yr · 973K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****16,749.36**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.56**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.93–£11.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, waterproof phone pouch is a £578K/yr Amazon United Kingdom market (973K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof phone pouch market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£525K–£656K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**5%**
- YOSH59% - UNBREAKcable11% - ivoler8% - JOTO6% - Gritin6% - Famoby5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +90.5% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/waterproof-phone-pouch/trend)
## **Top waterproof phone pouch search terms**
- **waterproof phone pouch**519K/yr+131.4%8.3% conv. - **waterproof phone case**141K/yr+36.6%4.7% conv. - **water proof phone case for swimming**47K/yr+175.4%6.6% conv. - **waterproof phone case for swimming**45K/yr+17.6%7.0% conv. - **phone waterproof pouch**33K/yr+102.9%8.4% conv. - **underwater phone cases**32K/yr+69.2%4.6% conv. - **waterproof case**19K/yr-0.2%1.4% conv. - **waterproof phone bag**15K/yr+79.6%3.6% conv. - **iphone waterproof case swimming**15K/yr+63.3%7.0% conv. - **waterproof phone pouches**14K/yr+77.8%3.0% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/waterproof-phone-pouch/search-terms)
## **Top waterproof phone pouch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£87K30%£173K45%£260K60%£347K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YOSH Waterproof Phone Pouch 2 Pack 7 inch IPX8 Waterproof Phone Case for Swimming Travel Beach Trip Snorkelling Kayaking Underwater Case for iPhone 17 16 15 Pro Max Samsung S26 S25 S24 Ultra- Clear**YOSH**£6.79**4.4★26,783 rev](https://www.amazon.co.uk/dp/B06Y21DLWB) [2![YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2](https://m.media-amazon.com/images/I/41SIHMLZCHL.jpg)**YOSH Waterproof Phone Pouch \[Borderless Design\] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2**YOSH**£3.93**4.2★244 rev](https://www.amazon.co.uk/dp/B0CY5KTPYM) [3**UNBREAKcable Waterproof Phone Case 2-Pack IPX8 Universal Waterproof Phone Pouch Dry Bag for iPhone 17 16 15 14 13 12 11 Pro Max XR SE 2022 Samsung S25 S24 S23 S22 Ultra Huawei P70 Mate 70 up to 7**UNBREAKcable**£8.49**4.4★10,612 rev](https://www.amazon.co.uk/dp/B08YN6DBFS) [4**JOTO Waterproof Phone Pouch Cellphone Dry Bag Case for iPhone 17 Air 16 15 14 13 12 Pro Plus Max XR X 8 7 6S SE Galaxy S23 S22 S22+ S21 up to 7 -Black**JOTO**£4.54**4.4★85,937 rev](https://www.amazon.co.uk/dp/B00LBK7OSY) [5**Gritin Waterproof Phone Pouch 2 Pack IPX8 Waterproof Phone Case Bag for Swimming Adjustable Lanyard Underwater Dry Bag for iPhone 17 16 15 14 13 12 Galaxy S24 S23 S22 and Other Smartphones up to 7**Gritin**£5.19**4.5★921 rev](https://www.amazon.co.uk/dp/B0D1FWKB14)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gritin Waterproof Phone Pouch 2 Pack IPX8 Waterproof Phone Case Bag for Swimming Adjustable Lanyard Underwater Dry Bag for iPhone 17 16 15 14 13 12 Galaxy S24 S23 S22 and Other Smartphones up to 7**Gritin**£5.19**921 rev2y ago](https://www.amazon.co.uk/dp/B0D1FWKB14) [![YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2](https://m.media-amazon.com/images/I/41SIHMLZCHL.jpg)**YOSH Waterproof Phone Pouch \[Borderless Design\] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2**YOSH**£3.93**244 rev2y ago](https://www.amazon.co.uk/dp/B0CY5KTPYM) [**Laizego Waterproof Phone Pouch 2 Pack Universal IPX8 Waterproof Phone Case for Swimming Underwater Phone Dry Bag for iPhone 17 16 15 14 13 Pro Max Plus XS Samsung S26 S25 S24 up to 7 white**Laizego**£4.00**140 rev3y ago](https://www.amazon.co.uk/dp/B0C5N4YPDT) [![Spigen [2 Pack] Aqua Shield Waterproof Dry Bag [Quad Seal Tech] [Non-Toxic TPU Material] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue](https://m.media-amazon.com/images/I/41EZqKJGR4L.jpg)**Spigen \[2 Pack\] Aqua Shield Waterproof Dry Bag \[Quad Seal Tech\] \[Non-Toxic TPU Material\] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue**Spigen**£11.13**1,051 rev3y ago](https://www.amazon.co.uk/dp/B0BZS2XT13) [**Waterproof Phone Pouch 4 Pack Multicolor Phone Waterproof Case Dry Bag Protection Level: IP68 Beach Cruise for Apple iPhone Samsung and More Lanyard Included (Fits Up to 8.3) Black Blue Pink Orange**Famoby**£5.18**7,971 rev3y ago](https://www.amazon.co.uk/dp/B0BTVDM5SS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Spigen [2 Pack] Aqua Shield Waterproof Dry Bag [Quad Seal Tech] [Non-Toxic TPU Material] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue](https://m.media-amazon.com/images/I/41EZqKJGR4L.jpg)**Spigen \[2 Pack\] Aqua Shield Waterproof Dry Bag \[Quad Seal Tech\] \[Non-Toxic TPU Material\] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue**Spigen**£11.13**4.6★**▲ 191%**](https://www.amazon.co.uk/dp/B0BZS2XT13) [![YOSH Waterproof Phone Pouch [12mm Wider Adjustable Lanyard] 2-Pack IPX8 Underwater Waterproof Phone Case for Swimming for iPhone 17 16 15 Pro Max Samsung S26 S25 Ultra A56 up to 7.0 inches- Crystal](https://m.media-amazon.com/images/I/51U+rwcA+PL.jpg)**YOSH Waterproof Phone Pouch \[12mm Wider Adjustable Lanyard\] 2-Pack IPX8 Underwater Waterproof Phone Case for Swimming for iPhone 17 16 15 Pro Max Samsung S26 S25 Ultra A56 up to 7.0 inches- Crystal**YOSH**£8.27**4.4★**▲ 113%**](https://www.amazon.co.uk/dp/B0BM8TYH29) [**Laizego Waterproof Phone Pouch 2 Pack Universal IPX8 Waterproof Phone Case for Swimming Underwater Phone Dry Bag for iPhone 17 16 15 14 13 Pro Max Plus XS Samsung S26 S25 S24 up to 7 white**Laizego**£4.00**4.2★**▲ 69%**](https://www.amazon.co.uk/dp/B0C5N4YPDT) [**ivoler 4-Pack Waterproof Phone Pouches IPX8 Universal Fluorescent Design Underwater Dry Bags for Swimming for iPhone 17/16/15 Pro Max Samsung S26 Ultra (Up to 7)- Black+Rose Red+Blue+Green**ivoler**£6.36**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B072WV1ZD7) [![YOSH Waterproof Phone Pouch [Borderless Design] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2](https://m.media-amazon.com/images/I/41SIHMLZCHL.jpg)**YOSH Waterproof Phone Pouch \[Borderless Design\] IPX8 Waterproof Phone Case for Swimming Underwater Case for iPhone 17 Air 16 15 14 13 Pro Max Samsung S26 S25 S24 S23 Ultra Xiaomi 17 15 up to 7.2**YOSH**£3.93**4.2★**▲ 29%**](https://www.amazon.co.uk/dp/B0CY5KTPYM)
**~~View all trending →~~**
## **What buyers say about waterproof phone pouch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Water Resistance**25%
*“Waterproof Case”*
**Quality-Overall**23%
*“Really great item and affordable too”*
**Value For Money**13%
*“Good value for money”*
**Advertised Vs Actual Product**12%
*“Worked as advertised”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**4%
*“Perfect fit”*
**Strength**3%
*“seems solid construction with a decent seal at the top”*
**Drop/Impact Protection**3%
*“Protective”*
**Security**2%
*“seems secure enough”*
**Touch/Button Controls**1%
*“I can access the buttons easily”*
### **What buyers complain about **
**Water Resistance**17%
*“Did not let water in”*
**Durability**15%
*“Broke”*
**Quality-Overall**9%
*“Feel cheap”*
**Size-Overall**7%
*“Not fit for purpose”*
**Image/Picture Clarity**7%
*“pictures came out blurry”*
**Functionality-Overall**5%
*“Didnt work”*
**Ease Of Use**4%
*“had a bit of a struggle getting g back on”*
**Charging**3%
*“Phone wouldn't charge due to detected moisture in socket”*
**Compatibility-Overall**2%
*“Not suitable for iPhone SE”*
**Advertised Vs Actual Product**2%
*“Not as unbreakable as the name suggests”*
### **Top return reasons **
**Size-Overall**49%
**Water Resistance**10%
**Quality-Overall**7%
**Functionality-Overall**6%
**Compatibility-Overall**5%
**Ease Of Use**4%
**Strength**3%
**Value For Money**3%
**Touch/Button Controls**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is waterproof phone pouch profitable to sell on Amazon United Kingdom?**
- The niche generates £578K/yr across 11 tracked products. 90-day search growth is +90.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the waterproof phone pouch niche?**
- 8 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in waterproof phone pouch?**
- Top complaints mined from reviews: Water Resistance, Durability, Quality-Overall. The return rate is 1.1%.
- **When does demand for waterproof phone pouch peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the waterproof phone pouch niche?**
- Listings span £3.93–£11.13; the average listing price is £6.56 (sweet spot $15–$100). The average incumbent carries 16,749 reviews — the moat a new listing must climb.
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