---
title: "Vuse — £130K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/vuse"
last_updated: "2026-07-31T09:08:12.263Z"
locale: en
meta:
description: "Niche score 38/100 · £130K/yr market · 373K searches/yr · £6.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £130K/yr market · 373K searches/yr · £6.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vuse — £130K/yr Amazon UK Niche (2026) - Flapen"
---
# **vuse**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 22Conversion 61Competition 0Returns 96Price range 0Avg price 18Brand share 0Review moat 79Quality gap 95
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****427.6**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£130K**
£130K/yr · 373K searches
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.53**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.84–£11.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, vuse is a £130K/yr Amazon United Kingdom market (373K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vuse market data**
- **Units sold / yr**
- **25K–30K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£163K–£196K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- VYPE68% - Vuse27% - cigtrus5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/vuse/trend)
## **Top vuse search terms**
- **nicotine free vaping**80K/yr-8.7%1.4% conv. - **vuse pods**100K/yr-9.6%5.8% conv. - **vuse**60K/yr-16.1%1.9% conv. - **vuse pro device**21K/yr+4.2%0.3% conv. - **vuse pods nicotine free**17K/yr-25.9%15.4% conv. - **veev one pods**9K/yr+62.6%0.6% conv. - **vuse pods with nicotine**11K/yr+5.8%2.5% conv. - **no nicotine vaping**13K/yr-22.8%0.7% conv. - **vuse device**4K/yr+256.5%0.2% conv. - **veev**7K/yr+4.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/vuse/search-terms)
## **Top vuse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£20K30%£39K45%£59K60%£78K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**VYPE**£4.84**4.2★520 rev](https://www.amazon.co.uk/dp/B0D8BSMSYQ) [2**VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**VYPE**£5.35**4.2★520 rev](https://www.amazon.co.uk/dp/B0D8BQHR3H) [3**VUSE Creamy Tobacco Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**Vuse**£4.95**4.2★520 rev](https://www.amazon.co.uk/dp/B0D8BRT19Q) [4**VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**Vuse**£5.61**4.2★520 rev](https://www.amazon.co.uk/dp/B0D8BR7Y7R) [5**Cigtrus Smokeless Air Inhaler - Tobacco-Free Nicotine-Free & Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick | 2 Pack (ICY Peppermint & Lemon Lime)**cigtrus**£11.88**3.0★58 rev](https://www.amazon.co.uk/dp/B0DYKY6G5Q)
### **Newest**
by launch date
[**VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**Vuse**£5.61**520 rev11mo ago](https://www.amazon.co.uk/dp/B0D8BR7Y7R) [**Cigtrus Smokeless Air Inhaler - Tobacco-Free Nicotine-Free & Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick | 2 Pack (ICY Peppermint & Lemon Lime)**cigtrus**£11.88**58 rev1y ago](https://www.amazon.co.uk/dp/B0DYKY6G5Q) [**VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**VYPE**£4.84**520 rev2y ago](https://www.amazon.co.uk/dp/B0D8BSMSYQ) [**VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**VYPE**£5.35**520 rev2y ago](https://www.amazon.co.uk/dp/B0D8BQHR3H) [**VUSE Creamy Tobacco Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**Vuse**£4.95**520 rev2y ago](https://www.amazon.co.uk/dp/B0D8BRT19Q)
### **Trending**
90-day click momentum
[**Cigtrus Smokeless Air Inhaler - Tobacco-Free Nicotine-Free & Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick | 2 Pack (ICY Peppermint & Lemon Lime)**cigtrus**£11.88**3.0★**▲ 23%**](https://www.amazon.co.uk/dp/B0DYKY6G5Q) [**VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**VYPE**£4.84**4.2★**▲ 20%**](https://www.amazon.co.uk/dp/B0D8BSMSYQ) [**VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**VYPE**£5.35**4.2★**— 8%**](https://www.amazon.co.uk/dp/B0D8BQHR3H) [**VUSE Creamy Tobacco Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**Vuse**£4.95**4.2★**▼ 20%**](https://www.amazon.co.uk/dp/B0D8BRT19Q) [**VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**Vuse**£5.61**4.2★**▼ 20%**](https://www.amazon.co.uk/dp/B0D8BR7Y7R)
## **What buyers say about vuse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**14%
*“As expected”*
**Side Effects**14%
*“I found this product the best it has stopped me smoking for the last 6 months so glad I tried it”*
**Quality-Overall**14%
*“Overall, Im very happy with them and would definitely recommend them to anyone looking to move to 0mg nicotine”*
**Size-Overall**14%
*“Perfect really small i like that it very light too pictured the old style one next to it for size”*
**Toxic/Chemical Free**14%
*“is nicotine free”*
**Charging**14%
*“I got mine yesterday it chargered fine”*
**Smell**14%
*“it is a lovely smoke”*
### **What buyers complain about **
**Charging**38%
*“Absolutely rubbish only charged 3 times then knackered don't buy spend ya fiver on something else”*
**Defective Material/Parts**25%
*“Unfortunately received and one of the pods were broken”*
**Size-Overall**25%
*“Not fit for purpose”*
**Quality-Overall**13%
*“Cheap tack”*
### **Top return reasons **
**Functionality-Overall**20%
**Compatibility-Overall**14%
**Size-Overall**13%
**Charging**10%
**Breathability**10%
**Advertised Vs Actual Product**9%
**Cough Relief**8%
**Value For Money**5%
**Dosage**5%
**Leak-Proof**3%
## **Common questions**
- **Is vuse profitable to sell on Amazon United Kingdom?**
- The niche generates £130K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vuse niche?**
- 3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vuse?**
- Top complaints mined from reviews: Charging, Defective Material/Parts, Size-Overall. The return rate is 0.8%.
- **When does demand for vuse peak?**
- Demand peaks in Aug–Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the vuse niche?**
- Listings span £4.84–£11.88; the average listing price is £6.53 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.
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