---
title: "Voip Phone — £171K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/voip-phone"
last_updated: "2026-07-31T13:23:38.562Z"
locale: en
meta:
description: "Niche score 46/100 · £171K/yr market · 250K searches/yr · £39.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £171K/yr market · 250K searches/yr · £39.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Voip Phone — £171K/yr Amazon UK Niche (2026) - Flapen"
---
# **voip phone**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 17Conversion 21Competition 81Returns 33Price range 87Avg price 95Brand share 13Review moat 27Quality gap 85
**Avg price**
**Incredible****£39.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.74–£87.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Market size**
**Okay****£171K**
£171K/yr · 250K searches
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,789.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, voip phone is a £171K/yr Amazon United Kingdom market (250K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **voip phone market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£120K–£160K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **77%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**233**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 77%
**Open market**
**2%**
- Panasonic37% - BT21% - Yealink15% - VTech14% - EE8% - Motorola Voice3% - Open — no brand owns it (4 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/voip-phone/trend)
## **Top voip phone search terms**
- **voip phone**52K/yr-15.7%0.8% conv. - **digital phones for full fibre broadband**33K/yr-14.0%2.1% conv. - **voip phones for home**34K/yr-25.2%0.9% conv. - **digital phones**23K/yr-3.7%1.0% conv. - **voip phones for home wifi**22K/yr-12.7%0.4% conv. - **digital phone**17K/yr-25.4%2.6% conv. - **digital phones for home landline**13K/yr-11.9%2.6% conv. - **voip & skype phones**10K/yr-2.5%0.3% conv. - **digital home phone**8K/yr+2.0%2.6% conv. - **digital landline phone**7K/yr-6.0%2.5% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/voip-phone/search-terms)
## **Top voip phone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£10K9%£15K12%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Panasonic KX-TGC260 Digital Cordless Phone: 18-min answering machine dedicated call block button an easy-to-read dot-matrix display and a hands-free speakerphone**Panasonic**£24.22**4.3★2,816 rev](https://www.amazon.co.uk/dp/B0BG5R5MCT) [2**Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack**Panasonic**£39.10**4.3★2,816 rev](https://www.amazon.co.uk/dp/B0BG5TRH86) [3**Yealink W73P Cordless DECT IP Phone System Bundle Package HD Voice Modern Design 1.8 Inch TFT Colour Display HAC Compliant (Includes 1 x W73H Handset & 1 x W70B Base Station) Space Grey**Yealink**£74.17**3.8★158 rev](https://www.amazon.co.uk/dp/B09GKM3BPM) [4**BT Everyday Cordless Landline House Phone Home Phone Basic Call Blocker Do Not Disturb button Single Handset Pack**BT**£16.73**4.1★22,553 rev](https://www.amazon.co.uk/dp/B0787G6S2T) [5**EE Home Phone Cordless (Digital Voice) Only Works With BT And EE Digital Voice Service**EE**£22.02**4.4★235 rev](https://www.amazon.co.uk/dp/B0DQQ6WMLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset**VTech**£23.81**1,550 rev11mo ago](https://www.amazon.co.uk/dp/B0FKB7PQ2G) [**VTech EA5000 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial Single Handset**VTech**£16.67**1,550 rev11mo ago](https://www.amazon.co.uk/dp/B0FKB65WD2) [**VTech EA5050 DECT Cordless Phone with Answering Machine Nuisance Call Blocker Volume Booster Easy-to-Read Backlit Display 18 Hours Talk-time Handsfree Speakerphone Single Handset**VTech**£20.02**297 rev11mo ago](https://www.amazon.co.uk/dp/B0FKB9YWSS) [**EE Home Phone Cordless (Digital Voice) Only Works With BT And EE Digital Voice Service**EE**£22.02**235 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ6WMLN) [**EE Home Plus (Digital Voice) Cordless Phone Only Works With BT & EE Digital Voice Service**EE**£19.72**58 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ7TBNK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset**VTech**£23.81**4.2★**▲ 118%**](https://www.amazon.co.uk/dp/B0FKB7PQ2G) [**VTech EA5000 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial Single Handset**VTech**£16.67**4.2★**▲ 98%**](https://www.amazon.co.uk/dp/B0FKB65WD2) [**Panasonic KX-TGC263EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Triple Handset Pack**Panasonic**£51.97**4.3★**▲ 96%**](https://www.amazon.co.uk/dp/B0BG5VG7LS) [**Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack**Panasonic**£39.10**4.3★**▲ 94%**](https://www.amazon.co.uk/dp/B0BG5TRH86) [**BT 3960 Cordless Landline House Phone Home Phone Nuisance Call Blocker Do Not Disturb button Answer Machine Trio Handset Pack**BT**£44.77**4.1★**▲ 93%**](https://www.amazon.co.uk/dp/B01N52AP7H)
**~~View all trending →~~**
## **What buyers say about voip phone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**17%
*“Phones were easy to set up they all connected to the hub phone”*
**Value For Money**16%
*“Good value for money”*
**Quality-Overall**10%
*“Excellent product”*
**Ease Of Use**8%
*“EASY TO USE”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**4%
*“does the job nicely”*
**Audio Quality**4%
*“The sound is adequate”*
**Phone Calling Feature**3%
*“the call quality is clear”*
**Connectivity-Overall**3%
*“Easy to connect to system”*
**Compatibility-Overall**3%
*“Easy to pair to the EE smart hub / good quality handset”*
### **What buyers complain about **
**Quality-Overall**11%
*“Poor quality control”*
**Audio Volume**8%
*“Too low volume”*
**Instructions/User Manual/Troubleshooting**8%
*“No Instructions”*
**Functionality-Overall**7%
*“Did not work”*
**Assembly/Installation**7%
*“Not easy to set up”*
**Durability**4%
*“Broken after less than 3 months”*
**Ease Of Use**4%
*“Not user friendly at all”*
**Audio Quality**4%
*“Poor sound quality”*
**Connectivity-Overall**4%
*“failed to pair it to router”*
**Charging**4%
*“Problems with charging”*
### **Top return reasons **
**Compatibility-Overall**25%
**Connectivity-Overall**14%
**Functionality-Overall**12%
**Size-Overall**6%
**Audio Volume**5%
**Defective Material/Parts**4%
**Audio Quality**4%
**Noise Level**4%
**Speaker**3%
**Charging**3%
## **Common questions**
- **Is voip phone profitable to sell on Amazon United Kingdom?**
- The niche generates £171K/yr across 48 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the voip phone niche?**
- 10 brands and 233 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in voip phone?**
- Top complaints mined from reviews: Quality-Overall, Audio Volume, Instructions/User Manual/Troubleshooting. The return rate is 4.3%.
- **When does demand for voip phone peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the voip phone niche?**
- Listings span £6.74–£87.78; the average listing price is £39.92 (sweet spot $15–$100). The average incumbent carries 3,790 reviews — the moat a new listing must climb.
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