---
title: "Products — vape - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/vape/products"
last_updated: "2026-07-31T08:40:18.126Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — vape - Flapen"
---

# **vape**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 22Conversion 18Competition 80Returns 95Price range 56Avg price 66Brand share 8Review moat 89Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****228.79**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Great****£1.2M**

£1.2M/yr · 6.2M searches

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Good****£13.96**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.28–£27.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")